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Context of 'Before May 1, 2003: Bush Administration Arranges ‘Mission Accomplished’ Banner'

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Pentagon chief of public relations Victoria Clarke.Pentagon chief of public relations Victoria Clarke. [Source: Department of Defense]While detailed plans for the upcoming invasion of Iraq are well underway, the administration realizes that the American people are not strongly behind such an invasion. They aren’t convinced that Saddam Hussein was responsible for the 9/11 attacks, and unsure about Iraq having weapons of mass destruction. White House and Pentagon officials decide that using retired military officers as “independent military analysts” in the national media can help change hearts and minds (see April 20, 2008). Assistant secretary of defense for public affairs Victoria “Torie” Clarke, a former public relations executive, intends to achieve what she calls “information dominance.” The news culture is saturated by “spin” and combating viewpoints; Clarke argues that opinions are most swayed by voices seen as authoritative and completely independent. Clarke has already put together a system within the Pentagon to recruit what she calls “key influentials,” powerful and influential people from all areas who, with the proper coaching, can generate support for Defense Secretary Donald Rumsfeld’s agenda. After 9/11, when each of the news networks rushed to land its own platoon of retired military officers to provide commentary and analysis, Clarke saw an opportunity: such military analysts are the ultimate “key influentials,” having tremendous authority and credibility with average Americans. They often get more airtime than network reporters, Clarke notes. More importantly, they are not just explaining military minutiae, but telling viewers how to interpret events. Best of all, while they are in the news media, they are not creatures of the media. Reporter David Barstow will write in 2008, “They were military men, many of them ideologically in sync with the administration’s neoconservative brain trust, many of them important players in a military industry anticipating large budget increases to pay for an Iraq war.” And even those without such ties tended to support the military and the government. Retired Army general and ABC analyst William Nash will say: “It is very hard for me to criticize the United States Army. It is my life.”
'Writing the Op-Ed' for the War - As a result, according to Clarke’s aide Don Meyer, Clarke decides to make the military analysts the main focus of the public relations push to build a case for invading Iraq. They, not journalists, will “be our primary vehicle to get information out,” Meyer recalls. The military analysts are not handled by the Pentagon’s regular press office, but are lavished with attention and “perks” in a separate office run by another aide to Clarke, Brent Krueger. According to Krueger, the military analysts will, in effect, be “writing the op-ed” for the war.
Working in Tandem with the White House - The Bush administration works closely with Clarke’s team from the outset. White House officials request lists of potential recruits for the team, and suggests names for the lists. Clarke’s team writes summaries of each potential analyst, describing their backgrounds, business and political affiliations, and their opinions on the war. Rumsfeld has the final say on who is on the team: “Rumsfeld ultimately cleared off on all invitees,” Krueger will say. Ultimately, the Pentagon recruits over 75 retired officers, though some only participate briefly or sporadically.
Saturation Coverage on Cable - The largest contingent of analysts is affiliated with Fox News, followed by NBC and CNN, the networks with 24-hour cable news coverage. Many analysts work for ABC and CBS as well. Many also appear on radio news and talk broadcasts, publish op-ed articles in newspapers, and are quoted in press reports, magazine articles, and in Web sites and blogs. Barstow, a New York Times reporter, will note that “[a]t least nine of them have written op-ed articles for The Times.”
Representing the Defense Industry - Many of the analysts have close ties with defense contractors and/or lobbying firms involved in helping contractors win military contracts from the Pentagon:
bullet Retired Army general James Marks, who begins working as an analyst for CNN in 2004 (until his firing three years later—see July 2007) is a senior executive with McNeil Technologies, and helps that firm land military and intelligence contracts from the government.
bullet Thomas McInerney, a retired Air Force general and Fox News analyst, sits on the boards of several military contractors.
bullet CBS military analyst Jeffrey McCausland is a lobbyist for Buchanan Ingersoll & Rooney, a major lobbying firm where he is director of a national security team that represents several military contractors. His team proclaims on the firm’s Web site, “We offer clients access to key decision makers.”
bullet Shortly after signing with CBS, retired Air Force general Joseph Ralston became vice chairman of the Cohen Group, a consulting firm headed by former Defense Secretary William Cohen (also an analyst for CNN). The Cohen Group says of itself on its Web site, “The Cohen Group knows that getting to ‘yes’ in the aerospace and defense market—whether in the United States or abroad—requires that companies have a thorough, up-to-date understanding of the thinking of government decision makers.”
Ideological Ties - Many military analysts have political and ideological ties to the Bush administration and its supporters. These include:
bullet Two of NBC’s most familiar analysts, retired generals Barry McCaffrey and Wayne Downing, are on the advisory board of the Committee for the Liberation of Iraq, an advocacy group created with White House encouragement in 2002 to push for the overthrow of Saddam Hussein. [New York Times, 4/20/2008] Additionally, McCaffrey is chief of BR McCaffrey Associates, which “provides strategic, analytic, and advocacy consulting services to businesses, non-profits, governments, and international organizations.” [Washington Post, 4/21/2008] Other members include senators John McCain (R-AZ) and Joseph Lieberman (D-CT), and prominent neoconservatives Richard Perle and William Kristol. [Truthout (.org), 4/28/2008] Both McCaffrey and Downing head their own consulting firms and are board members of major defense contractors.
bullet Retired Army general Paul Vallely, a Fox News analyst from 2001 through 2007, shares with the Bush national security team the belief that the reason the US lost in Vietnam was due to negative media coverage, and the commitment to prevent that happening with the Iraq war. In 1980, Vallely co-wrote a paper accusing the US press of failing to defend the nation from what he called “enemy” propaganda—negative media coverage—during the Vietnam War. “We lost the war—not because we were outfought, but because we were out Psyoped,” he wrote. Vallely advocated something he called “MindWar,” an all-out propaganda campaign by the government to convince US citizens of the need to support a future war effort. Vallely’s “MindWar” would use network TV and radio to “strengthen our national will to victory.” [New York Times, 4/20/2008]
bullet Ironically, Clarke herself will eventually leave the Pentagon and become a commentator for ABC News. [Democracy Now!, 4/22/2008]
Seducing the Analysts - Analysts describe a “powerfully seductive environment,” in Barstow’s words, created for them in the Pentagon: the uniformed escorts to Rumsfeld’s private conference room, lavish lunches served on the best government china, embossed name cards, “blizzard[s] of PowerPoints, the solicitations of advice and counsel, the appeals to duty and country, the warm thank you notes from the secretary himself.” Former NBC analyst Kenneth Allard, who has taught information warfare at the National Defense University, says: “[Y]ou have no idea. You’re back. They listen to you. They listen to what you say on TV.” Allard calls the entire process “psyops on steroids,” using flattery and proximity to gain the desired influence and effect. “It’s not like it’s, ‘We’ll pay you $500 to get our story out,’” Allard says. “It’s more subtle.”
Keeping Pentagon Connections Hidden - In return, the analysts are instructed not to quote their briefers directly or to mention their contacts with the Pentagon. The idea is always to present a facade of independent thought. One example is the analysts’ almost perfect recitation of Pentagon talking points during a fall and winter 2002 PR campaign (see Fall and Winter 2002). [New York Times, 4/20/2008]

