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Context of '2002: Republican Pollster Issues Briefing Book on How GOP Needs to Confront Global Warming and Other Environmental Issues'

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Leading Republican consultant Frank Luntz issues a briefing book for GOP congressional candidates recommending what they should say when discussing issues that are important to the American public. The environment section of the report includes 16 pages of tips on how to discuss global warming and other sensitive issues. In general, Luntz says, candidates need to shy away from making economic arguments, since the party is perceived to be so close to business, and instead portray the party’s platform as being for a “safer,” “cleaner,” and “healthier” environment. Furthermore, candidates must convince their constituents of their “sincerity and concern,” Luntz argues, suggesting that once this has been achieved “the conservative, free market approach to the environment actually has the potential to become quite popular.” [Luntz, 2002 pdf file]
Arsenic in the water - Luntz says that the “Bush administration’s suspension of Clinton’s last-minute executive order toughening the federal standard for arsenic in drinking water” was the president’s “biggest public relations misfire.” The “Democrats’ message came through loud and clear: Bush and the Republicans put business interests above public health,” he notes. He says the Republicans should have responded to the debacle with statements asserting the party’s dedication “to the continued improvement of our nation’s water supply, and to ensuring that Americans have the best quality water available.” Secondly, they should have argued that “sound science” does not support the notion that reducing arsenic by the amount specified in the order was in fact necessary. Finally, the question should have been raised as to why Clinton waited until the final moments of his presidency to issue this order. [Luntz, 2002 pdf file]
Global Warming - On the issue of global warming, Luntz says: “The scientific debate is closing [against us] but not yet closed. There is still a window of opportunity to challenge the science. Voters believe that there is no consensus about global warming within the scientific community. Should the public come to believe that the scientific issues are settled, their views about global warming will change accordingly. Therefore, you need to continue to make the lack of scientific certainty a primary issue in the debate.” The section is peppered with boxes titled, “Language That Works,” suggesting carefully crafted phrases to convey key points that Luntz says Republicans must get across to their constituents. Luntz says that Republicans must stress that “the scientific debate remains open” and that rushing to conclusions about global warming would harm America. It must be stressed that ratifying the Kyoto protocol would “handcuff” the US and require “unnecessary” regulations that would “hurt moms and dads, grandmas and grandpas.” Furthermore, according to Luntz, it should be made clear that additional regulations would make “American life less safe” by requiring “major lifestyle changes.” Luntz also recommends that GOP politicians avoid using the phrase “global warming,” opting instead for “climate change,” which he notes sounds “less frightening.” [Luntz, 2002 pdf file; Guardian, 3/4/2003]
Impact - Not all Republicans agree with Luntz’s advice, Republican Mike Castle says the report fails to address the fact that pollution is a health threat. “If I tried to follow these talking points at a town hall meeting with my constituents, I’d be booed,” he says. Vermont Senator Jim Jeffords, who abandoned the Republican Party in 2001, says the briefing book aims to deceive voters. But others seemingly adopt Luntz’s strategy. [Guardian, 4/4/2003] The Observer will later note that in 2002, Bush’s use of the phrase “global warming” decreases to almost nothing. [Guardian, 3/4/2003] And the Environmental Working Group, which first discloses the memo, finds numerous instances where Bush officials appear to be using Luntz’s recommended language. [Environmental Working Group, 2002]

Entity Tags: James Jeffords, Frank Luntz, Mike Castle

Timeline Tags: US Environmental Record, Global Warming

A screenshot of the logo for Mike Huckabee’s Fox News show.A screenshot of the logo for Mike Huckabee’s Fox News show. [Source: Fox News]According to an analysis by the progressive media watchdog organization Media Matters, Fox News has become the place for eight former Bush administration officials and other Republican lawmakers, strategists, and future presidential candidates to espouse their views (see October 13, 2009). Media Matters says “[a] revolving door exists between the Republican Party and Fox News Channel… further demonstrating that Fox is effectively a conservative political organization and not a legitimate news outlet.” Media Matters analyzed Fox News broadcasts aired between September 1 and mid-October.
Karl Rove - The former deputy chief of staff of the Bush White House, Karl Rove, the Bush administration’s chief political adviser, is now labeled as a political adviser and commentator for Fox. He appears, on average, twice a week, usually on prime-time programs hosted by Sean Hannity and Bill O’Reilly.
Dana Perino - Formerly the White House press secretary, Dana Perino is now a frequent contributor and analyst for Fox, and writes a column for Fox Forum. Perino appears most often on Hannity’s show, though she has made several appearances on Fox Business Channel.
John Bolton - The former ambassador to the United Nations, John Bolton is now a regular Fox contributor and analyst.
Mike Huckabee - Mike Huckabee, the ex-governor of Arkansas and dark-horse presidential candidate in 2008 has his own show, Huckabee, on Fox. Frequently, Huckabee directs viewers to “go to balancecutsave.com,” which redirects visitors to a Web page soliciting donations for his political action committee, which financially supports Republican candidates and also pays his daughter’s salary.
Newt Gingrich - Newt Gingrich is the former speaker of the House and a possible presidential candidate in 2012. He has been a regular on Fox since singing a contract with the network in 1999 after resigning from the House in disgrace.
John Kasich - Formerly a Republican House member from Ohio and now a candidate for governor of Ohio, John Kasich used to host a show on Fox, Heartland with John Kasich. He is a regular contributor and commentator on several Fox prime-time broadcasts.
Dick Morris - A Republican who once crossed party lines to advise then-President Clinton, Dick Morris is a frequent guest on Fox, appearing at least 20 times since September 1, usually on shows hosted by Hannity, O’Reilly, or Greta Van Susteren. During the 2008 election cycle, Morris repeatedly urged viewers to donate to an anti-Obama political action committee, without divulging that the PAC had paid a firm connected to him. Morris also uses his Fox appearances to raise funds for a conservative group of which he is chief strategist.
Frank Luntz - Frank Luntz, a GOP strategist and pollster, regularly appears on Fox shows hosted by Hannity, O’Reilly, and Glenn Beck, who asked Luntz to instruct his audience on the signs “the tea party people should be carrying.” [Media Matters, 10/26/2009]

