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Context of 'March 12, 2007: Drudge Report Readership Claims Inflated as Much as 2,000 Percent, Says Blog'

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Democratic Socialists of America logo.Democratic Socialists of America logo. [Source: Social Democrats]The Drudge Report and other media sources falsely accuse the Democratic Socialists of America (DSA), a leftist political organization in New York, of “sending people to MN to illegally vote for [Senator Paul] Wellstone.” Wellstone, a Democrat, is running for re-election as senator for Minnesota. Drudge’s headline links to a fundraising appeal from the DSA that asks for donations to send students to help register voters in Minnesota. The Drudge Report is one of the most popular news sites on the Internet, receiving over 100 million visits in the last month. The appeal reads in part: “DSA’s national electoral project this year is the Minnesota Senate Election. Together with YDS, DSA’s Youth Section, we are mobilizing to bring young people to Minnesota. Minnesota is one of the few states that allow same day voter registration. We will therefore focus our energy on registering young people. Wellstone will need a high percentage of young people to register and vote for him if he is to stave off the campaign that Bush, the Republicans, and the Greens are waging against him. He is the Right’s Number One electoral target. Because we are focusing on issue based voter registration this electoral work can be supported by tax-deductible contributions. The DSA FUND is soliciting tax-deductible contributions to support this project. Contributions are needed to underwrite the costs of transportation as well as providing a stipend for expenses; housing is being donated.” The appeal states that the DSA wants to send students to register voters, a perfectly legal activity, though Spinsanity’s Bryan Keefer notes that the appeal is somewhat confusing in its wording. [Spinsanity, 10/16/2002; Spinsanity, 10/18/2002] The Minneapolis Star-Tribune reports: “Minnesota, which always ranks high in voter turnout, generally is considered one of the easiest states in which to vote. Voters must reside in the state for at least 20 days before the election, a deadline that passed on the day the league issued its press release. If not preregistered, qualified people can vote if they show proof of their residency at the polling place or have a registered voter from that precinct vouch for their residency.” [Minneapolis Star-Tribune, 10/17/2002]
October 14 - The controversy begins with a press release from the Taxpayers League of Minnesota (TLM), a conservative advocacy group, that attacks the DSA’s voter registration effort as “one of the most transparent attempts to steal an election since the Daley machine ran Chicago politics.” The release mischaracterizes the DSA’s appeal as supposedly announcing the DSA’s intention to bring “ringers” in to Minnesota to vote, stating, “This is a transparent attempt to steal this election by using Minnesota’s liberal election laws to register out-of-state students to vote for Wellstone.”
October 15 - The DSA rewrites its appeal to read, “We will therefore focus our energy on registering young Minnesotans.”
October 16 - Matt Drudge puts a link to the DSA appeal on the top of his Web site, the Drudge Report, with the headline, “Socialists Sending People to MN to illegally vote for Wellstone.” Talk show host Rush Limbaugh tells his listeners: “[DSA has] been caught. ‘We are mobilizing to bring young people to Minnesota’ is what it says on the Web site. It doesn’t say ‘We are mobilizing to bring out the young people who live in Minnesota to vote,’ it doesn’t say that.