Entity Tags: Richard Perle, Paul Vallely, Thomas G. McInerney, William S. Cohen, Wayne Downing, US Department of Defense, William Nash, William Kristol, New York Times, Joseph Ralston, Kenneth Allard, CBS News, Bush administration (43), Brent T. Krueger, Barry McCaffrey, ABC News, CNN, Committee for the Liberation of Iraq, David Barstow, Don Meyer, Joseph Lieberman, John McCain, NBC, Jeffrey McCausland, Fox News, Donald Rumsfeld, James Marks, Victoria (“Torie”) Clarke

Timeline Tags: US Military, Events Leading to Iraq Invasion, Domestic Propaganda

Bush giving his speech in front of the Statue of Liberty.Bush giving his speech in front of the Statue of Liberty. [Source: September 11 News (.com)]The Bush administration’s public relations team decides to kick off its push for a war with Iraq, and its drive to the midterm elections, with President Bush’s speech commemorating the first anniversary of the 9/11 attacks. After much deliberation, Ellis Island in New York Harbor is chosen as the setting for Bush’s speech; the Ellis site won out over nearby Governors Island because the senior public relations officials want the Statue of Liberty as a backdrop. “We had made a decision that this would be a compelling story either place,” White House communications director Dan Bartlett will later recall. “We sent a team out to go and look and they said, ‘This is a better shot,’ and we said okay.” Leading that team is Scott Sforza, the former ABC producer who will later oversee the May 2003 “Mission Accomplished” event (see May 1, 2003 and April 30, 2008). [Rich, 2006, pp. 57-58] (Deputy press secretary Scott McClellan will later write of Sforza, “Reagan’s team had perfected this art of stagecraft, and the man in charge for Bush, deputy communications director Scott Sforza, took it to new heights.” [McClellan, 2008, pp. 82] Sforza is joined by former Fox News producer Gary Jenkins and former NBC cameraman Bob De Servi. They use three barges laden with stadium lights to illuminate the Statue of Liberty for the shoot. Former Reagan administration public relations chief Michael Deaver will later observe that the Bush team is far better at this kind of marketing presentation than the Reagan, Bush I, or Clinton public relations teams ever were. “[T]hey’ve taken it to an art form,” Deaver will say. The speech is designed to push Congress towards authorizing the war before the midterm elections (see January 19, 2002 and October 10, 2002), when, as author Frank Rich will later write, “the pressure on congressmen facing re-election to prove their war-waging machismo would be at its nastiest. Any weak sisters could expect a thrashing much like that Republicans inflicted on Democrats who had failed to vote for the ‘use of force’ resolution sought by the first President Bush after the Persian Gulf War in 1991” (see January 9-13, 1991). A senior administration official says, “In the end it will be difficult for someone to vote against it.” [Rich, 2006, pp. 57-58] In other preparatory moves for the speech, the government raises the National Threat Level from yellow to orange (see September 10, 2002), and announces the death or capture of some 2,700 al-Qaeda operatives since 9/11 (see September 10, 2002). The administration will also attempt to significantly revise its account of events on 9/11 itself (see September 11, 2002).

Entity Tags: Frank Rich, Dan Bartlett, Bob De Servi, Michael Deaver, Scott Sforza, Gary Jenkins, Bush administration (43), George W. Bush

Timeline Tags: Events Leading to Iraq Invasion, Domestic Propaganda, 2004 Elections

A US military vehicle pulls down a statue of Saddam Hussein in front of a small crowd.A US military vehicle pulls down a statue of Saddam Hussein in front of a small crowd. [Source: Fox News] (click image to enlarge)The government of Saddam Hussein collapses as US troops take control of Baghdad. To mark the occasion, a statue of the former dictator in downtown Baghdad’s Firdos Square is pulled down, seemingly by a group of average Iraqi citizens and US soldiers. [Associated Press, 4/9/2003] The celebration is later revealed by the Los Angeles Times to be a psychological operation managed by US forces and not Iraqi citizens. [Los Angeles Times, 7/3/2004] The entire event is a carefully staged photo op. The tightly cropped pictures sent out by the Pentagon, and subsequently broadcast and published around the world, show what appears to be a large crowd of celebrating Iraqis. However, aerial photos show that the square is nearly empty except for a small knot of people gathered in front of the statue. The square itself is surrounded by US tanks. And there is some question as to the authenticity of the celebrating Iraqis. Al-Jazeera producer Samir Khader later says that the Americans “brought with them some people—supposedly Iraqis cheering. These people were not Iraqis. I lived in Iraq, I was born there, I was raised there. I can recognize an Iraqi accent.” [Unger, 2007, pp. 302] Fox News anchors assure viewers that images of the toppling statue are sure to persuade the Arab world to see America as a liberator. Correspondent Simon Marks, reporting from Amman, Jordan, reports that “the Arab street” is angry, and it will take careful diplomacy to convince the majority of Arabs that this is not “an American war of occupation.” In response, Fox anchor David Asman, a former Wall Street Journal editorial writer, says, “There’s a certain ridiculousness to that point of view!” [New Yorker, 5/26/2003]

