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Profile: Elizabeth Varga
Elizabeth Varga was a participant or observer in the following events:
ABC News and Fox News are the only major news networks to broadcast a “hard news” report on the day’s exchange between Democratic presidential candidate John Kerry and voter Cedric Brown (see March 15, 2004 and After).
CBS: Advantage Bush - CBS gives a brief synopsis of the exchange; neither NBC nor CNN devote much air time to the story. CBS anchor Dan Rather sums up the exchange by providing a brief overview of the controversy surrounding Kerry’s supposed claim of unnamed “foreign leaders” supporting his bid for the presidency (see March 8, 2004 and After and March 15, 2004) and the Bush campaign’s implication that Kerry is lying; the Kerry campaign’s response; and White House spokesman Scott McClellan’s insistence that Kerry either “name names” or admit to “making it up.” In 2008, authors Kathleen Hall Jamieson and Joseph N. Cappella will write, “By sandwiching the Kerry perspective between an opening and closing statement focused on the Bush perspective, the CBS piece creates a net advantage for the Republicans.”
ABC: Advantage Kerry - The ABC report, by reporter Linda Douglass, goes further in asking about the Bush campaign’s motives in attacking Kerry, and asks if the Bush campaign is not trying to deflect attention from reports about Bush administration misrepresentations about the true costs of its Medicare plan (see June 2003). ABC anchor Elizabeth Varga opens by noting the Bush campaign’s “extraordinary” attack on Kerry’s “credibility,” leading into Douglass’s report, which summarizes the “foreign leaders” controversy, reports the Kerry-Brown exchange, observes that the Kerry campaign is “sidestep[ping]” the accusations that he is lying about the foreign leaders claim, and notes that Kerry accuses the Bush campaign of trying to divert attention from the Medicare controversy. Douglass concludes, “Seven months before the election, the campaign seems to be all about credibility.”
Fox News: Heavy Attack against Kerry - Fox News anchor Brit Hume begins his report by saying, “John Kerry still won’t say who those foreign leaders were, whom he claims are back—who he claims are backing him for president.” The Fox report, by Carl Cameron, begins by claiming Kerry is being “[b]attered for refusing to name foreign leaders that he claims want President Bush defeated,” says Kerry is trying to “get back on offense” by attacking the Bush administration’s failure to fully fund firefighters (an attack “few Americans believe,” Cameron asserts), and notes that Bush defenders accuse Kerry of “voting against the troops” by opposing the $87 billion to stabilize and complete the post-Saddam Iraq occupation. Cameron then quotes unnamed Republicans as calling Kerry an “international man of mystery,” a disparaging comparison to the Austin Powers movie satire, “for his various un-backed-up charges” about the foreign leaders’ support. Cameron ends the report by playing a snippet from the Kerry-Brown exchange where Kerry demanded Brown identify himself as a “registered Republican” (he does not air Brown’s response where he admits to being a Bush supporter) and with the White House’s assertion that “Kerry is making it up to attack the president.” Fox twice has Brown appear as a guest on its news broadcasts. In one, Brown says Kerry “didn’t appear to be honest” during their conversation, says, “I think Senator Kerry betrayed our country,” and calls for a congressional investigation into Kerry’s supposed claim of having “secret” deals for foreign leaders’ backing.
Television Coverage Analysis - Authors Jamieson and Cappella will write: “The strategic frames of Fox and ABC differ. On Fox, Kerry is cast as ‘battered’ and on the strategic defensive (‘Kerry tried to get back on offense and tried to turn the tables on his inquisitors,’) [emphasis added by authors]. By contrasts, ABC situates Kerry as a contender who is ‘determined not to give ground on the war over who is more truthful.’ On Fox, Kerry’s attack is portrayed as an attempt to ‘get back on offense,’ whereas the Bush response is portrayed as motivated by outrage.” Fox “focuses on Kerry’s credibility, while ABC centers on charges and countercharges about the relative truthfulness of Bush and Kerry.” Douglass attributes claims of truth or falsity to the respective campaigns, but Cameron makes blanket assertions—unattributed value judgments—about Kerry’s supposed dishonesty.
Print Media - The print media shows much of the same dichotomy in covering the Kerry-Brown exchange as do ABC and Fox. The Washington Post gives Brown a chance to again accuse Kerry of lying, but calls him “a heckler… who interrupted Kerry’s comments on health care, education and the economy to raise questions about the assertion of foreign endorsements.” The Los Angeles Times describes Brown as “abruptly” shouting over Kerry, and, when the audience tries to shout Brown down, shows Kerry asking the audience to allow Brown to speak. In these and other accounts, Jamieson and Cappella will note, “Kerry’s questioning of the questioner is set in the context of Brown’s interruption, inflammatory charges… and verbal attacks on Kerry.” On the other hand, the Wall Street Journal’s editorial page joins Fox News in ignoring Brown’s initial interruption and verbal assault on Kerry (see March 15, 2004), and instead focuses on what the Journal’s James Taranto calls “Kerry’s thuggish interrogation of the voter.” Taranto also directs his readers to coverage by Fox News and Limbaugh, who himself accuses Kerry of “browbeating” Brown.
Media Strategies to Denigrate Kerry - Jamieson and Cappella will write, “Specifically taken together, [Rush] Limbaugh, [Sean] Hannity, and the Wall Street Journal’s opinion pages marshaled four strategies to marginalize Kerry and undercut his perceived acceptability as a candidate for president: extreme hypotheticals [i.e. Kerry’s supposed ‘secret meeting’ with North Korea’s Kim Jong-il—see March 17, 2004 ], ridicule, challenges to character, and association with strong negative emotion.” Fox News and the Wall Street Journal’s editorial page, for example, characterize Kerry’s response to Brown as “yelling” and “thuggish,” while other media outlets report Kerry’s response as generally restrained and civil, and Brown as the one shouting and angry. [Boston Globe, 3/15/2004; Los Angeles Times, 3/15/2004; Jamieson and Cappella, 2008, pp. 5-17]
Entity Tags: Elizabeth Varga, Cedric Brown, CBS News, Brit Hume, ABC News, Washington Post, Wall Street Journal, Los Angeles Times, Carl Cameron, Joseph N. Cappella, John Kerry, Kathleen Hall Jamieson, Linda Douglass, James Taranto, Scott McClellan, Fox News
Timeline Tags: Domestic Propaganda, 2004 Elections
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