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Context of 'March 2, 2012 and After: Advertisers Begin Removing Ads from Limbaugh’s Show in Wake of Attacks on Law Student'

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Sandra Fluke.Sandra Fluke. [Source: Alex Wong / Getty Images / New York Times]Conservative radio talk show host Rush Limbaugh insults Sandra Fluke, the Georgetown University law student who testified in favor of federal law mandating that health care providers pay for contraception (see March 1, 2012), as a “slut” and a “prostitute” who wants the government to pay her for having sex. On his radio show, Limbaugh, who wrongly identifies her as “Susan” Fluke, says: “What does it say about the college coed Susan Fluke, who goes before a congressional committee and essentially says that she must be paid to have sex? What does that make her? It makes her a slut, right? It makes her a prostitute. She wants to be paid to have sex. She’s having so much sex she can’t afford the contraception. She wants you and me and the taxpayers to pay her to have sex. What does that make us? We’re the pimps. The johns, that’s right. We would be the johns—no! We’re not the johns. Well—yeah, that’s right. Pimp’s not the right word. Okay, so, she’s not a slut. She’s round-heeled. I take it back.” Think Progress reporter Alex Seitz-Wald comments on Limbaugh’s characterization, “While it’s probably not even worth engaging with Limbaugh on the facts, Fluke’s testimony was about a friend who is a lesbian and needed birth control for non-sexual medical reasons, so he’s only wrong about three times over, and offensive many more times over than that.” Seitz-Wald notes that Fluke never discussed her own use, or non-use, of contraception, nor did she allude to her sexual activities at all. [Media Matters, 2/29/2012; Think Progress, 2/29/2012; Think Progress, 3/1/2012]
Misrepresentation - Seitz-Wald will note that Limbaugh is deliberately misrepresenting Fluke’s position and the position of Congressional Democrats. “Fluke’s testimony, and the entire contraception debate, is about insurance companies paying for contraception as part of their health coverage, the… way they pay for any other medication, such as Viagra. Morevoer, Fluke’s testimony was not about herself, but about a friend who need contraception to fight cancer and other fellow law students. This conservative narrative, which is pure fantasy, seems to be based on a single bogus article from Cybercast News Service (CNS), which Limbaugh repeatedly cites, with the ludicrous headline, ‘Sex-Crazed Co-Eds Going Broke Buying Birth Control, Student Tells Pelosi Hearing Touting Freebie Mandate.’” [CNS News, 2/29/2012; Think Progress, 3/2/2012]
Other News Outlets Join Limbaugh - Other conservative news outlets join Limbaugh in attacking Fluke and other women who use contraception. In the article cited by Limbaugh, CNS’s Craig Bannister says that “sex-crazed co-eds” like Fluke should cut back on the amount of sex they’re having to pay for other needs such as books and food. Fox News’s Trace Gallagher mocks Fluke, saying: “And see, I was gonna go to law school, but I thought all you did was study in law school, right? So, I guess I was wrong on that.” Fox News correspondent Monica Crowley says the government should not pay Fluke and others to have “recreational sex.” CNN commentator Dana Loesch calls Fluke and other women “nymphos” for wanting access to contraceptives, and says Fluke and feminists “support… female genocide.” [Media Matters, 2/29/2012; CNS News, 2/29/2012]