Entity Tags: Saddam Hussein, David Asman, US Department of Defense, Fox News, Simon Marks

Timeline Tags: Iraq under US Occupation, Domestic Propaganda

While television news anchors and analysts continue to follow the lead of Defense Secretary Donald Rumsfeld in comparing the toppling of the Firdos Square statue to the fall of the Berlin Wall (see April 9, 2003 and April 9, 2003), press reporters and editorial writers begin to express some skepticism. An unphotogenic photo of the statue being covered by an American flag prompts the New York Times’s Alessandra Stanley to note that this was a “powerful reminder that, unlike the Soviet empire, Iraq’s regime did not implode from within.” Noting that an American tank had been required to eventually push the statue over, Stanley adds, “In 1989, East Germans did not need American help to break down their wall.” The Washington Post’s Tom Shales observes that “of all the statues of Saddam Hussein scattered throughout the city, the crowds had conveniently picked one located across from the hotel where most of the media were headquartered. This was either splendid luck or brilliant planning on the part of the [US] military.” [Rich, 2006, pp. 83] Two days later, the Toronto Star will report, “Never mind how that video was tightly framed, showing a chanting crowd, when wider shots would have revealed a very different picture: a very large, mostly empty square surrounded by US tanks.” [Toronto Star, 4/12/2003]

Entity Tags: New York Times, Tom Shales, Toronto Star, Alessandra Stanley, Washington Post, Donald Rumsfeld

Timeline Tags: Iraq under US Occupation, Domestic Propaganda

The Bush administration will later deny that it planned the “Mission Accomplished” banner that was used during Bush’s public relations event aboard the USS Lincoln (see May 1, 2003), and instead blame the banner on the crew of the Lincoln, who supposedly want to celebrate the end of their own uneventful mission. However, aside from the careful, micromanaged stagecraft used in every moment of the presentation, Secretary of Defense Donald Rumsfeld will later tell reporter Bob Woodward that the banner was a Bush administration PR element. According to Rumsfeld, he had the words “mission accomplished” removed from Bush’s speech: “I took ‘mission accomplished’ out,” he will recall. “I was in Baghdad and I was given a draft of that thing and I just died. And I said, it’s too inclusive.… They fixed the speech, but not the sign.” [Unger, 2007, pp. 305] Five years later, the White House will still insist that it had nothing to do with the creation of the banner (see April 30, 2008).

Entity Tags: Donald Rumsfeld, Bush administration (43)

Timeline Tags: Iraq under US Occupation, Domestic Propaganda

Bush on the USS Abraham Lincoln.Bush on the USS Abraham Lincoln. [Source: Associated Press]President Bush, wearing a custom-made flight suit, is ferried in a Navy S-3B Viking jet to the deck of the USS Abraham Lincoln anchored off the coast of San Diego, where he declares the cessation of major combat operations in Iraq. A banner unfurled behind the president reads, “Mission Accomplished.” [CNN, 5/2/2003] Bush begins his speech by saying: “Officers and sailors of the USS Abraham Lincoln, my fellow Americans, major combat operations have ended. In the Battle of Iraq, the United States and our allies have prevailed.” [White House, 5/1/2003; Unger, 2007, pp. 304-305] Bush praises a military victory “carried out with a combination of precision and speed and boldness the enemy did not expect and the world had not seen before.” He celebrates “the images of fallen soldiers” and “the images of celebrating Iraqis” (see April 9, 2003, April 9, 2003, and April 10, 2003), and continues, “[T]he battle of Iraq is one victory in a war on terror that began on September the eleventh, 2001, and still goes on.” The invasion “removed an ally of al-Qaeda,” he asserts. Because of the overthrow of Saddam Hussein, Bush says, “no terrorist network will gain weapons of mass destruction from the Iraqi regime, because the regime is no more.” Bush gives his listeners a dose of belligerence: “With those attacks, the terrorists and their supporters declared war on the United States, and war is what they got.” [White House, 5/1/2003; Rich, 2006, pp. 90]
Perfectly Staged - The presentation itself is a triumph of stage-managed spectacle. The Lincoln, only 39 miles offshore, is held out at sea for an additional 24 hours, forcing the crew to wait another day to see their families after their lengthy sea tour. The carrier shifts position several times to ensure that the television cameras only film expanses of ocean as backdrop for Bush, and not the Southern California skyline. Bush’s handlers decide not to have the president fly in by helicopter—standard procedure for such a visit—but instead opt for a far more dramatic flight in a fighter jet making a high-speed tailhook landing. The jet is renamed “Navy One” and Bush is designated co-pilot. [Unger, 2007, pp. 304-305] The Secret Service balks at allowing Bush to fly in “one of the sexier fighter jets,” but eventually relents enough to allow Bush to “pilot” a four-seat S-3B Viking (specially dubbed “Navy One” and with the legend “George W. Bush, Commander-in-Chief” stenciled on the cockpit). [Rich, 2006, pp. 88-90] The crew wears uniforms color-coordinated with the banner and other props the White House public relations staff have deployed. [Rich, 2006, pp. 88-90] Bush makes a dramatic exit from the fighter jet wearing, not civilian clothes, but a flight suit. As he greets the crew, he shouts in response to a reporter’s question: “Yes, I flew it! Of course I liked it!” The idea that Bush, whose time in fighter planes was strictly limited and 30 years out of date, would have been allowed to fly a state-of-the-art fighter jet without training or certification is absurd on its face, but by and large the press swallows Bush’s claim without question. Three hours later, Bush emerges from below decks, this time wearing a business suit. His entrance is timed to coincide with the California sunset, called by Hollywood cinematographers the “magic hour” for the lovely, glowing low light it bathes upon its subject. The huge “Misson Accomplished” banner, produced by Bush public relations staffers and designed to match other event banners and graphics, stretches high above Bush’s head. (One of the chief producers of the event, former ABC producer Scott Sforza, had boarded the Lincoln days before to ensure that production values were met. Sforza made sure that the banner would be visible to the cameras during Bush’s speech—see Before May 1, 2003.) [Unger, 2007, pp. 304-305]
Iraqi Captives No Longer POWs - US military officials will subsequently say that the event means captives being held in Iraq will no longer be treated as prisoners of war under the third article of the Geneva Conventions, but instead as civilians being held by an occupying power under the fourth article of the Geneva Conventions—which allows long-term detentions for prisoners deemed a threat to governing authorities. [Washington Post, 5/21/2004] White House aides tell reporters that Bush will not officially declare the war “over” because, under the Geneva Conventions, that would require the US to release some 6,000 prisoners of war taken during and after the invasion. [Rich, 2006, pp. 88-90]
'Hubris, Arrogance, and Cowboy Swagger' - Author and public administration professor Alasdair Roberts will later write: “President Bush attempted to clothe himself in the garb of the military with the hope of drawing on the esteem with which it was regarded. He did this figuratively—and also literally when… he landed on the flight deck of the USS Abraham Lincoln.… This was taken as hubris, arrogance, and cowboy swagger. But it is more accurately regarded as a sign of weakness. The heads of other developed democracies do not feel the need to meet the media in military garb. This was evidence of the president’s inability to command authority on his own account.” [Roberts, 2008, pp. 21] Some have a different opinion (see May 1-4, 2003 and May 7, 2003). Immediately after the event, Fox pundit Morton Kondracke says, “This was fantastic theater.” [Rich, 2006, pp. 89]

