Profile: Leslie Moonves
Leslie Moonves was a participant or observer in the following events:
The New York Times reports on the frenzy among news outlets to secure interviews with Army Private Jessica Lynch, currently recuperating from wounds suffered when her Humvee overturned and her unit was attacked by Iraqi forces (see April 1, 2003 and May 4, 2003). Such attempts at wooing a subject are called “the get.” NBC’s Katie Couric, the co-host of its flagship morning broadcast Today, sent Lynch a bundle of patriotic books. Diane Sawyer of ABC News sent Lynch a locket. CBS News sent her a letter promising a two-hour documentary, an offer from MTV for a possible news special, a music-video program or a concert in her honor with “a current star act such as Ashanti” in her hometown, and a potential book deal with Simon & Schuster. (CBS News president Leslie Moonves will later call that letter a mistake.) In May, CBS News correspondent Jane Clayson sent Lynch a birthday greeting noting that they shared the same astrological sign. [New York Times, 6/16/2003; Entertainment Weekly, 8/7/2003; Baltimore Sun, 11/11/2003] Sawyer and ABC will eventually win out for Lynch’s first media interview (see November 11, 2003).
Publicity photo from ‘The Reagans’ miniseries, with James Brolin and Judy Davis as Ronald and Nancy Reagan. [Source: Time]Conservative pundits react with outrage over reports that CBS will air a documentary miniseries about former President Ronald Reagan and his family, titled The Reagans, that contains controversial, and sometimes unsourced, material some feel is unflattering to Reagan and his family. Rush Limbaugh, Sean Hannity, the Wall Street Journal op-ed page, and many commentators on Fox News object so strongly that CBS eventually alters the content of the movie and shunts it out of its lineup entirely (it will instead air on CBS’s cable provider Showtime). The movie was produced by people who “hate Reagan,” Limbaugh charges. Hannity poses the rhetorical question: “Does the whole episode expose the Reagan-hating, liberal-leaning tendencies of the mainstream press?… CBS has a history of Reagan-bashing.” The Journal observes: “[W]hat caused this particular network wall to come tumbling down was largely the new media: [the] Drudge [Report], cable, talk radio, and so on. Not only did the new media disseminate information about the script to CBS viewers, it also provided the viewers, via the immediacy of e-mail, the means to ensure that [CBS chairman Leslie] Moonves would feel their pain.” [Jamieson and Cappella, 2008, pp. 72-73] Conservative pundit Pat Buchanan predicted, “Advertisers will bail on CBS’ anti-Reagan movie,” in the days before CBS’s decision. Conservative MSNBC pundit and columnist Robert Novak said of the miniseries: “CBS is serving up a new version of the Ronald Reagan story, just before Thanksgiving. That’s appropriate. With all the Hollywood liberals involved, it could be a real turkey.” And the conservative watchdog organization Media Research Center (MRC) launched a boycott targeting CBS’s potential advertisers. It decided to take action, calling on 100 major companies to review the script and consider avoiding buying ad time on the miniseries. MRC founder Brent Bozell wrote, “‘The Reagans’ appears to be a blatantly unfair assault on the legacy of one of America’s greatest leaders.” In an interview, Bozell said: “Reagan is being portrayed as a hateful, half-nut homophobe. It’s not that the historical record is being distorted. It’s that the makers of the movie are deliberately defaming him and lying about him.” None of the pundits and critics have seen any more than a brief clip CBS provided for publicity purposes.
Fictionalized Conversation - One portion of the miniseries, concerning Reagan’s position on AIDS victims, features at least some fiction. Reagan is portrayed as “uncaring and judgmental” towards AIDS patients, says a CBS News article, and in the script, Reagan turns down his wife Nancy’s plea to help them, saying, “They that live in sin shall die in sin.” Lead author Elizabeth Egloff admitted that she has no documentation of Reagan ever saying such. However, Egloff said, “we know he ducked the issue over and over again, and we know she was the one who got him to deal with that.” Reagan insiders deny Egloff’s characterization. Reportedly Nancy Reagan is angry about the miniseries.