Fox Business Commentator: Fluke's Testimony Part of a Pro-Abortion Scheme by House Minority Leader - On Fox Business Channel’s Lou Dobbs Tonight, regular guest Bill Donohue calls Fluke a “little brat.” Dobbs asks Donohue to comment on what he calls Fluke’s demand that she be given free contraception, a mischaracterization of Fluke’s testimony (and one contradicted by the clip of her testimony Dobbs plays before Donohue’s comments). Donohue begins by lambasting Georgetown for having a group called “Hoyas for Choice,” which he calls “Hoyas for Abortion,” but not groups like “Hoyas for Racism” or “Hoyas for Anti-Semitism.” Donohue suggests that the university and Hoyas for Choice raise “the nine dollars a month” Fluke needs for her personal contraception needs, and Dobbs notes that Georgetown is “one of the most expensive universities in the country.” Donohue attacks Fluke for “obviously dressing well” but then asking taxpayers to pay for her contraception and, without basis in fact, for her university education to boot. Why aren’t taxpayers funding his anti-gout medication? he asks. “This is what we’ve come down to in this country,” he concludes. “You have these little brats who come on TV and they testify and they say, ‘I want, I want, I want,’ and somehow I have a moral responsibility? They have a lien on me to pay this? It’s all about getting the Catholic Church, obviously, to pay for their abortion-inducing drugs, which is why we’re having this debate.” Donohue says that Fluke’s testimony is part of a scheme by House Minority Leader Nancy Pelosi (D-CA), “who actually brought her on there to speak,” to force the Catholic Church to amend its position on abortion. [Media Matters, 2/29/2012]
'Shockingly Ugly Hatred' - Conservative blogger Charles Johnson, who in recent years has become highly critical of the race- and gender-based rhetoric from the right, writes that the right’s reaction to Fluke constitutes “shockingly ugly hatred,” and says Limbaugh’s attack is “another step into the gutter.” [Charles Johnson, 2/29/2012] Atlantic columnist Ta-Nehisi Coates agrees with Johnson, noting that Limbaugh is not just an “entertainer,” but a powerful opinion leader of the Republican Party, and says that Limbaugh’s comments are part of what Coates calls “the normalization of cruelty” and “evidence of the lowest aspects of humanity.” [Atlantic, 3/1/2012] Eric Boehlert, a senior writer at the liberal media watchdog Web site Media Matters, calls Limbaugh’s “radio outburst” an example of his “rancid misogyny,” and writes: “[I]t was perhaps the talk show host’s incessant need to bully powerless people from the safety of his studio that was so striking. That, and the glee Limbaugh seemed to take in not only maligning the young woman, but her parents as well. It’s jaw-dropping.” Boehlert goes on to remind readers that Limbaugh is not just a voice on the radio or an entertainer, but “the voice of America’s conservative movement, as well as the Republican Party.” [Media Matters, 3/1/2012]
House Democrats Call for Condemnation - House Democrats, including Pelosi, call for Republican Congressional leaders to condemn Limbaugh’s remarks (see February 29, 2012).
Statement from Law Student - Fluke will issue a statement repudiating Limbaugh’s rhetoric (see March 1, 2012).
Continued Attacks - Limbaugh will continue his attacks on Fluke the next day (see March 1, 2012).

