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Profile: Daily Californian

Daily Californian was a participant or observer in the following events:

The Daily Californian, the newspaper for the University of California at Berkeley, runs a full-page ad from conservative pundit David Horowitz calling the idea of “reparations” for the African-American descendants of slaves “racist.” Horowitz, a UC-Berkeley graduate, had attempted to persuade a number of college newspapers to run the ad on February 28, the last day of Black History Month. The ad, entitled “Ten Reasons Why Reparations for Slavery is a Bad Idea—and Racist, Too,” says that reparations to African-Americans “have already been paid,” and asks, “What about the debt blacks owe to America?” The ad claims that blacks are themselves responsible for slavery and should accept this “fact.” The day after publishing the ad, the Daily Californian, responding to a harsh public outcry, apologizes for running the advertisement and writes that it allowed itself to “become an inadvertent vehicle for bigotry.” The UC-Davis newspaper also runs the ad, and also issues an apology. Many other California and Ivy League universities also receive the ad, but refuse to run it. (Daily Californian 3/2/2001; Media Matters 12/1/2004) Robert Chrisman, editor in chief of the journal Black Scholar, and Ernest Allen Jr., a professor of African-American studies at the University of Massachusetts-Amherst, respond to Horowitz’s ad in an essay published by the university’s African-American Studies department. They write in part: “While Horowitz’s article pretends to address the issues of reparations, it is not about reparations at all. It is, rather, a well-heeled, coordinated attack on black Americans, which is calculated to elicit division and strife.… As one examines the text of Horowitz’s article, it becomes apparent that it is not a reasoned essay addressed to the topic of reparations: it is, rather, a racist polemic against African-Americans and Africans that is neither responsible nor informed, relying heavily upon sophistry and a Hitlerian ‘Big Lie’ technique.” (Chrisman and Allen 3/1/2001) Horowitz publishes the ad on his Web publication Front Page Magazine, but will later delete it. It will be chronicled in a 2004 article by progressive media watchdog organization Media Matters. (Media Matters 12/1/2004)


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