… And then it says: ‘By the way, did you know Minnesota is one of the few states that allows same-day voter registration? You can go in there and register and vote and split the same day, you can go home, you don’t even have to spend the night in Minnesota and freeze if you don’t want to, you can go in there and vote and leave.’” Fox News anchor Brit Hume repeats the accusation this evening, telling viewers, “The Democratic Socialists of America, which bill themselves as the largest socialist organization in the country, is raising tax-deductible money to send young people to the state of Minnesota, where they can take advantage of same-day registration to vote for the liberal incumbent Paul Wellstone.” The DSA removes the appeal from its Web site, saying that it has received enough donations and its donation system was being abused. Keefer writes: “Criminal allegations are [a] serious matter. Drudge’s casual assertions of illegal activity are wildly irresponsible, especially since they are directly contradicted by the story itself. One would think he would at least read the stories he links to carefully before summarizing them with such potentially libelous accusations.” [Spinsanity, 10/16/2002; Spinsanity, 10/18/2002]
October 17 - A Manchester Union-Leader editorial claims, “The Democratic Socialists of America, otherwise known simply as socialists, have organized a campaign to steal the US Senate election in Minnesota.” David Strom, the head of the Taxpayers League, tries to back away from the controversy, saying: “My tongue was placed firmly in my cheek. There are so few socialists left that they could meet in a phone booth.” Strom adds that “even if they themselves [the DSA] are not plotting some grand voter fraud,” the TLM merely wishes to demonstrate that the “laws that we have make it easy to commit fraud.” (The Star-Tribune notes that Strom’s organization is “funded largely by donors to conservative Republican candidates and causes.”) DSA national director Frank Llewellyn says that the TLM’s characterization of the DSA’s voter-registration efforts constitutes a “new sophisticated form of red-baiting.” Llewellyn says his group plans to send between 10 and 20 people to Minnesota to help organize support for Wellstone, and that no one from the DSA will actually try to vote. Wellstone’s campaign issues a statement saying it knows nothing about the group and does not approve of any attempts to register illegally. It also deplores the success of the TLM in ginning up a controversy where none exists, citing extensive coverage on local radio talk shows. [Minneapolis Star-Tribune, 10/17/2002; Spinsanity, 10/18/2002]
October 18 - The Wall Street Journal joins the fray, claiming in an editorial, “The Democratic Socialists of America recently posted an ad on their Web site inviting tax-deductible contributions to ‘bring young people to Minnesota’ to vote in the close US Senate race there.” Unlike Limbaugh and Hume, the Journal provides more information about the claim, quoting Minnesota Secretary of State Mary Kiffmeyer about the concerns over voter fraud, and labeling the DSA ad “clear… advocacy.” The same day, Kiffmeyer’s office affirms that the DSA’s plans to bring in out-of-state students to register Minnesota voters is legal, but the organization needs to ensure that it does not cross the line into advocacy. Keefer writes: “While it is legitimate to ask whether the DSA’s advertisement constituted illegal advocacy, the ad was clearly intended to promote the registration of young voters likely to vote for Democratic Senator Paul Wellstone, which is perfectly legal. Even the loose wording of the original statement does not excuse the false reports of planned voter fraud propagated by Drudge, Limbaugh, Hume, and others.” [Spinsanity, 10/16/2002; Spinsanity, 10/18/2002]
'Smear' - In 2003, liberal author and columnist Eric Alterman will write that “Drudge and Limbaugh combined, together with Brit Hume of Fox News and the Wall Street Journal editorial page, to effect a smear against the Democratic Socialists of America (DSA), and by extension, the late Senator Wellstone’s re-election campaign.” (Wellstone will die in a plane crash on October 25.) Alterman will write that the incident contains “all the trademarks of the conservative echo-chamber effect, including unproven innuendo, inaccuracy, repeated cavalier use of unchecked facts, all in the service of a clear political/ideological goal.” [New York Times, 10/25/2002; Alterman, 2003, pp. 79-80]