Entity Tags: Eric Boehlert, Alex Seitz-Wald, Trace Gallagher, Bill Donohue, Dana Loesch, Craig Bannister, Charles Johnson, Ta-Nehisi Coates, Cybercast News Service, Rush Limbaugh, Georgetown University, Sandra Fluke, Fox Business Channel, Lou Dobbs, Fox News, Nancy Pelosi, Monica Crowley, Republican Party

Timeline Tags: Domestic Propaganda

Conservative talk show host Rush Limbaugh spends much of his three-hour show lambasting Georgetown University law student Sandra Fluke, who testified in opposition to a House amendment that would have allowed health care providers to deny contraceptive coverage and other health care necessities if they had religious or moral objections (see March 1, 2012). The day before, Limbaugh called Fluke a “slut” and a “prostitute” who is having “so much sex she can’t afford the contraception” and wants the government to pay for it (see February 29, 2012). Limbaugh begins by saying that Fluke and others who criticized his comments (see February 29, 2012 and March 1, 2012) were having “a conniption fit” that he finds “hilarious.” He offers a compromise, offering to buy “all the women at Georgetown University as much aspirin to put between their knees as possible” (see February 16-17, 2012), and says he believes he is being “quite compassionate.” Limbaugh later returns to the topic, saying that having the government pay for contraception is “flat-out thievery” that would force taxpayers to pay to “satisfy the sexual habits of female law students at Georgetown.” He characterizes Fluke’s objections to the House amendment as her saying: “I’m going broke having sex. I need government to provide me condoms and contraception. It’s not fair.… Ms. Fluke, have you ever heard of not having sex? Have you ever heard of not having sex so often?… Who bought your condoms in junior high? Who bought your condoms in the sixth grade? Or your contraception. Who bought your contraceptive pills in high school?” He says Fluke is apparently “having so much sex, it’s amazing she can still walk.… She and her co-ed classmates are having sex nearly three times a day for three years straight, apparently these deadbeat boyfriends or random hookups that these babes are encountering here, having sex with nearly three times a day.” He advises Fluke that she can get “free condoms and lube” from the Washington, DC, Department of Health. He then says: “So, Ms. Fluke and the rest of you feminazis (see May 21, 2007 and July 2008), here’s the deal. If we are going to pay for your contraceptives, and thus pay for you to have sex, we want something for it, and I’ll tell you what it is. We want you to post the videos online so we can all watch.” He finishes his tirade by accusing Fluke of being “a plant… an anti-Catholic plant from the get-go” who is working behind the scenes as part of a “Democratic plot” to “create a new welfare program and, at the same time, try to cast Republicans in an election year as anti-female.” Fluke, he says, is “a woman who is happily presenting herself as an immoral, baseless, no-purpose-to-her life woman. She wants all the sex in the world whenever she wants it, all the time, no consequences. No responsibility for her behavior.” He concludes that he, not Fluke, is the victim, and says he is being persecuted by those who wish to see him removed from the airwaves. [Think Progress, 3/1/2012; Media Matters, 3/1/2012; MSNBC, 3/2/2012]