Entity Tags: US Secret Service, US Department of the Navy, George W. Bush, Geneva Conventions, Morton Kondracke, Scott Sforza, Bush administration (43), Alasdair Roberts

Timeline Tags: Iraq under US Occupation, Domestic Propaganda

Bush wearing his flight suit. The equipment below his belt is a portion of his parachute harness, which is normally removed upon landing.Bush wearing his flight suit. The equipment below his belt is a portion of his parachute harness, which is normally removed upon landing. [Source: Associated Press]Many in the media are still gushing over President Bush’s recent “Mission Accomplished” PR presentation from a week before (see May 1, 2003). One of Bush’s most enthusiastic supporters has been MSNBC host Chris Matthews (see May 1-4, 2003). Matthews and his guest G. Gordon Liddy, the convicted Watergate criminal (see March 23, 1973) and current right-wing radio host, discuss the event. Liddy calls the backlash against the stunt “envy,” and says that Bush’s 2000 Democratic opponent “Al Gore had to go get some woman to tell him how to be a man.” (It is not clear to what Liddy is referring.) Liddy goes on to extol Bush’s manly virtues, noting that the flight suit he wore “makes the best of his manly characteristic. You go run those—run that stuff again of him walking across there with the parachute. He has just won every woman’s vote in the United States of America. You know, all those women who say size doesn’t count—they’re all liars. Check that out. I hope the Democrats keep ratting on him and all of this stuff so that they keep showing that tape.” [Media Matters, 4/27/2006]

Entity Tags: Chris Matthews, George W. Bush, G. Gordon Liddy

Timeline Tags: Iraq under US Occupation, Domestic Propaganda

Arthur Miller.Arthur Miller. [Source: OvationTV.com]Playwright Arthur Miller has written about the level of “acting” in the White House, and given the best marks to Franklin Roosevelt, Ronald Reagan, and Bill Clinton. He is not so impressed with George W. Bush’s performances. “To me it is all puffery,” Miller will write on May 11 in regard to Bush’s “Mission Accomplished” presentation (see May 1, 2003). “He is strutting about like the bad actor he is, but film and theatre are full of bad actors who find a public. The crowning moment of his presentation was his having emerged from an airplane that he did not land, in a pilot’s get-up with the helmet gallantly under one arm, as if he had passed through heavy enemy fire. At long last some commentators caught on to this, but I’m afraid the yahoos may have fallen for it.” [Dean, 2004, pp. 74]

Entity Tags: Franklin Delano Roosevelt, Arthur Miller, William Jefferson (“Bill”) Clinton, George W. Bush, Ronald Reagan

Timeline Tags: Iraq under US Occupation

For a second Memorial Day in a row (see May 20-24, 2002), the National Alert Level is raised to orange following warnings that “al-Qaeda has entered an operational period worldwide.” Authorities say that recent attacks abroad have raised concerns about an impending attack on the US. The Department of Homeland Security issued this fourth orange alert due to what it calls “the heightened vulnerability associated with the Memorial Day holiday.” However, Homeland Security Secretary Tom Ridge says there is no “credible, specific information” about targets or method of attack.” He does state that “weapons of mass destruction, including those containing chemical, biological or radiological agents or materials, cannot be discounted.” [CNN, 5/20/2003] But federal law enforcement sources say the credibility of the threat is doubtful. They also say those transmissions are not the reason why the government has raised the threat level to orange. [News 8 Austin, 5/20/2003] Meanwhile, two weeks after President Bush declared “Mission Accomplished” in Iraq (see May 1, 2003), the administration’s plan to implement Iraqi self-rule is postponed “indefinitely” due to looting and lawlessness (see May 20, 2003). [Rolling Stone, 9/21/2006 pdf file]

