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Context of 'Early 2002: Bush Takes Part in Travel Industry Marketing Campaign'

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George W. Bush taking the oath of office.George W. Bush taking the oath of office. [Source: White House/ Wally McNamara]George W. Bush is inaugurated as president, replacing President Bill Clinton. Bush is sworn in after a tumultuous, sharply disputed election that ended with a US Supreme Court decision in his favor (see 9:54 p.m. December 12, 2000). He takes the oath of office on the same Bible his father, George H.W. Bush, used in his own 1989 inauguration; the oath is administered by Chief Justice William Rehnquist. In his brief inaugural address, delivered outside the US Capitol, Bush asks Americans to “a commitment to principle with a concern for civility.… Civility is not a tactic or a sentiment. It is the determined choice of trust over cynicism, of community over chaos.” In words apparently chosen to reflect on the criticisms surrounding former President Clinton and his notorious affair with White House intern Monica Lewinsky, Bush says, “I will live and lead by these principles—to advance my convictions with civility, to pursue the public interest with courage, to speak for greater justice and compassion, to call for responsibility, and try to live it as well.” He continues addressing the American people, saying: “I ask you to be citizens. Citizens, not spectators. Citizens, not subjects. Responsible citizens, building communities of service and a nation of character.” At a post-ceremonial luncheon, Bush issues a series of executive orders, some designed to block or roll back several Clinton-era regulations. He also acknowledges that because of the election turmoil, many Americans believe “we can’t get anything done… nothing will happen, except for finger-pointing and name-calling and bitterness.” He then says: “I’m here to tell the country that things will get done. Republicans and Democrats will come together to do what’s right for America.” [New York Times, 1/21/2001]
Thousands of Protesters - Thousands of protesters line the streets during Bush’s ceremonial drive to the Capitol, a fact not heavily reported by many press outlets. Salon reports, “Not since Richard Nixon paraded down Pennsylvania Avenue in 1973 has a presidential inauguration drawn so many protesters—and last time, people were out to protest the Vietnam War.” Though Capitol Police refuse to estimate the size of the crowd lining the street, Salon reports that “many thousands of protesters were in evidence.” Liz Butler of the Justice Action Movement, the umbrella organization that helped coordinate the protests, says: “The level of people on the streets shows that people are really upset about lack of democratic process. They took it to the streets. We saw tens of thousands. We saw far more protesting Bush than supporting him.” Some of the people on the streets are Bush supporters, but many more are not, and carry signs such as “Bush Cheated,” “Hail to the Thief,” “Bush—Racism,” “Bushwhacked by the Supremes,” and others. The crowd, though outspoken in its protests and unrestrained in its heckling of Bush and Vice President Dick Cheney, is generally peaceful, and no serious violence is reported, though a few minor altercations do take place, and large contingents of police in riot gear—including personnel from every police department in the District of Columbia as well as the Bureau of Alcohol, Tobacco and Firearms and from departments in Maryland and Virginia—are on hand. At least one protester throws an egg at the limousine transporting Bush, Cheney, and their families to the inaugural ceremonies; perhaps in response to the protests, Bush breaks with tradition laid down by earlier presidents and does not walk any large portion of the parade route. Nine people are arrested for disorderly conduct, most for allegedly throwing bottles and other debris. Bulter says: “Of course, we’re ashamed that Bush has decided to be a ‘uniter’ by uniting people against him. They all chose to come out in the freezing rain—even the weather couldn’t stop these people.” Protester Mary Anne Cummings tells a reporter: “I think it’s important to remind the incoming administration the country does not want a right-wing mandate. They did not vote for a right-wing mandate.” [Salon, 1/20/2001; CNN, 1/20/2001; New York Times, 1/21/2001] Thousands of protesters march in San Francisco, Los Angeles, and other cities as well. [CNN, 1/20/2001]