Entity Tags: Rush Limbaugh, Sandra Fluke, Georgetown University

Timeline Tags: Domestic Propaganda

The corporate logo of Sleep Train, the first business to remove its advertising from Rush Limbaugh’s show.The corporate logo of Sleep Train, the first business to remove its advertising from Rush Limbaugh’s show. [Source: Argyle News]Advertisers begin pulling their advertisements from the radio show hosted by Rush Limbaugh in response to Limbaugh’s repeated verbal attacks on Georgetown University law student Sandra Fluke (see February 29, 2012, March 1, 2012, and March 2, 2012). The day before, Representative Jackie Speier (D-CA) made the following statement: “So I say to the women in this country, do something about this. I say to the women of this country, ask Century 21, Quicken Loans, LegalZoom, and Sleep Number to stop supporting the hate-mongering of Rush Limbaugh and if they do not do that, then I ask them to boycott those companies.” The first to withdraw its ads is mattress retailer Sleep Train, which says a barrage of angry complaints by its customers via Twitter led to its decision. Another bed manufacturer, Select Comfort/Sleep Number, follows suit within hours, posting on its own Twitter account: “Recent comments by Rush Limbaugh do not align w/our values, so we made decision to immediately suspend all advertising on that program.” A steadily increasing number of companies and organizations begin either canceling or suspending their ads, some on a national basis (i.e. via Limbaugh’s employer, Premiere Radio Networks, and that firm’s owner, Clear Channel) and some with local radio stations or regional radio networks. Some of the companies pulling their ads include Quicken Loans (which blames Limbaugh’s “continued inflammatory comments” for its decision), JCPenney, Capital One, AOL (formerly America Online), Citrix, LegalZoom, ProFlowers, Tax Resolution Services, Stamps.com, Polycom Federal, Vitacost, Sensa, and a number of local businesses. [Think Progress, 3/2/2012; MSNBC, 3/2/2012; New York Times, 3/2/2012; MSNBC, 3/2/2012; Joan McCarter, 3/2/2012; Think Progress, 3/2/2012; Think Progress, 3/5/2012; Think Progress, 3/6/2012; Think Progress, 3/6/2012] The online data security firm Carbonite pulls its advertising from Limbaugh’s show, with CEO David Friend writing on Carbonite’s Facebook page and later on its blog: “No one with daughters the age of Sandra Fluke, and I have two, could possibly abide the insult and abuse heaped upon this courageous and well-intentioned young lady. Mr. Limbaugh, with his highly personal attacks on Miss Fluke, overstepped any reasonable bounds of decency. Even though Mr. Limbaugh has now issued an apology (see March 3, 2012), we have nonetheless decided to withdraw our advertising from his show. We hope that our action, along with the other advertisers who have already withdrawn their ads, will ultimately contribute to a more civilized public discourse.” [Carbonite, 3/2/2012] On March 5, the national retailer Sears and men’s outfitter Bonobos also drop their advertising. Sears, which also owns Kmart, posts the following on Twitter: “Sears and Kmart did not intentionally advertise on the Rush Limbaugh show. Sears Holdings has taken actions to ensure our ads do not run on this show. We appreciate our customers, fans, and followers and thank you for your business.” [Think Progress, 3/5/2012]
Denying Advertising Connections - Capital One, Domino’s Pizza, eHarmony, AutoZone, LifeQuotes, Oreck, and a number of other firms deny having bought ad time on Limbaugh’s show, with some noting that due to the nature of the type of advertising they have bought, their ads could have been aired during Limbaugh’s show without their knowledge. Many of these firms promise to take action to ensure that their ads do not air during Limbaugh’s show in the future. [Think Progress, 3/2/2012; MSNBC, 3/2/2012; New York Times, 3/2/2012; MSNBC, 3/2/2012; Joan McCarter, 3/2/2012; Think Progress, 3/2/2012]
Errors, Lack of Control over Advertising - The non-profit organization Goodwill explains that ads for its organization that ran on a Washington, DC-area Limbaugh broadcast were aired in error, stating: “The Goodwill public service announcement… aired without Goodwill’s knowledge or consent. No further Goodwill public service announcements will be aired without our permission.… The PSA [public service announcement] that aired was intended for a DC-area music station but a sister station that airs Rush Limbaugh ran the PSA without our knowledge or consent.” Amberen, a small company that produces a fat-reduction supplement, explains that it cannot pull its advertising from Limbaugh’s broadcasts on local radio stations, saying: “We understand that some of our customers are concerned that Amberen ads are still airing on the Rush Limbaugh show. Lunada Biomedical assures you that we take these concerns to heart! Most of our employees, including the CEO, are female. And like millions of other Americans we were outraged by Rush Limbaugh’s incendiary and offensive comments. However, we are a small company that buys remnant (leftover) media time and, as such, we cannot, by definition, be considered the ‘sponsors’ of Mr. Limbaugh’s show or, for that matter, any other show. Because we purchase this leftover airtime in bulk, we have no control over when and where our ads are going to be aired. Nor do we have the ability to ‘pull’ ads from any specific show. The only way for us to do that would be to put our entire advertising campaign on hold. Again, because we are a ‘remnant’ and not a ‘premium’ advertiser, this action will exert no influence on Mr. Limbaugh’s show.” Several companies, such as insurance giants Allstate and Geico, home remodeling service provider ServiceMagic.com, weight loss seller RightSize, and online film and DVD rental outlet Netflix, say they do not advertise on Limbaugh’s broadcasts, and any ads airing during his show were placed in error by local radio stations. [Atlantic Wire, 3/5/2012; Think Progress, 3/5/2012; Mark Frauenfelder, 3/6/2012]

Entity Tags: Capital One, AutoZone, Sensa, Sears, Sandra Fluke, Rush Limbaugh, Sleep Number, Sleep Train, Stamps.com, Tax Resolution Services, AOL, Allstate, Amberen, Bonobos, Vitacost, RightSize, Quicken Loans, eHarmony, Premiere Radio Networks, David Friend, ProFlowers, Domino’s, Clear Channel, Century 21, Carbonite, Citrix, Geico, ServiceMagic.com, JCPenney, Goodwill, Lunada Biomedical, Oreck, Netflix, LifeQuotes, LegalZoom, Jackie Speier, Polycom Federal