Entity Tags: Tom Ridge, US Department of Homeland Security, George W. Bush

Timeline Tags: Complete 911 Timeline

It is reported that 161 US troops have been killed in action in Iraq since the start of the war. The guerrilla attacks on US forces have averaged 12 a day. Forty-seven US soldiers have died from hostile fire since President Bush declared an end to major combat on May 1, 2003 (see May 1, 2003). Fourteen soldiers have been killed in the last eight days. [CBS News, 7/25/2003]

Entity Tags: George W. Bush

Timeline Tags: Iraq under US Occupation

Maj. Gen. Geoffrey Miller files a classified report at the end of his 10-day visit (see August 31, 2003-September 9, 2003) to Iraq, recommending that Iraq’s detention camps be used to collect “actionable intelligence” and that some military police at Abu Ghraib be trained to set “the conditions for the successful interrogation and exploitation of internees/detainees.” “Detention operations must act as an enabler for interrogation… to provide a safe, secure, and humane environment that supports the expeditious collection of intelligence,” he writes. [US Department of the Army, 3/9/2004; Washington Post, 5/16/2004; New Yorker, 5/17/2004; New Yorker, 5/24/2004] He suggests that a detention guard force with Combined Joint Task Force (CJTF) 7 be selected to provide active assistance to the interrogators They should be put under the control of the Joint Interrogation Debriefing Center (JIDC) Commander (later to be Lt. Col. Steven Jordan), he says. [US Department of the Army, 3/9/2004] “We’re going to select the MPs who can do this, and they’re going to work specifically with the interrogation team.” [Signal Newspaper, 7/4/2004] “We are going to send MPs in here who know how to handle interrogation.” [Washington Post, 5/12/2004] He also suggests that the military close Camp Cropper in southern Iraq. Miller’s recommendations are included in a memo that is sent for review to Lt. Gen. William Boykin, the deputy undersecretary of defense for intelligence (see May 1, 2003). [Washington Post, 5/16/2004; New Yorker, 5/24/2004]

