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Profile: Medialink Worldwide
Medialink Worldwide was a participant or observer in the following events:
The broadcast public relations firm Medialink Worldwide produces a video news release (VNR) titled, “Global Warming and Hurricanes: All Hot Air?” Medialink was hired to make the VNR by Tech Central Station, a project of the Republican lobbying and PR firm DCI Group. ExxonMobil, a client of the DCI group, gave Tech Central Science Foundation $95,000 in 2003 and specified that those funds be used for “climate change support.” The VNR features meteorologists Dr. William Gray and Dr. James J. O’Brien who deny there’s a link between global warming and hurricane intensity. Gray has said in the past that global warming is a “hoax,” while O’Brien is listed as an expert at the George C. Marshall Institute, which in 2004 received $170,000 from ExxonMobil. The VNR is aired by WTOK-11 in Meridian, Mississippi on May 31, 2006. The segment is re-voiced by the station anchor, Tom Daniels, who introduces the piece by saying, “Hurricane seasons for the next 20 years could be severe. But don’t blame global warming.” He does not disclose that the report was produced by a PR firm that was paid by an organization funded by ExxonMobil. [Center for Media and Democracy, 11/14/2006; Democracy Now!, 11/14/2006; San Francisco Chronicle, 11/15/2006]
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