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Context of 'March 17, 2009: Defense Secretary Readying Sweeping Weapons Program Cuts'

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Pentagon chief of public relations Victoria Clarke.Pentagon chief of public relations Victoria Clarke. [Source: Department of Defense]While detailed plans for the upcoming invasion of Iraq are well underway, the administration realizes that the American people are not strongly behind such an invasion. They aren’t convinced that Saddam Hussein was responsible for the 9/11 attacks, and unsure about Iraq having weapons of mass destruction. White House and Pentagon officials decide that using retired military officers as “independent military analysts” in the national media can help change hearts and minds (see April 20, 2008). Assistant secretary of defense for public affairs Victoria “Torie” Clarke, a former public relations executive, intends to achieve what she calls “information dominance.” The news culture is saturated by “spin” and combating viewpoints; Clarke argues that opinions are most swayed by voices seen as authoritative and completely independent. Clarke has already put together a system within the Pentagon to recruit what she calls “key influentials,” powerful and influential people from all areas who, with the proper coaching, can generate support for Defense Secretary Donald Rumsfeld’s agenda. After 9/11, when each of the news networks rushed to land its own platoon of retired military officers to provide commentary and analysis, Clarke saw an opportunity: such military analysts are the ultimate “key influentials,” having tremendous authority and credibility with average Americans. They often get more airtime than network reporters, Clarke notes. More importantly, they are not just explaining military minutiae, but telling viewers how to interpret events. Best of all, while they are in the news media, they are not creatures of the media. Reporter David Barstow will write in 2008, “They were military men, many of them ideologically in sync with the administration’s neoconservative brain trust, many of them important players in a military industry anticipating large budget increases to pay for an Iraq war.” And even those without such ties tended to support the military and the government. Retired Army general and ABC analyst William Nash will say: “It is very hard for me to criticize the United States Army. It is my life.”
'Writing the Op-Ed' for the War - As a result, according to Clarke’s aide Don Meyer, Clarke decides to make the military analysts the main focus of the public relations push to build a case for invading Iraq. They, not journalists, will “be our primary vehicle to get information out,” Meyer recalls. The military analysts are not handled by the Pentagon’s regular press office, but are lavished with attention and “perks” in a separate office run by another aide to Clarke, Brent Krueger. According to Krueger, the military analysts will, in effect, be “writing the op-ed” for the war.
Working in Tandem with the White House - The Bush administration works closely with Clarke’s team from the outset. White House officials request lists of potential recruits for the team, and suggests names for the lists. Clarke’s team writes summaries of each potential analyst, describing their backgrounds, business and political affiliations, and their opinions on the war. Rumsfeld has the final say on who is on the team: “Rumsfeld ultimately cleared off on all invitees,” Krueger will say. Ultimately, the Pentagon recruits over 75 retired officers, though some only participate briefly or sporadically.
Saturation Coverage on Cable - The largest contingent of analysts is affiliated with Fox News, followed by NBC and CNN, the networks with 24-hour cable news coverage. Many analysts work for ABC and CBS as well. Many also appear on radio news and talk broadcasts, publish op-ed articles in newspapers, and are quoted in press reports, magazine articles, and in Web sites and blogs. Barstow, a New York Times reporter, will note that “[a]t least nine of them have written op-ed articles for The Times.”
Representing the Defense Industry - Many of the analysts have close ties with defense contractors and/or lobbying firms involved in helping contractors win military contracts from the Pentagon:
bullet Retired Army general James Marks, who begins working as an analyst for CNN in 2004 (until his firing three years later—see July 2007) is a senior executive with McNeil Technologies, and helps that firm land military and intelligence contracts from the government.
bullet Thomas McInerney, a retired Air Force general and Fox News analyst, sits on the boards of several military contractors.
bullet CBS military analyst Jeffrey McCausland is a lobbyist for Buchanan Ingersoll & Rooney, a major lobbying firm where he is director of a national security team that represents several military contractors. His team proclaims on the firm’s Web site, “We offer clients access to key decision makers.”
bullet Shortly after signing with CBS, retired Air Force general Joseph Ralston became vice chairman of the Cohen Group, a consulting firm headed by former Defense Secretary William Cohen (also an analyst for CNN). The Cohen Group says of itself on its Web site, “The Cohen Group knows that getting to ‘yes’ in the aerospace and defense market—whether in the United States or abroad—requires that companies have a thorough, up-to-date understanding of the thinking of government decision makers.”
Ideological Ties - Many military analysts have political and ideological ties to the Bush administration and its supporters. These include:
bullet Two of NBC’s most familiar analysts, retired generals Barry McCaffrey and Wayne Downing, are on the advisory board of the Committee for the Liberation of Iraq, an advocacy group created with White House encouragement in 2002 to push for the overthrow of Saddam Hussein. [New York Times, 4/20/2008] Additionally, McCaffrey is chief of BR McCaffrey Associates, which “provides strategic, analytic, and advocacy consulting services to businesses, non-profits, governments, and international organizations.” [Washington Post, 4/21/2008] Other members include senators John McCain (R-AZ) and Joseph Lieberman (D-CT), and prominent neoconservatives Richard Perle and William Kristol. [Truthout (.org), 4/28/2008] Both McCaffrey and Downing head their own consulting firms and are board members of major defense contractors.
bullet Retired Army general Paul Vallely, a Fox News analyst from 2001 through 2007, shares with the Bush national security team the belief that the reason the US lost in Vietnam was due to negative media coverage, and the commitment to prevent that happening with the Iraq war. In 1980, Vallely co-wrote a paper accusing the US press of failing to defend the nation from what he called “enemy” propaganda—negative media coverage—during the Vietnam War. “We lost the war—not because we were outfought, but because we were out Psyoped,” he wrote. Vallely advocated something he called “MindWar,” an all-out propaganda campaign by the government to convince US citizens of the need to support a future war effort. Vallely’s “MindWar” would use network TV and radio to “strengthen our national will to victory.” [New York Times, 4/20/2008]
bullet Ironically, Clarke herself will eventually leave the Pentagon and become a commentator for ABC News. [Democracy Now!, 4/22/2008]
Seducing the Analysts - Analysts describe a “powerfully seductive environment,” in Barstow’s words, created for them in the Pentagon: the uniformed escorts to Rumsfeld’s private conference room, lavish lunches served on the best government china, embossed name cards, “blizzard[s] of PowerPoints, the solicitations of advice and counsel, the appeals to duty and country, the warm thank you notes from the secretary himself.” Former NBC analyst Kenneth Allard, who has taught information warfare at the National Defense University, says: “[Y]ou have no idea. You’re back. They listen to you. They listen to what you say on TV.” Allard calls the entire process “psyops on steroids,” using flattery and proximity to gain the desired influence and effect. “It’s not like it’s, ‘We’ll pay you $500 to get our story out,’” Allard says. “It’s more subtle.”
Keeping Pentagon Connections Hidden - In return, the analysts are instructed not to quote their briefers directly or to mention their contacts with the Pentagon. The idea is always to present a facade of independent thought. One example is the analysts’ almost perfect recitation of Pentagon talking points during a fall and winter 2002 PR campaign (see Fall and Winter 2002). [New York Times, 4/20/2008]