Entity Tags: William Boykin, Ricardo S. Sanchez, Geoffrey D. Miller

Timeline Tags: Torture of US Captives

An image from the ABC broadcast ‘The Fallen.’An image from the ABC broadcast ‘The Fallen.’ [Source: ABC / Poynter (.org)]ABC News reporter Ted Koppel, the anchor of the network’s late-night news show Nightline, marks the first anniversary of the end of what President Bush called “major combat operations” (see May 1, 2003) by reading alound the names of the US troops who have died in Iraq, and showing their pictures as he goes through the list. After the 35-minute segment, which Koppel titles “The Fallen,” he explains the rationale behind it. “Our goal tonight was to elevate the fallen above the politics and the daily journalism,” he says. “The reading tonight of those 721 names was neither intended to provoke opposition to the war nor was it meant as an endorsement. Some of you doubt that. You are convinced that I am opposed to the war. I am not, but that’s beside the point. I am opposed to sustaining the illusion that war can be waged by the sacrifice of the few without burdening the rest of us in any way.” [CNN, 5/1/2004]
Heavy Conservative Criticism - Author and media critic Frank Rich will call it “an unbelievably poignant roll call.” Others, mostly conservative pundits and lawmakers, disagree. Neoconservative pundit and editor William Kristol calls Koppel’s tribute a “stupid statement.” Fox News pundit Bill O’Reilly says the show might undermine morale if it tries to “exploit casualties in a time of war,” but fails to mention his own tribute to slain soldier Pat Tillman (see April 23, 2004 and April 29, 2004) the night before. [Rich, 2006, pp. 125] Brent Bozell, president of the conservative Media Research Center, criticizes what he calls the program’s “partisan nature,” and says its only goal is “to turn public opinion against the war.” [Associated Press, 5/1/2004]
Station Owners Order Broadcast Censored - The Sinclair Broadcast Group, a large regional consortium of local television stations whose executives are heavy donors to Republican campaigns, orders its eight ABC affiliates not to air Koppel’s broadcast. In its statement, Sinclair writes: “The action appears to be motivated by a political agenda designed to undermine the efforts of the United States in Iraq.… Mr. Koppel and Nightline are hiding behind this so-called tribute in an effort to highlight only one aspect of the war effort and in doing so to influence public opinion against the military action in Iraq.” The statement goes on to ask why ABC does not read the names of the thousands of Americans killed in the 9/11 attacks. Sinclair spokesman Mark Hyman says the broadcast is irrelevant: “Someone who died 13 months ago—why is that news? Those people did not die last week. It’s not an anniversary of the war, it’s not Memorial Day—so why this day? If this is Memorial Day, then go ahead and do it.” Hyman goes on to say of Koppel, “I think clearly here’s a guy who is opposed to the war and is trying to stir up public opposition to it,” and says that ABC is obviously trying to boost its ratings. Senator John McCain (R-AZ) calls the Sinclair decision “deeply offensive,” writing in a letter to Sinclair Broadcast Group president and CEO David Smith: “Your decision to deny your viewers an opportunity to be reminded of war’s terrible costs, in all their heartbreaking detail, is a gross disservice to the public, and to the men and women of the United States Armed Forces. It is, in short, sir, unpatriotic. I hope it meets with the public opprobrium it most certainly deserves.” Smith replies: “Our decision was based on a desire to stop the misuse of their sacrifice to support an anti-war position with which most, if not all, of these soldiers would not have agreed. While I don’t disagree that Americans need to understand the costs of war and sacrifices of our military volunteers, I firmly believe that responsible journalism requires that a discussion of these costs must necessarily be accompanied by a description of the benefits of military action and the events that precipitated that action.” [Greensboro News and Record, 4/30/2004; CNN, 5/1/2004; Jay Rosen, 5/1/2004; Associated Press, 5/1/2004; Rich, 2006, pp. 125] Jane Bright, who lost her son Sergeant Evan Ashcraft, writes in response: “The Sinclair Broadcast group is trying to undermine the lives of our soldiers killed in Iraq. By censoring Nightline they want to hide the toll the war on Iraq is having on thousands of soldiers and their families, like mine.” [Associated Press, 5/1/2004] Koppel says that any suggestion by Sinclair that he is “unpatriotic” or trying to “undermine the war effort” is “beneath contempt.” [CNN, 5/1/2004]
Media Watchdog Group Alleges Underlying Agenda - Robert McChesney of the media reform group Free Press says that Sinclair has an underlying motive in censoring the Nightline broadcast: “No one thinks for a second this decision has anything to do with journalism. It’s a politics-slash-business decision that Sinclair made because they don’t want to [anger] the White House.” Sinclair, a political supporter of the Bush administration, is trying to curry favor with the White House to bolster chances of gaining changes in station ownership rules, McChesney says. “The stench of corruption here is extraordinary.” [Associated Press, 5/1/2004]
Political Statement? - Koppel says he has no intention of making any sort of “political statement” by airing the segment. “I don’t want it to make a political statement. Quite the contrary,” he says. “My position on this is I truly believe that people will take away from this program the reflection of what they bring to it.… Why, in heaven’s name, should one not be able to look at the faces and hear the names and see the ages of those young people who are not coming back alive and feel somehow ennobled by the fact that they were willing to give up their lives for something that is in the national interest of all of us?” New York University journalism professor Jay Rosen disagrees. “Despite what he said about it,” Rosen writes, “Ted Koppel and Nightline were making a political statement last night by reading the names of ‘the fallen’ in Iraq. And there is nothing wrong with that—although it is risky because many will object.… By refusing to air the show… Sinclair Broadcasting, the country’s largest owner of television stations, was making a political statement right back.… Nothing intrinsically wrong with that, either, although it is risky and many will object.” ABC makes a political statement by choosing to air the segment, not only on the airwaves, but on the Jumbotron in New York City’s Times Square. And ABC affiliates who decide to ignore Sinclair’s order and air the broadcast are making their own political statement. [Al Tompkins, 4/30/2004; Jay Rosen, 5/1/2004]
Undermining Public Support of War? - Many pundits who argue against the Nightline memorium say that to air such a segment would undermine public support for the war, an argument which Rich later answers: “If the country was as firmly in support of this war as Bush loyalists claimed, by what logic would photographs of its selfless soldiers, either of their faces or their flag-draped coffins (see April 18, 2004 and After), undermine public opinion?” [Rich, 2006, pp. 125] Sue Niederer, who lost her son, Second Lieutenant Seth Dvorin, to a roadside bomb, says: “I feel it’s extremely important that the American people put a face and a name to the dead. When you just listen to a number, you don’t think about what may be behind that—that there’s a family, that there’s actually a person who has lost their life.” [CNN, 5/1/2004] Tim Holmes, who lost his son, Specialist Ernest Sutphin, says of Koppel’s broadcast: “That’s something I’d like to see. I feel like people have a right to see something like that—what’s going on over there.” Marine reservist Chief Warrant Officer David Dennis adds: “Let the American people know the Marines who have died, and everyone who has died. The people need to know who it is that is going out there and making the ultimate sacrifice for them.” [Greensboro News and Record, 4/30/2004] “We should be honoring all the men and women who have served,” says Ivan Medina, who lost his twin brother, Irving Medina. “My hat goes off to Nightline.” [Associated Press, 5/1/2004]
Fox News Responds - Fox News reporter and anchor Chris Wallace says his network will “answer” Koppel’s broadcast by airing its own segment: “[W]e here at Fox News Sunday are going to put together our own list, a list of what we’ve accomplished [in Iraq], with the blood, sweat, and yes, lives of our military.” [Jay Rosen, 5/1/2004]

Entity Tags: William Kristol, Fox News, Tim Holmes, Ted Koppel, ABC News, Bill O’Reilly, Brent Bozell, David Smith, Sue Niederer, Evan Ashcraft, Chris Wallace, David Dennis, Sinclair Broadcast Group, Ernest Sutphin, Robert McChesney, Ivan Medina, Irving Medina, George W. Bush, Seth Dvorin, Frank Rich, Jane Bright, Jay Rosen, Free Press, Mark Hyman, John McCain, Media Research Center, Pat Tillman

