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Profile: Jules M. Boykoff
Jules M. Boykoff was a participant or observer in the following events:
A study surveying media coverage of global warming finds that, on average, news organizations give “roughly equal attention” to opposing views on the causes of climate change. In its effort to be fair and balanced, the media, in many cases, has treated the opinion of a handful of industry-paid scientists and free marketeers as being equal in value to the consensus view of hundreds of the world’s top climate scientists. According to the authors, this has created the false impression that there is no prevailing scientific consensus on the causal factors of global warming. The authors—Maxwell T. Boykoff, a UCSC doctoral candidate in environmental studies and his brother, Jules M. Boykoff, a visiting assistant professor of politics at Whitman College—surveyed 636 stories published by the New York Times, the Washington Post, the Los Angeles Times, and the Wall Street Journal between 1988 and 2002. They found that 53 percent of these articles “gave roughly equal attention to the views that humans contribute to global warming and that climate change is exclusively the result of natural fluctuations.” The results of this study contrast starkly with those of another study which had surveyed 928 articles in peer-reviewed science journals. In that study, the percentage of articles expressing uncertainty about the cause of global warming was zero percent (see December 3, 2004-May 2005). The authors say this difference—between how the causes of global warming is described by the media and between how it is understood by the scientists—represents “a disconnect between scientific findings and public understanding.” “By giving equal time to opposing views, these newspapers significantly downplayed scientific understanding of the role humans play in global warming,” says Maxwell Boykoff. “We respect the need to represent multiple viewpoints, but when generally agreed-upon scientific findings are presented side-by-side with the viewpoints of a handful of skeptics, readers are poorly served. In this case, it contributed to public confusion and opened the door to political maneuvering.” The authors suggest that “disinformation” campaigns funded by the fossil fuel industry (see April 1998) are to blame for the media’s inaccurate coverage. [Boykoff and Boykoff, 2004; Currents (UC Santa Cruz), 9/6/2004; Extra!, 11/2004]
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