Entity Tags: Media Matters, Sean Hannity, Karl C. Rove, Newt Gingrich, John R. Bolton, Republican Party, Greta Van Susteren, Dana Perino, Bush administration (43), Bill O’Reilly, Dick Morris, John Kasich, Mike Huckabee, Fox Business Channel, Fox News, Frank Luntz, Glenn Beck

Timeline Tags: Domestic Propaganda

Delaware Republican Party chairman Tom Ross receives a death threat over his support for incumbent Mike Castle (R-DE) in the upcoming Delaware Senate primaries. Castle, a House member widely considered to be a moderate Republican (see June 30, 2009), is opposed by Christine O’Donnell, a hard-right Republican who has received the support of several area “tea party” organizations. Ross receives an email telling him that he deserves “a bullet in the head” for backing “political _ss-kissing RINO’s” [Republicans in name only]. The email continues: “It is one thing to have your country screwed over by socialists, it is far worse to be backstabbed by people pretending to be your friends. We will either rid the GOP of pieces of sh_t like you, or we will start a new ‘Common Sense Conservative’ party and render you all useless.” Ross leaves his home temporarily in fear for his life, and the US Department of Justice mounts an investigation. The email contains the name and address of the sender, though that information will not be made public. “It is just scary what is going on right now,” says a Delaware Republican Party official. “Tom is a loyal and dedicated Republican officer in Delaware… the position is unpaid and his job as party chairman is to defend and promote the candidates.… It is disgusting, it is amazing, and it has no place in our democracy.” In a statement, O’Donnell’s campaign condemns the threat, saying, “We hope Mr. Ross and his family are safe, as no one should have to go through personal attacks like this.” Reporter Sam Stein concludes: “Coming at the end of an emotional and hard-fought campaign, it’s difficult to gauge both the purpose and the fallout of the death threat. If confirmed as both serious and sincere, it provides yet another piece of evidence that recently politics has veered into something more troubling than previously seen. O’Donnell supporters, undoubtedly, will be skeptical of the story’s emergence at this late stage of the primary fight, noting that Castle is the primary beneficiary if her candidacy is seen as inspiring political intolerance, if not downright violence.” [Huffington Post, 9/13/2010; Politico, 9/14/2010] Ross has been highly critical of O’Donnell’s campaign, stating that Delaware voters “are laughing” at her (see November 15, 2007), and has said that if she wins the primary, she is almost certain to lose against her Democratic opponent, county executive Chris Coons, in the November elections. Tea Party Express chairwoman Amy Kremer, of Sacramento, California, says of Ross’s criticisms: “Can you imagine the mess Tom Ross will have created when he is Delaware Republican Party chairman on Tuesday night when Christine O’Donnell becomes the Republican nominee for US Senate? It’s unacceptable, and Tom Ross must quit or be fired immediately. He is a walking disaster.” Current polls show Castle and O’Donnell in a statistical dead heat. O’Donnell has the support of several right-wing conservative groups, including the Senate Conservatives Fund, a group founded by Senator Jim DeMint (R-SC). [Gannett News Service, 9/5/2010; Politico, 9/13/2010] Recent reports have shown that O’Donnell has raised little money within Delaware, but has benefited greatly from “tea party” and other fundraising on her behalf in other states. [Gannett News Service, 9/5/2010] O’Donnell will win the Delaware primary. Castle will call the campaign the most unpleasant of his career. [USA Today, 9/5/2010]

Entity Tags: Sam Stein, Mike Castle, Christine O’Donnell, Chris Coons, Amy Kremer, US Department of Justice, Tom Ross, Delaware Republican Party, Jim DeMint

Timeline Tags: Domestic Propaganda, US Domestic Terrorism

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