Timeline Tags: Domestic Propaganda

Army Times logo.Army Times logo. [Source: Army Times / Grantham University]An Army Times editorial says that to tell the “hard bruising truth” of the war in Iraq is to conclude that Defense Secretary Donald Rumsfeld must resign. The editorial observes, “One rosy reassurance after another has been handed down by President Bush, Vice President Cheney and… Rumsfeld: ‘mission accomplished’ (see May 1, 2003 and April 30, 2008), the insurgency is ‘in its last throes” (see Summer 2005), and ‘back off,’ we know what we’re doing (see May 2004), are a few choice examples.” Some retired and active generals and military leaders are now beginning to speak out (see April 13-14, 2006, April 14-16, 2006, April 16, 2006, and October 5, 2006). In August, US CENTCOM commander General John Abizaid predicted the possibility of all-out civil war in Iraq (see August 3, 2006). And in mid-October, the New York Times reported on a confidential CENTCOM briefing that called the situation in Iraq “critical,” and sliding towards “chaos” (see October 18, 2006). The Army Times editorial observes that “despite the best [US] efforts… the problem of molding a viciously sectarian population into anything resembling a force for national unity has become a losing proposition.” Bush has vowed to stick by Rumsfeld for the remainder of his second term. The Army Times calls that decision “a mistake.” It explains: “It is one thing for the majority of Americans to think Rumsfeld has failed. But when the nation’s current military leaders start to break publicly with their defense secretary, then it is clear that he is losing control of the institution he ostensibly leads.… Rumsfeld has lost credibility with the uniformed leadership, with the troops, with Congress and with the public at large. His strategy has failed, and his ability to lead is compromised. And although the blame for our failures in Iraq rests with the secretary, it will be the troops who bear its brunt.… Donald Rumsfeld must go.” [Army Times, 11/6/2006] The Department of Defense responds to an advance copy of the Army Times editorial a day before its official publication. The editorial is “inaccurate and misleading,” and took Abizaid’s words “out of context.” The Pentagon claims that Rumsfeld has always presented what it calls a “balanced” picture of Iraq, and has never engaged in “rosy scenarios” to mislead the public (see April 11, 2003, April 12, 2003, Summer 2005, June 25, 2005, November 1, 2005, February 17, 2006, and April 18, 2006). It goes on to call the editorial little more than a rehash of old criticisms, and chides the writer(s) for “insulting military commanders” and “attack[ing]” Rumsfeld. [US Department of Defense, 11/5/2006] Rumsfeld resigns on the same day as the editorial appears (see November 6-December 18, 2006).

Entity Tags: New York Times, US Department of Defense, Richard (“Dick”) Cheney, US Central Command, Donald Rumsfeld, Army Times, John P. Abizaid, George W. Bush

Timeline Tags: Iraq under US Occupation

Former NBC analyst Kenneth Allard.Former NBC analyst Kenneth Allard. [Source: New York Times]The New York Times receives 8,000 pages of Pentagon e-mail messages, transcripts and records through a lawsuit. It subsequently reports on a systematic and highly orchestrated “psyops” (psychological operations) media campaign waged by the Defense Department against the US citizenry, using the American media to achieve their objectives. At the forefront of this information manipulation campaign is a small cadre of retired military officers known to millions of TV and radio news audience members as “military analysts.” These “independent” analysts appear on thousands of news and opinion broadcasts specifically to generate favorable media coverage of the Bush administration’s wartime performance. The group of officers are familiar faces to those who get their news from television and radio, billed as independent analysts whose long careers enable them to give what New York Times reporter David Barstow calls “authoritative and unfettered judgments about the most pressing issues of the post-Sept. 11 world.” However, the analysts are not nearly as independent as the Pentagon would like for Americans to believe. Barstow writes: “[T]he Bush administration has used its control over access and information in an effort to transform the analysts into a kind of media Trojan horse—an instrument intended to shape terrorism coverage from inside the major TV and radio networks.… These records reveal a symbiotic relationship where the usual dividing lines between government and journalism have been obliterated.”
Administration 'Surrogates' - The documents repeatedly refer to the analysts as “message force multipliers” or “surrogates” who can be counted on to deliver administration “themes and messages” to millions of Americans “in the form of their own opinions.” According to the records, the administration routinely uses the analysts as, in Barstow’s words, “a rapid reaction force to rebut what it viewed as critical news coverage, some of it by the networks’ own Pentagon correspondents.” When news articles revealed that US troops in Iraq were dying because of inadequate body armor (see March 2003 and After), a senior Pentagon official wrote to his colleagues, “I think our analysts—properly armed—can push back in that arena.” In 2005, Ten analysts were flown to Guantanamo to counter charges that prisoners were being treated inhumanely; the analysts quickly and enthusiastically repeated their talking points in a variety of television and radio broadcasts (see June 24-25, 2005).
Ties to Defense Industry - Most of the analysts, Barstow writes, have deep and complex “ties to military contractors vested in the very war policies they are asked to assess on air.” The analysts and the networks almost never reveal these business relationships to their viewers; sometimes even the networks are unaware of just how deep those business connections extend. Between then, the fifty or so analysts “represent more than 150 military contractors either as lobbyists, senior executives, board members or consultants. The companies include defense heavyweights, but also scores of smaller companies, all part of a vast assemblage of contractors scrambling for hundreds of billions in military business generated by the administration’s war on terror. It is a furious competition, one in which inside information and easy access to senior officials are highly prized.” Some of the analysts admit to using their special access to garner marketing, networking, and business opportunities. John Garrett, a retired Marine colonel and Fox News analyst, is also a lobbyist at Patton Boggs who helps firms win Pentagon contracts, including from Iraq. In company promotional materials, Garrett says that as a military analyst he “is privy to weekly access and briefings with the secretary of defense, chairman of the Joint Chiefs of Staff and other high level policy makers in the administration.” One client told investors that Garrett’s access and experience helps him “to know in advance—and in detail—how best to meet the needs” of the Defense Department and other agencies. Garrett calls this an inevitable overlap between his various roles, and says that in general, “That’s good for everybody.”
Exclusive Access to White House, Defense Officials - The analysts have been granted unprecedented levels of access to the White House and the Pentagon, including:
bullet hundreds of private briefings with senior military officials, including many with power over contracting and budget matters;
bullet private tours of Iraq;
bullet access to classified information;
bullet private briefings with senior White House, State Department, and Justice Department officials, including Vice President Dick Cheney, former Attorney General Alberto Gonzales, and National Security Adviser Stephen Hadley.
Conversely, analysts who do not cooperate take a risk. “You’ll lose all access,” says CBS military analyst and defense industry lobbyist Jeffrey McCausland.
Quid Pro Quo - Fox News analyst and retired Army lieutenant colenel Timur Eads, who is vice president of government relations for Blackbird Technologies, a rapidly growing military contractor, later says, “We knew we had extraordinary access.” Eads confirms that he and other analysts often held off on criticizing the administration for fear that “some four-star [general] could call up and say, ‘Kill that contract.’” Eads believes that he and the other analysts were misled about the Iraqi security forces, calling the Pentagon’s briefings about those forces’ readiness a “snow job.” But Eads said nothing about his doubts on television. His explanation: “Human nature.” Several analysts recall their own “quid pro quo” for the Pentagon in the months before the invasion (see Early 2003). And some analysts were far more aboveboard in offering quid pro quos for their media appearances. Retired Army general Robert Scales, Jr, an analyst for Fox News and National Public Radio, and whose consulting company advises several firms on weapons and tactics used in Iraq, asked for high-level Pentagon briefings in 2006. In an e-mail, he told officials: “Recall the stuff I did after my last visit. I will do the same this time.”
Repeating White House Talking Points - In return, the analysts have, almost to a man, echoed administration talking points about Iraq, Afghanistan, and Iran, even when some of them believed the information they were given was false or inflated. Some now acknowledge they did so—and continue to do so—for fear of losing their access, which in turn jeopardizes their business relationships. Some now regret their participation in the propoganda effort, and admit they were used as puppets while pretending to be independent military analysts. Bevelacqua says, “It was them saying, ‘We need to stick our hands up your back and move your mouth for you.’” Former NBC analyst Kenneth Allard, who has taught information warfare at the National Defense University, calls the campaign a sophisticated information operation aimed, not at foreign governments or hostile populaces, but against the American people. “This was a coherent, active policy,” he says (see Late 2006). The Pentagon denies using the military analysts for propaganda purposes, with spokesman Bryan Whitman saying it was “nothing other than an earnest attempt to inform the American people.” It is “a bit incredible” to think retired military officers could be “wound up” and turned into “puppets of the Defense Department,” Whitman says. And other analysts, such as McCausland, say that they never allowed their outside business interests to affect their on-air commentaries. “I’m not here representing the administration,” McCausland says. Some say they used their positions to even criticize the war in Iraq. But according to a close analysis of their performances by a private firm retained by the Pentagon to evaluate the analysts, they performed to the Pentagon’s complete satisfaction (see 2005 and Beyond).
Enthusiastic Cooperation - The analysts are paid between $500 and $1,000 per appearance by the networks, but, according to the transcripts, they often speak as if the networks and the media in general are the enemy. They often speak of themselves as operating behind enemy lines. Some offered the Pentagon advice on how to outmaneuver the networks, or, as one said to then-Defense Secretary Donald Rumsfeld, “the Chris Matthewses and the Wolf Blitzers of the world.” Some alerted Pentagon officials of planned news stories. Some sent copies of their private correspondence with network executives to the Pentagon. Many enthusiastically echoed and even added to administration talking points (see Early 2007). [New York Times, 4/20/2008] Several analysts say that based on a Pentagon briefing, they would then pitch an idea for a segment to a producer or network booker. Sometimes, the analysts claim, they even helped write the questions for the anchors to ask during a segment. [New York Times, 4/21/2008]
Consequences and Repercussions - Some of the analysts are dismayed to learn that they were described as reliable “surrogates” in Pentagon documents, and some deny that their Pentagon briefings were anything but, in the words of retired Army general and CNN analyst David Grange, “upfront information.” Others note that they sometimes disagreed with the administration on the air. Scales claims, “None of us drink the Kool-Aid.” Others deny using their access for business gain. Retired general Carlton Shepperd says that the two are “[n]ot related at all.” But not all of the analysts disagree with the perception that they are little more than water carriers for the Pentagon. Several recall being chewed out by irate defense officials minutes after their broadcasts, and one, retired Marine colonel Wiliam Cowan of Fox News, recalls being fired—by the Pentagon, not by Fox—from his analyst position after issuing a mild criticism of the Pentagon’s war strategies (see August 3-4, 2005). [New York Times, 4/20/2008]