Entity Tags: Richard Perle, Paul Vallely, Thomas G. McInerney, William S. Cohen, Wayne Downing, US Department of Defense, William Nash, William Kristol, New York Times, Joseph Ralston, Kenneth Allard, CBS News, Bush administration (43), Brent T. Krueger, Barry McCaffrey, ABC News, CNN, Committee for the Liberation of Iraq, David Barstow, Don Meyer, Joseph Lieberman, John McCain, NBC, Jeffrey McCausland, Fox News, Donald Rumsfeld, James Marks, Victoria (“Torie”) Clarke

Timeline Tags: US Military, Events Leading to Iraq Invasion, Domestic Propaganda

Fox News analyst Robert Scales, Jr.Fox News analyst Robert Scales, Jr. [Source: New York Times]Washington Post columnist Colman McCarthy notes that there are at least a dozen retired military officers giving supposedly independent opinion and commentary on the Iraq war to the various news networks. McCarthy writes: “Defense Secretary Donald Rumsfeld and the chairman of the Joint Chiefs of Staff have been unhappy with the criticism of their war effort by former military men appearing on television. So am I, but for a different reason. The top people at the Pentagon are wondering why these ex-military talkers can’t follow the company line on how well the war has been fought. I’m wondering why these spokesmen for militarism are on TV in the first place.” McCarthy lists twelve: Lieutenant General Bernard Trainor, Major General Robert Scales, Lieutenant General Gregory Newbold, Major General Donald Shepperd, General Barry McCaffrey, Major General Paul Vallely, Lieutenant General Don Edwards, Lieutenant General Thomas McInerney, Colonel Tony Koren, Lieutenant Colonel Rick Francona, Major Jack Stradley, and Captain Chris Lohman. He asks rhetorically, “Did I miss anyone?” [Washington Post, 4/19/2003] In 2008, after the story of the massive and systematic Pentagon propaganda operation using at least 75 retired military officers to promote the war (see April 20, 2008 and Early 2002 and Beyond) becomes public knowledge, Editor & Publisher’s Greg Mitchell answers the question, “[H]e sure did.” [Editor & Publisher, 4/20/2008]
Deploring the Military's Domination of the Airwaves - McCarthy continues: “That the news divisions of NBC, ABC, CBS, CNN, and Fox sanctioned this domination by military types was a further assault on what the public deserves: independent, balanced and impartial journalism. The tube turned into a parade ground for military men… saluting the ethic that war is rational, that bombing and shooting are the way to win peace, and that their uniformed pals in Iraq were there to free people, not slaughter them. Perspective vanished, as if caught in a sandstorm of hype and war-whooping. If the US military embedded journalists to report the war from Iraq, journalists back in network studios embedded militarists to explain it. Either way, it was one-version news.” McCarthy asks why no dissenters are allowed on the airwaves to counter the military point of view, a question answered by a CNN news executive (see April 20, 2003). McCarthy answers his own question: “In wartime, presumably, the message to peace activists is shut up or shut down.”
Viewers Unaware of Analysts' Business Connections - Presciently, considering the wide range of business connections exploited by the analysts and documented in the 2008 expose, McCarthy notes: “Viewers are not told of possible conflicts of interest—that this general or that one is on the payroll of this or that military contractor. Nor are they given information on whether the retired generals are paid for their appearances.”
Militaristic Newsmen - It is not just the retired officers who provide a militarist perspective, McCarthy observes, but the reporters and anchormen themselves. With examples of ABC’s Ted Koppel and NBC’s Brian Williams donning helmets before the cameras, or Fox’s Geraldo Rivera proclaiming in Afghanistan that “[W]e have liberated this country” (and his cameraman shouting, “Hallelujah!”), “the media are tethered to the military,” McCarthy writes. “They become beholden, which leads not to Pentagon censorship, as in 1991 (see October 10, 1990), but a worse kind: self-censorship” (see September 10, 2003).
For Us or Against Us - McCarthy concludes: “George W. Bush lectured the world that you’re either with us or against us. America’s networks got the message: They’re with. They could have said that they’re neither with nor against, because no side has all the truth or all the lies and no side all the good or evil. But a declaration such as that would have required boldness and independence of mind, two traits not much linked to America’s television news.” [Washington Post, 4/19/2003]

Entity Tags: NBC, Paul Vallely, Rick Francona, Ted Koppel, Robert Scales, Jr, Tony Koren, Thomas G. McInerney, Jack Stradley, Joint Chiefs of Staff, Greg Mitchell, Barry McCaffrey, Bernard Trainor, Brian Williams, Gregory Newbold, CBS News, ABC News, CNN, Chris Lohman, Don Edwards, Geraldo Rivera, George W. Bush, Fox News, Donald Shepperd, Donald Rumsfeld, Colman McCarthy

Timeline Tags: US Military, Iraq under US Occupation, Domestic Propaganda

After several of Defense Secretary Donald Rumsfeld’s former generals go public with devastating critiques of Rumsfeld’s strategies and planning in Iraq in what comes to be nicknamed the “Generals’ Revolt,” Rumsfeld determines to use the Pentagon’s “military analysts” (see April 20, 2008 and Early 2002 and Beyond) to counter the storm of negative publicity. He has his aides summon a clutch of analysts for a briefing with him (see April 18, 2006); his office reminds one aide that “the boss” wants the meeting fast “for impact on the current story.” Pentagon officials help two Fox analysts, former generals Thomas McInerney and Paul Vallely, write an op-ed for the Wall Street Journal entitled “In Defense of Donald Rumsfeld.” Vallely sends an e-mail to the Pentagon, “Starting to write it now,” and soon thereafter adds, “Any input for the article will be much appreciated.” Rumsfeld’s office quickly forwards Vallely a list of talking points and specifics. Shortly thereafter, a Pentagon official reports, “Vallely is going to use the numbers.” But on April 16, the New York Times, which has learned of the plan, publishes a front-page story about it, sending Pentagon officials into damage-control mode. They describe the session with McInerney and Vallely as “routine,” and issue internal directives to keep communications with analysts “very formal.” One official warns subordinates, “This is very, very sensitive now.” [New York Times, 4/20/2008; Washington Post, 4/21/2008]