Entity Tags: Paul Wellstone, Rush Limbaugh, Wall Street Journal, Minneapolis Star-Tribune, Matt Drudge, Taxpayers League of Minnesota, Manchester Union-Leader, Brit Hume, Mary Kiffmeyer, Bryan Keefer, Democratic Socialists of America, David Strom, Frank Llewellyn, Eric Alterman, Drudge Report

Timeline Tags: Civil Liberties

Matt Drudge.Matt Drudge. [Source: Brian K. Diggs / Associated Press]ABC News correspondent Jeffrey Kofman, embedded with the 3rd Infantry Division in Fallujah, interviews US soldiers angry that their tours of duty have been extended just a week after Defense Secretary Donald Rumsfeld promised they would be going home. One soldier says he would like to ask Rumsfeld “why we’re still here, ‘cause I don’t, I don’t have any clue as to why we’re still in Iraq.” Another soldier says, “I’d ask for his resignation.” Within hours after Kofman’s report is broadcast, conservative news and gossip monger Matt Drudge attempts to damage Kofman’s credibility by printing a story under the headline, “ABC News Reporter Who Filed Troops Complaint Story—Openly Gay Canadian.” (Eight minutes later, he changes the headline to read, “ABC News Reporter Who Filed Troops Complaint Story is Canadian.”) Drudge credits the information about Kofman, who is both openly gay and Canadian, to “someone from the White House communications shop.” [New York Times, 7/20/2003; Rich, 2006, pp. 101] Drudge later identifies White House press secretary Scott McClellan as his source; the White House denies having anything to do with the story. McClellan himself says that for him to have made such a leak to Drudge would have been “totally inappropriate, [and if] anyone on my staff did it, they would no longer be working for me.” Four days later, Toronto Star columnist Antonia Zerbisias writes that the White House, via Drudge, tried to besmirch Kofman because the reporter “gave voice to American troops stationed in Iraq who spoke out against the war—or rather the ‘peace’—while calling for… Rumsfeld’s resignation.” Drudge himself blames the controversy over his story on what he calls “the cultural wars-slash-liberal bias in the media.” [Toronto Star, 7/19/2003; New York Times, 7/20/2003] New York Times columnist Maureen Dowd will observe: “Bush loyalists regularly plant information they want known in the Drudge Report. Whoever [did so] was appealing to the baser nature of President Bush’s base, seeking to discredit the ABC report by smearing the reporter for what he or she considers sins of private life (not straight) and passport (not American).” [New York Times, 7/20/2003] Pamela Strother of the National Gay and Lesbian Journalists Association later says: “While the facts behind this reported smear are unclear, the news coverage itself and the implications are very serious for all journalists and equally troubling for the American public.… Whenever the coverage of a lesbian or gay journalist or the nationality of a reporter is criticized and discredited simply because of the individual’s birthright or sexual orientation, that is a form of dangerous intimidation and a potential professional libel.” [Washington Blade, 7/25/2003]

Entity Tags: Pamela Strother, Scott McClellan, Matt Drudge, Bush administration (43), Jeffrey Kofman, Donald Rumsfeld, ABC News, US Department of the Army, Antonia Zerbisias, Maureen Dowd

Timeline Tags: Domestic Propaganda

Drudge Report logo.Drudge Report logo. [Source: Wikimedia (.org)]The Drudge Report, a conservative news Web site often touted as “the most successful independent news site on the Web,” vastly inflates its claims of readership, according to the Valleywag technology blog. The Drudge Report is operated by Matt Drudge and an assistant, and claims (as of February 2007) to have a readership of around 1.2 million unique visitors a month. However, Drudge and marketing research firm Comscore are apparently inflating the figure by as much as 2,000 percent. Drudge uses what Web site owners call a “meta-refresh,” which automatically “refreshes” a Web page already loaded in a user’s browser. Most sites let a user refresh the page on their own, but many news sites assume that visitors leave their sites open for hours, and have the site refresh on a periodic basis. Drudge has his site automatically refreshed 20 times an hour, or once every three minutes—a refresh rate considered quite aggressive in news site circles. Technical reporter Nick Denton writes: “What’s the effect on the site’s traffic? Each refresh counts as a new pageview, whether or not the user is watching, or the window remains visible. And there must be plenty of these inattentive readers: one site owner I know experienced a 20 percent jump in traffic after he introduced, as an experiment, an automatic refresh every half hour. Drudge loads anew every three minutes.” Denton concludes that while Drudge’s site is undoubtedly quite popular, his readership claims have been “hyped up to the point of misdirection.” [ValleyWag, 3/12/2007; FireDogLake, 3/12/2007]

Entity Tags: Drudge Report, Comscore, Nick Denton, Matt Drudge

Timeline Tags: Domestic Propaganda

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