Timeline Tags: Domestic Propaganda

Conservative radio show host Rush Limbaugh issues an apology for his three-day verbal assault on Georgetown University law student Sandra Fluke. Fluke testified in opposition to a House amendment that would have allowed health care providers to deny contraceptive coverage and other health care necessities if they had religious or moral objections (see March 1, 2012) and was vilified by Limbaugh (see February 29, 2012, March 1, 2012, and March 2, 2012). Limbaugh, echoing claims from his anti-Fluke broadcasts, claims he was merely joking in calling Fluke a “slut” and a “prostitute,” alleging that she wanted the government to pay for her having promiscuous sex, and demanding that she post online videos of the sex he claimed he would be paying for. On his blog, Limbaugh writes: “For over 20 years, I have illustrated the absurd with absurdity, three hours a day, five days a week. In this instance, I chose the wrong words in my analogy of the situation. I did not mean a personal attack on Ms. Fluke. I think it is absolutely absurd that during these very serious political times, we are discussing personal sexual recreational activities before members of Congress. I personally do not agree that American citizens should pay for these social activities. What happened to personal responsibility and accountability? Where do we draw the line? If this is accepted as the norm, what will follow? Will we be debating if taxpayers should pay for new sneakers for all students that are interested in running to keep fit? In my monologue, I posited that it is not our business whatsoever to know what is going on in anyone’s bedroom nor do I think it is a topic that should reach a presidential level (see March 2, 2012). My choice of words was not the best, and in the attempt to be humorous, I created a national stir. I sincerely apologize to Ms. Fluke for the insulting word choices.” [Rush Limbaugh, 3/3/2012] Premiere Radio Networks, the subsidiary of Clear Channel Entertainment that distributes Limbaugh’s show, quickly emails the apology to reporters, but initially declines to comment. Limbaugh’s chief of staff Kit Carson refuses to comment as well. On March 4, the network will email a statement by a spokesperson that reads: “The contraception debate is one that sparks strong emotion and opinions on both sides of the issue. We respect the right of Mr. Limbaugh, as well as the rights of those who disagree with him, to express those opinions.” The company refuses to divulge the names of the largest advertisers on Limbaugh’s show, nor how much revenue Premiere is losing by the advertiser defections. A Twitter account called “Stop Rush” posts: “I think this attempt at damage control labeled as an apology actually makes things worse. You know what Rush’s so-called apology means? Your efforts at delivering real accountability are working!” MSNBC talk show host Lawrence O’Donnell posts on Twitter, “Lawyers wrote that apology.” [New York Times, 3/3/2012; Associated Press, 3/4/2012] Think Progress reporter Alex Seitz-Wald notes that Limbaugh conflates contraception with governmental purchases of sneakers, and continues to imply that Fluke and other women advocate for contraception coverage solely for their own personal sexual activities. Seitz-Wald recalls that Fluke testified to Congress on behalf of a friend who needed birth control pills to manage polycystic ovarian syndrome. [Think Progress, 3/3/2012] Liberal blogger Kaili Jo Gray writes in response: “Shorter Rush: ‘I’m sorry if any sluts were offended by being called sluts, but if they’d stop being sluts, I wouldn’t have to call them sluts.’ Obviously, the campaign to demand that Rush’s sponsors pull their advertising from his show is working” (see March 2, 2012 and After). [Kaili Jo Gray, 3/3/2012] Others agree. Representative Debbie Wasserman Schultz (D-FL), the Democratic National Committee chair, says, “I know he apologized, but forgive me, I doubt his sincerity, given that he lost at least six advertisers.” And Eric Boehlert of the progressive media watchdog Web site Media Matters says he doubts the apology will “stop the pressure that’s being applied to his advertisers.” In an email, Boehlert says, “His comments were so egregious, naturally advertisers will have doubts about being associated with Limbaugh’s brand of hate.” [New York Times, 3/5/2012] It is possible that Limbaugh issues the apology in hopes of fending off a lawsuit by Fluke (see March 2, 2012) and/or to stop advertisers from removing themselves as sponsors of his show. Regardless, the exodus will intensify, and will spread to advertisers asking that their ads be removed from Limbaugh’s political talk-show colleagues as well as from his own show (see March 9, 2012).