TIA logo.TIA logo. [Source: Conventions (.net)]At a rally at Chicago’s O’Hare Airport, surrounded by politicians and airline executives, President Bush exhorts the American public to begin flying again. The open, and unprecedented, endorsement of commercial airlines and tourist resorts by a sitting president is part of a “pro-consumption publicity blitz” launched by the White House in conjunction with the travel industry. “[O]ne of the great goals of this nation’s war [against terrorism] is to restore public confidence in the airline industry,” Bush says. “It’s to tell the traveling public: Get on board. Do your business around the country. Fly and enjoy America’s great destination spots. Get down to Disney World in Florida. Take your families and enjoy life, the way we want it to be enjoyed.” Bush’s remarks are part of a coordinated advertising campaign by the Travel Industry Association of America (TIA), which hinges on a series of “public service” television ads by Bush himself (see Early 2002). [White House, 9/27/2001; Roberts, 2008, pp. 90]

Entity Tags: George W. Bush, Travel Industry Association of America, Bush administration (43)

Timeline Tags: Global Economic Crises

At a rally in New York City, President Bush is asked whether the federal government will ask the average American to do anything else besides spend money to help battle terrorism and assist the country in recovering from the 9/11 attacks. Bush replies: “Well, I think the average American must not be afraid to travel. We opened Reagan Airport yesterday for a reason—we think it’s safe, and that people ought to feel comfortable about traveling around our country. They ought to take their kids on vacations. They ought to go to ball games.… But people ought to—listen, we ought to be aware in America—we are aware; how can you not be aware that we’ve entered into a new era. The imagery is vivid in people’s minds. But nevertheless, Americans must know that their government is doing everything we can to track down every rumor, every hint, every possible evildoer. And, therefore, Americans ought to go about their business. And they are beginning to do so. The load factors were up on the airlines, which means more people will be going to hotels and restaurants.” [White House, 10/3/2001; Roberts, 2008, pp. 91] Not only has Bush been exhorting Americans to spend their money on airline tickets and amusement parks (see September 27, 2001), he will take part in a marketing campaign designed to boost the travel industry (see Early 2002). New York Mayor Rudolph Giuliani adds his voice to Bush’s, asking the rhetorical question, “What can you do to help in this crisis?” and answering, “Spend, spend, spend.” Time magazine columnist Margaret Carlson writes that while consumer spending is indeed essential to the country’s economic recovery, it “strike[s] a sour note” for Bush, Giuliani, and other leaders to tell Americans that they can best help their country by spending money on themselves. “In the aftermath of one awful moment, we’ve finally come to understand what our parents meant by a cause larger than ourselves,” she writes. “We’re hungry for a way to help the war effort, honor the dead, and help the survivors. We’re not shunning the perfect marbled steak at Morton’s for want of a tax break but because it feels wrong with planes being shot at in Afghanistan. The fact is there’s going to be no grand mobilization for which we can sacrifice. It’s not our parents’ war, with its visible monsters, quantifiable victories, and necessary sacrifices. The Greatest Generation got to save old tires, dig a Victory Garden, and forgo sugar. The Richest Generation is being asked to shop.” [Time, 10/15/2001]

Entity Tags: Rudolph (“Rudy”) Giuliani, George W. Bush, Margaret Carlson

Timeline Tags: Global Economic Crises

The Travel Industry Association of America (TIA) coordinates its effort with the Bush administration to sell America’s airlines and hotel chains to consumers after the 9/11 attacks (see September 27, 2001). According to the TIA, “Travel was also linked to patriotic duty with expressions, such as ‘A return to travel is normal. Restoring travel is restoring our country’s economy.’” President Bush, apparently unaware that sitting presidents do not normally appear in industry ad campaigns, appears in “public service” ads created by TIA. The ads are part of a $20 million advertising campaign steered by, among others, J. W. “Bill” Marriott of Marriott International, one of the world’s largest hotel chains. Marriott personally solicited Bush’s participation in the television advertisements, which run throughout the US and in a number of foreign countries for four weeks. According to TIA polls, the Bush ad campaign reaches 70 percent of Americans, and most understand it as an appeal to travel and spend money. In 2008, author and public policy professor Alasdair Reynolds will write, “Many Americans appreciated that there was something strangely out of kilter about the president’s prominent role in boosting consumption in a moment of crisis.” [Association of Travel Marketing Executives, 2002; Roberts, 2008, pp. 90]

Entity Tags: Marriott International, Alasdair Roberts, Bush administration (43), Travel Industry Association of America, George W. Bush, J. W. (“Bill”) Marriott

Timeline Tags: Complete 911 Timeline, Global Economic Crises

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