Re-Editing for 'Fair'ness - Moonves recently told a CNBC interviewer: “Nobody’s seen the film. So any criticism now, in the middle of October for a film that isn’t finished, is rather odd, we think.” He admitted that the film was being re-edited “to present a fair picture of the Reagans.… There are things we like about the movie, there are things we don’t like about the movie, there are things we think go too far.” [CBS News, 10/29/2003]
Son Speaks Out - Conservative pundit Michael Reagan, the former president’s son, celebrates the decision, calling the documentary a “smear job on my dad” and writing that to most “Hollywood liberals,” apparently including the filmmakers, “[c]onservatives, in their twisted minds, are sworn enemies of progress and everything else that’s good and decent in Hollywood’s view, you know, good things like abortion and gay Boy Scout scoutmasters and Communist dictators such as their hero Fidel Castro.… [T]he elitist liberals at CBS fall right in line with this leftist garbage, and, as they did in this instance, allowed Hollywood the liberty of creating an attack vehicle against my dad and my family and then claiming it was an historical documentary that portrays the Reagans as they really are.” Like many other conservatives, Reagan seems particularly displeased that James Brolin, the husband of liberal Hollywood star Barbra Streisand, plays his father. [MSNBC, 11/5/2009]
Entity Tags: Fox News, Showtime, Elizabeth Egloff, Brent Bozell, Barbra Streisand, Sean Hannity, Rush Limbaugh, Wall Street Journal, Robert Novak, Media Research Center, Leslie Moonves, James Brolin, CBS, Ronald Reagan, Nancy Reagan, Patrick Buchanan, Michael Reagan
Timeline Tags: Domestic Propaganda
Don Imus. [Source: New York Post]CBS fires radio host Don Imus over Imus’s racially inflammatory characterization of the Rutgers women’s basketball team as a group of “nappy-headed hos” (whores). On April 4, 2007, Imus called the Rutgers team, which has eight African-American and two white players, “nappy-headed hos” immediately after the show’s executive producer, Bernard McGuirk, called the team “hard-core hos.” McGuirk also said the NCAA championship game between Rutgers and Tennessee was a “Spike Lee thing” between “the Jigaboos [and] the Wannabees,” referencing the 1988 Lee film School Daze, which depicted a rivalry on an all-black college campus between the darker-skinned “Jigaboos” and the lighter-skinned “Wannabees.” CBS president Leslie Moonves says in a statement, “There has been much discussion of the effect language like this has on our young people, particularly young women of color trying to make their way in this society.” Civil rights and women’s rights groups around the country have called on CBS to fire Imus from its radio programming for almost two years. Marc Morial of the National Urban League recently said, “It’s important that we stand with the women of Rutgers who are deeply hurt by the highly insensitive comments of Don Imus.” Imus is a prominent, conservative-libertarian radio host who was recently named one of the 25 Most Influential People in America, and is a member of the National Broadcaster Hall of Fame. Last week, MSNBC dropped its simulcast of Imus’s program after Imus insulted the Rutgers athletes. Civil rights activist Jesse Jackson, who along with the Reverend Al Sharpton met with Moonves over the controversy, says Imus’s firing is “a victory for public decency. No one should use the public airwaves to transmit racial or sexual degradation.” Sharpton adds: “He says he wants to be forgiven. I hope he continues in that process. But we cannot afford a precedent established that the airways can commercialize and mainstream sexism and racism.… It’s not about taking Imus down. It’s about lifting decency up.” Imus has apologized for his words and called his comments “really stupid.” Imus asked for the opportunity to apologize to the Rutgers athletes in person; though the meeting took place on April 12 with the blessing of coach C. Vivien Stringer, it was not enough to save Imus’s position. [Media Matters, 4/4/2007; New York Daily News, 4/13/2007; CBS News, 2/11/2009]
Receive weekly email updates summarizing what contributors have added to the History Commons database
Developing and maintaining this site is very labor intensive. If you find it useful, please give us a hand and donate what you can.
If you would like to help us with this effort, please contact us. We need help with programming (Java, JDO, mysql, and xml), design, networking, and publicity. If you want to contribute information to this site, click the register link at the top of the page, and start contributing.