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September 10, 2001: WTC Leaseholder’s Publicist Cancels 9/11 Appointment at Trade Center

Howard Rubinstein.Howard Rubinstein. [Source: Rubenstein Public Relations]Howard Rubenstein cancels a meeting he had scheduled at the World Trade Center for the morning of September 11. Rubenstein, a famous public relations man for powerful New Yorkers, has represented Larry Silverstein, the World Trade Center leaseholder (see July 24, 2001), for many years. [Daily Deal, 6/7/2004] He will later recount how a staff meeting at his own firm requires him to cancel a meeting he has scheduled for the morning of 9/11 with John O’Neill, who was recently appointed as director of security at the World Trade Center (see August 23, 2001): “The Monday before the Tuesday, I get a call from John O’Neill.… He said, ‘Why don’t you come down on 9/11, come to a breakfast meeting at 8:00, where we’ll talk about what we’re doing to prevent terror attacks?’ So I said, ‘Okay.’ And he said, ‘Bring your staff, two people.’ I said that’s fine, because we were then representing the World Trade Center. Then I thought about it on Monday, and I called him, I said, ‘I have a staff meeting on Tuesday, do you mind if I don’t go?’ He said, ‘No, send somebody.’ I said, ‘But that somebody is also at my staff meeting.’ He said come at 9:00 instead of 8:00.” Rubenstein’s cancellation of this meeting appears to save his life. He will recall that, the morning of 9/11: “I’m sitting in my staff meeting, and my secretary runs in and said the World Trade Center just got hit, and you were supposed to be there. Everyone at that breakfast meeting died, including John O’Neill.” [PBS, 7/15/2004] After the attacks, Rubenstein and his firm, Rubenstein Associates, will play a leading role in publicizing Larry Silverstein’s legal claims against several insurance companies (see September 12, 2001). [PR Week, 2/10/2003]

Entity Tags: John O’Neill, Howard Rubenstein

Timeline Tags: Complete 911 Timeline, 9/11 Timeline

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