Entity Tags: Thomas G. McInerney, Stephen J. Hadley, Timur Eads, wvc3 Group, William Cowan, Robert Scales, Jr, US Department of Defense, Robert Bevelacqua, Robert Maginnis, Richard (“Dick”) Cheney, CBS News, CNN, Carlton Shepperd, David Barstow, David Grange, Bush administration (43), Bryan Whitman, Fox News, Jeffrey McCausland, Alberto R. Gonzales, New York Times, Donald Rumsfeld, National Public Radio, Kenneth Allard, John Garrett, NBC, Rick Francona

Timeline Tags: US Military, Events Leading to Iraq Invasion, Iraq under US Occupation, Domestic Propaganda

Bush, wearing his flight suit, before giving the ‘Mission Accomplished’ speech.Bush, wearing his flight suit, before giving the ‘Mission Accomplished’ speech. [Source: MSNBC]Reporter Helen Thomas, the grande dame of Washington reporters who is not popular with the Bush administration, asks White House spokesman Dana Perino about the five-year anniversary of President Bush’s declaration of “Mission Accomplished” in Iraq (see April 20, 2008 and Early 2002 and Beyond). Thomas asks, “How does the president intend to commemorate ‘Mission Accomplished’ after five years of death and destruction?” Perino responds with the explanation that the banner was merely to acknowledge the completion of the mission of the aircraft carrier on which the ceremony was conducted. “President Bush is well aware that the banner should have been much more specific and said ‘mission accomplished for these sailors who are on this ship on their mission,’” Perino says. “And we have certainly paid a price for not being more specific on that banner. And I recognize that the media is going to play this up again tomorrow, as they do every single year.” [CBS News, 10/29/2003; White House, 4/30/2008]

Entity Tags: Helen Thomas, Dana Perino, George W. Bush

Timeline Tags: Iraq under US Occupation, Domestic Propaganda

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