Entity Tags: Clear Channel, Lawrence O’Donnell, Debbie Wasserman Schultz, Eric Boehlert, Kit Carson, Alex Seitz-Wald, Sandra Fluke, Kaili Jo Gray, Premiere Radio Networks, Rush Limbaugh

Timeline Tags: Domestic Propaganda

Republican presidential candidate Ron Paul (R-TX) addresses a recent apology by conservative talk show host Rush Limbaugh, who spent three days calling a female law student a “slut” and a “prostitute” for her position on insurer-provided birth control (see February 29, 2012, March 1, 2012, and March 2, 2012). Paul says Limbaugh’s apology (see March 3, 2012) was not sincere, but instead was merely self-serving. Apologizing, Paul tells a CBS host, “was in his best interest.… He’s doing it because some people were taking their advertisements off of his program. It was his bottom line he was concerned about.” Paul is referring to the increasing number of companies that are removing their advertisements from Limbaugh’s radio show in response to his attacks on Sandra Fluke (see March 2, 2012 and After). “I don’t think he’s very apologetic,” Paul says. However, Paul agrees with Limbaugh that the government should not mandate that insurance companies provide contraception coverage. Paul says: “This is philosophically and politically important because, does the government have a mandate to tell insurance [companies] what to give? So they’re saying that the insurance companies should give everybody free birth control pill, that strikes me as rather odd.” [CBS News, 3/4/2012; Raw Story, 3/4/2012]

Entity Tags: Sandra Fluke, Ron Paul, Rush Limbaugh

Timeline Tags: Domestic Propaganda, 2012 Elections

Georgetown University law student Sandra Fluke, who was given an apology by talk show host Rush Limbaugh (see March 3, 2012) after he vilified her for three days on his radio show (see February 29, 2012, March 1, 2012, and March 2, 2012), says Limbaugh’s apology is far too little. Appearing on ABC’s morning talk show The View, Fluke says the apology does not “change anything.” For Limbaugh to say that his “choice of words was not the best” is hardly an apology at all, she says. She also notes that he is “under significant pressure” from advertisers who are beginning to withdraw their advertisements from his show (see March 2, 2012 and After). She also says she does not want an apologetic phone call from him, were he to offer one. “I think the statements that he made on the air about me have been personal enough, so I’d rather not have a personal phone call from him,” she says. She refuses to call for an advertiser boycott of Limbaugh’s show, merely saying that Americans support companies that share their values, and she trusts that state of events will continue. Fluke adds: “I want to correct the misperception, which Mr. Limbaugh and a lot of other commentators have been putting out there to confuse the public, the idea that this is about taxpayers or the government paying for contraception. It is absolutely not. This regulation covers private insurance and it wants to have this type of medical drug treated in a way that’s similar to how other medical drugs are treated. And it is health care.” [ABC News, 3/5/2012; Think Progress, 3/5/2012; Think Progress, 3/5/2012]

Entity Tags: Rush Limbaugh, Sandra Fluke

Timeline Tags: Domestic Propaganda

HBO talk show host Bill Maher, a libertarian-liberal, posts a “tweet” on Twitter defending conservative radio host Rush Limbaugh for his tirade against female law student Sandra Fluke (see February 29, 2012, March 1, 2012, March 2, 2012, and March 5, 2012). Maher writes: “Hate to defend #RushLimbaugh but he apologized (see March 3, 2012 and March 5, 2012), liberals looking bad not accepting. Also hate intimidation by sponsor pullout” (see March 2, 2012 and After). Think Progress reporter Judd Legum notes that Maher has his own history of demeaning women, including using a crude sexual epithet to describe former Governor Sarah Palin (R-AK) and calling Palin and Representative Michele Bachmann (R-MN) “bimbos” (see March 27-28, 2011). Maher has refused to apologize for his own rhetoric, saying, “I don’t have sponsors, I’m on HBO.” [Think Progress, 3/7/2012]

Entity Tags: Sarah Palin, Bill Maher, Home Box Office, Judd Legum, Michele Bachmann, Sandra Fluke, Rush Limbaugh