Entity Tags: New York Times, Donald Rumsfeld, Fox News, Wall Street Journal, US Department of Defense, Thomas G. McInerney, Paul Vallely

Timeline Tags: US Military, Iraq under US Occupation, Domestic Propaganda

Thomas McInerney.Thomas McInerney. [Source: New York Times]Several military analysts who serve as part of the Pentagon’s propaganda campaign to push the Iraq war and occupation (see April 20, 2008 and Early 2002 and Beyond) emphasize their willingness to cooperate with the program even as they come to believe that they are being manipulated and deceived. NBC analyst Kenneth Allard, who has taught information warfare at the National Defense University, will later say that he has discerned an ever-widening gap between what he and his fellow analysts are being told and what subsequent investigation and book analyses will later reveal. Allard will say, “Night and day, I felt we’d been hosed.” Yet Allard continues to repeat Pentagon talking points on NBC. Other analysts feel fewer qualms. Thomas McInerney, a retired Air Force general and Fox News analyst, writes to the Pentagon regarding the talking points they have given him: “Good work. We will use it.” [New York Times, 4/20/2008]

Entity Tags: US Department of Defense, Kenneth Allard, Thomas G. McInerney, Bush administration (43), Fox News, NBC

Timeline Tags: US Military, Iraq under US Occupation, Domestic Propaganda

Five retired military officers respond harshly to a recent New York Times article that revealed a systematic propaganda operation conducted by the Pentagon and carried out, in part, by retired military officers serving as military analysts for the print and broadcast media (see April 20, 2008 and Early 2002 and Beyond). All five have performed as analysts for a variety of US media outlets; some still do. The five are:
bullet Retired Air Force general Thomas G. McInerney;
bullet Retired Army general Paul Vallely;
bullet Retired Navy captain Charles Nash;
bullet Retired Marine lieutenant colonel William Cowan; and
bullet Retired intelligence officer Wayne Simmons.
Intelligence Summit Members - All five are part of an organization called the International Intelligence Summit, which describes itself as “a non-partisan, non-profit, neutral forum that uses private charitable funds to bring together intelligence agencies of the free world and the emerging democracies.” McInerney and Vallely are executive board members, as is retired Navy commander Richard Marcinko, author of the Rogue Warrior series of pulp fiction novels.
Criticism of NYT Article - The five accuse the Times article, by reporter David Barstow, of “malign[ing] virtually all military analysts, accusing some of being tools of a Pentagon propaganda machine,” an assertion that they state “is flatly wrong.” They state: “We have never stated anything about defense or national security that we did not believe to be true. Equally important, we also have served the essential wartime function of helping civilians be better informed about our military, our enemies, and how the war is being conducted.” They note that some of them had “similar arrangement[s]” with the Clinton administration.
'Unconscionable Libel' - They accuse Barstow of reporting “old news,” and call his assertion that they “intentionally misled the American people for partisan political purposes or some quid pro quo personal gain… an unconscionable libel of our honor and long service to this nation.” They explain their participation in Pentagon public relations briefings as stemming from the Pentagon’s belief that “we had the credentials to do so as military professionals,” and argue, “When it comes to discussing needs and tactics of the US military, who is better suited to give advice and reliable commentary on war and peace issues than those who have spent so much of their lives in this profession?” They assert their belief that the US must “defeat Radical Islam which threatens our nation and the Free World,” and say that they “will continue to speak out honestly to the American people about national security threats” because it is “our duty.” [Tom McInerney, Paul Vallely, Charles Nash, Bill Cowan, and Wayne Simmons, 4/2008]

Entity Tags: Charles Nash, Paul Vallely, Richard Marcinko, Wayne Simmons, William Cowan, Thomas G. McInerney

