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Context of 'Shortly after September 11, 2001: Pentagon Forms Secret Office to Influence Foreign Governments and Media Organizations'

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Newly hired Defense Department public relations chief Victoria Clarke (see May 2001) begins a series of regular meetings with a number of Washington’s top private PR specialists and lobbyists. The group is tasked with developing a marketing plan for the upcoming war in Iraq. It is remarkably successful in securing press cooperation to spread its message (see August 13, 2003 and After May 31, 2001).
Bipartisan Makeup - Reporter Jeffrey St. Clair will later write, “The group was filled with heavy-hitters and was strikingly bipartisan in composition.” The group, later informally dubbed “the Rumsfeld Group,” is made up of, among others, PR executives John Rendon and Sheila Tate, Republican political consultant Rich Galen, and Democratic operative Tommy Boggs (brother of NPR’s Cokie Roberts and a PR consultant for the Saudi royal family; St. Clair believes Boggs may have had a hand in the decision to redact 20+ pages concerning the Saudis from Congress’s report on the intelligence failures leading to the 9/11 attacks—see April 2003 and August 1-3, 2003). The direct involvement, if any, of Defense Secretary Donald Rumsfeld is unclear.
Rendon's Involvement - John Rendon, the head of the Rendon Group, is a noteworthy veteran of the 1990-91 PR efforts to market the Gulf War (see August 11, 1990), has worked for both Democratic and Republican politicians and lobbying groups, and was instrumental in creating Ahmed Chalabi’s Iraqi National Congress (see May 1991). Rendon, already under contract with the Pentagon to help market the US bombing of Afghanistan, is one of the key players in marketing the upcoming Iraq invasion. Though Rendon refuses to discuss his work for the Pentagon, St. Clair believes he will be partially or completely responsible for some of the invasion’s signature events, including the toppling of the statue of Hussein in Firdos Square by US troops and Chalabi associates (see April 9, 2003), and video-friendly Iraqi crowds waving American flags as US Army vehicles roll by. Rendon explains his role like this: “I am not a national security strategist or a military tactician. I am a politician, and a person who uses communication to meet public policy or corporate policy objectives. In fact, I am an information warrior and a perception manager.” The Pentagon defines “perception management” as “actions to convey and/or deny selected information and indicators to foreign audiences to influence their emotions, motives, and objective reasoning.” St. Clair adds, “In other words, lying about the intentions of the US government.” One of the biggest instances of Pentagon “perception management” is the Office of Strategic Influence (see Shortly after September 11, 2001), also developed by Rendon. [CounterPunch, 8/13/2003]

Entity Tags: Tommy Boggs, Iraqi National Congress, Donald Rumsfeld, Bush administration (43), “The Rumsfeld Group”, Jeffrey St. Clair, Sheila Tate, John Rendon, US Department of Defense, Rich Galen, Victoria (“Torie”) Clarke, Office of Strategic Influence

Timeline Tags: Events Leading to Iraq Invasion

The Pentagon creates a secret office to coordinate military information operations aimed at improving the United States’ image abroad. The office, named the Office of Strategic Influence, or OSI, is headed by Brigadier General Simon P. Wordon [New York Times, 2/19/2002] , an astrophysicist with experience in space operations and missile defense. [Washington Post, 2/20/2002] His assistant is Thomas A. Timmes. [New York Times, 2/19/2002] Worden reports to Undersecretary of Defense Douglas Feith. [Rich, 2006, pp. 32] OSI is a small, but well-funded operation and there are reportedly plans to provide it with an annual budget of as much as $100 million. [New York Times, 2/19/2002; London Times, 2/20/2002; New York Times, 2/27/2002] Many of OSI’s functions are contracted to private public relations firms such as the Rendon Group, whose client list includes the CIA, the Kuwaiti royal family, and the Iraqi National Congress. [Rich, 2006, pp. 32] Soon after the office is formed, a proposal is floated to produce and disseminate disinformation. The New York Times will report: “[T]he new office has begun circulating classified proposals calling for aggressive campaigns that use not only the foreign media and the Internet, but also covert operations.… One of the office’s proposals calls for planting news items with foreign media organizations through outside concerns that might not have obvious ties to the Pentagon.… General Worden envisions a broad mission ranging from ‘black’ campaigns that use disinformation and other covert activities to ‘white’ public affairs that rely on truthful news releases.… ‘It goes from the blackest of black programs to the whitest of white,’ a senior Pentagon official said.… Another proposal involves sending journalists, civic leaders and foreign leaders e-mail messages that promote American views or attack unfriendly governments.” [New York Times, 2/19/2002] When OSI’s classified proposals are leaked to the press (see February 19, 2002), White House officials say they are “furious” that the use of disinformation is being considered and then a few days later announce that the office has been shut down (see February 26, 2002). [Washington Post, 2/25/2002]

Entity Tags: Office of Strategic Influence, Douglas Feith, Rendon Group, US Department of Defense, Thomas A. Timmes, Simon P. Wordon

Timeline Tags: Events Leading to Iraq Invasion, Domestic Propaganda

Secretary of Defense Donald Rumsfeld announces the closure of the Office of Strategic Influence (see Shortly after September 11, 2001), after news of the Pentagon propaganda initiative causes a public stir (see February 19, 2002). “The office has clearly been so damaged that it is pretty clear to me that it could not function effectively,” he tells reporters. “So it is being closed down.” Asked if he instructed Rumsfeld to close the office, President Bush says: “I didn’t even need to tell him this. He knows how I feel about this.” [New York Times, 2/27/2002] Nine months later, Rumsfeld says that after the OSI was closed, “I went down that next day and said fine, if you want to savage this thing fine I’ll give you the corpse. There’s the name. You can have the name, but I’m gonna keep doing every single thing that needs to be done and I have.” [US Department of Defense, 11/18/2002] Much of its operations are apparently shifted to another unit called the Information Operations Task Force. Some operations are farmed out to the Rendon Group, a private public relations firm with extensive experience marketing wars and foreign policy for Republican administrations (see May 1991 and Late May 2001). [Rolling Stone, 11/17/2005; Rich, 2006, pp. 189]

Entity Tags: John Rendon, Office of Strategic Influence, Rendon Group, Donald Rumsfeld, Information Operations Task Force, James R. Wilkinson

Timeline Tags: Events Leading to Iraq Invasion, Domestic Propaganda

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