Timeline Tags: Domestic Propaganda

Premiere Radio Networks logo.Premiere Radio Networks logo. [Source: Premiere Radio Networks]Premiere Radio Networks, the company that distributes radio shows by an array of right-wing hosts, including Rush Limbaugh, announces that 98 out of 350 advertisers, including a number of major corporations, have requested that their ads only appear on “programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity).” The Premiere email says, “Those are defined as environments likely to stir negative sentiment from a very small percentage of the listening public.” Limbaugh vilified law student Sandra Fluke for three days on his radio show (see February 29, 2012, March 1, 2012, and March 2, 2012), and though he issued an apology on his Web site (see March 3, 2012), advertisers have dropped their sponsorship of his show in increasingly large numbers (see March 2, 2012 and After) following a widespread outcry of anger against Limbaugh’s rhetoric. Now, large advertisers such as Ford, General Motors, Toyota, Allstate, Geico, Prudential, State Farm, McDonald’s, and Subway Restaurants have asked that their advertising be removed from Premiere’s right-wing talk shows. Industry insider Valerie Geller tells a reporter: “I have talked with several reps who report that they’re having conversations with their clients, who are asking not to be associated with specifically polarizing controversial hosts, particularly if those hosts are ‘mean-spirited.’ While most products and services offered on these shows have strong competitors, and enjoy purchasing the exposure that many of these shows and hosts can offer, they do not wish to be ‘tarred’ with the brush of anger, or endure customer anger, or, worse, product boycotts.” For nearly two decades, Limbaugh has been at the forefront of the movement that insisted conservative talk shows on radio and television must counterbalance what he and others have termed the “liberal bias” of the mainstream media (see Summer 1970, October 7, 1996, October 9, 2002, October 8, 2003, December 2004, December 14, 2005, December 19-20, 2005, December 21, 2005, May 2008, October 23-24, 2008, February 24, 2009, and August 11, 2009). After cable television and Internet access fragmented the market, “niche” audiences such as Limbaugh’s have provided the most reliable listenership and viewers, and the highest comparative ratings. However, the demographics are changing for right-wing talk. Limbaugh, Levin, Savage, Hannity, and others generally rate best among aging white males, a demographic that is less profitable than it used to be. Now, the prize advertising demographic is women aged 24 to 55, a demographic that has been leaving the right-wing talkers in steadily increasing numbers, and now makes up the forefront of the angry pushback against Limbaugh over his public savaging of a young female law student over a political disagreement. Some, including Limbaugh’s brother, right-wing talk show host David Limbaugh, have complained of a “left-wing jihad” against conservative radio hosts. However, as reporter John Avlon writes: “[T]he irony is that the same market forces that right-wing talk-radio hosts champion are helping to seal their fate. Advertisers are abandoning the shows because they no longer want to be associated with the hyperpartisan—and occasionally hateful—rhetoric. They are finally drawing a line because consumers are starting to take a stand.” Moreover, the advent of social media has made the response time for protesters and angry consumers almost immediate. Geller says: “In the past, a letter, petition, or phone campaign took a few days to put together and longer to execute. But now customers [listeners] can instantly rally using Facebook, Twitter, and instant messaging to make their displeasure with a client, product, or service known immediately. These movements can happen fast.” Avlon concludes: “When big money starts shifting, it is a sign of a deeper tide that is difficult to undo, even if you are an industry icon like Rush Limbaugh. It is a sign that the times are changing. Let’s hope that what emerges is an evolution of the industry, away from stupid, predictable, and sometimes hateful hyperpartisanship and toward something a little smarter and more civil.” [Radio-Info.com, 3/9/2012; Daily Beast, 3/10/2012]

Entity Tags: Mark Levin, Valerie Geller, General Motors, Geico, Ford Motor Company, Allstate, John Avlon, Tom Leykis, Toyota Motor Corporation, State Farm, Premiere Radio Networks, Michael Savage, McDonald’s, Prudential, Subway Restaurants, Glenn Beck, Sandra Fluke, Sean Hannity, Rush Limbaugh

Timeline Tags: Domestic Propaganda

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