Timeline Tags: US Military, Iraq under US Occupation, Domestic Propaganda

The F-22 Raptor.The F-22 Raptor. [Source: AeroSpaceWeb (.org)]According to the Boston Globe, Defense Secretary Robert Gates is preparing to announce sweeping cuts in weapons programs over the following months. Gates, the only holdover in the Obama administration from the Bush cabinet, said before President Bush left office that the US “cannot expect to eliminate national security risks through higher defense budgets, to do everything and buy everything.” Whoever President Obama’s new defense secretary might be, he then said, would have to eliminate some costly hardware and invest in new tools for fighting insurgents. At that point, Gates did not know that he would be asked to stay on as defense secretary.
Scope of Cuts - Senior defense officials say that the impending program cuts will be the largest since the end of the Cold War, during the administrations of Ronald Reagan and George H. W. Bush. About a half-dozen programs will be canceled, including the Air Force’s F-22 fighter jet, a new Navy destroyer, Army ground combat vehicles, and other programs such as aircraft carriers and new nuclear weapons.
Gates' Role - The Globe reports: “As a former CIA director with strong Republican credentials, Gates is prepared to use his credibility to help Obama overcome the expected outcry from conservatives. And after a lifetime in the national security arena, working in eight administrations, the 65-year-old Gates is also ready to counter the defense companies and throngs of retired generals and other lobbyists who are gearing up to protect their pet projects.” Pentagon spokesman Geoff Morrell says, “He has earned a great deal of credibility over the past two years, both inside and outside the Pentagon, and now he is prepared to use it to lead the department in a new direction and bring about the changes he believes are necessary to protect the nation’s security.”
Support - James Shinn, who served under Gates as an assistant defense secretary in the Bush administration, says Gates is perhaps the only person in Washington who can make such drastic cuts happen: “He obviously has huge credibility as something of a hawk. No one can even remotely challenge Gates in terms of his well-informed and conservative approach toward threats and the weapon systems associated with threats.” Longtime Washington official Brent Scowcroft, one of Gates’ closest friends and mentors, says: “He is going to have a hard time. The resistance in the system is heavy. But that what Bob is trying to take on.”
Potential Opposition - However, any cuts will face strong opposition from defense contractors and members of Congress whose districts rely on defense monies. “There are so many people employed in the industry and they are spread across the country,” says William Cohen, a Republican who served as defense secretary in the Clinton administration. “Even though members of Congress may say, ‘It’s great that you are recommending the termination of X, Y, and Z,’ they will also say ‘that means 4,000 jobs in my state. Frankly, I can’t go along with that.’” The declining economy makes such arguments even more compelling, Cohen adds. [Boston Globe, 3/17/2009]

Entity Tags: James Shinn, Brent Scowcroft, Barack Obama, Bush administration (43), George W. Bush, US Department of Defense, William S. Cohen, Obama administration, Robert M. Gates, Geoff Morrell

Timeline Tags: US Military

Retired Lieutenant General Thomas McInerney appears on Fox News to discuss piracy off the coast of Somalia. During the discussion, McInerney offers a plug for the F-22 Raptor fighter plane currently facing defunding (see March 17, 2009). McInerney says: “I’d put F-22s and combat air patrol out there, two of them, with tankers.… The reason I’d put the F-22s is because they can go 1.6 to Mach 2, and they have a very quick reaction time and a 20 millimeter cannon.” Neither McInerney nor Fox News informs their viewers that McInerney is a former consultant to Northrop Grumman, the defense contractor who builds the F-22. [Think Progress, 4/9/2009] The day after McInerney’s appearance, reporter Ryan Tate observes that McInerney has been involved in previous instances of promoting defense contractors’ interests on television news shows (see Early 2002 and Beyond, April 19, 2003, April 14-16, 2006, Late 2006, and Late April, 2008). Of the F-22, Tate writes: “He neglected to mention virtually every US fighter made in the last 30 years carries such a cannon (usually the six-barrel M-61 Vulcan), including the F/A-18 Hornet already in use by the US Navy.… He also fails to mention that, no matter how fast the F-22 might be, it can’t be based off an aircraft carrier. So its reaction time could never be as good (from a land base on, say, the Arabian Peninsula) as a Hornet or other existing Navy jet floating in the waters nearest the pirates. Finally, McInerney fails to mention that, though capable of ground attack, the F-22 is optimized for air-to-air operations, i.e., shooting down other fighters.” [Gawker, 4/9/2009]

Entity Tags: Thomas G. McInerney, Fox News, Northrop Grumman, Ryan Tate, US Department of the Navy

Timeline Tags: Domestic Propaganda

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