Profile: Office of Global Communications (OGC)
Office of Global Communications (OGC) was a participant or observer in the following events:
The Pentagon announces the existence of the new Office of Strategic Influence (OSI), which “was quietly set up after September 11.” The role of this office is to plant false stories in the foreign press, phony e-mails from disguised addresses, and other covert activities to manipulate public opinion. The new office proves so controversial that it is declared closed six days later. [CNN, 2/20/2002; CNN, 2/26/2002] It is later reported that the “temporary” Office of Global Communications will be made permanent (it is unknown when this office began its work). This office seems to serve the same function as the earlier OSI, minus the covert manipulation. [Washington Post, 7/30/2002] Defense Secretary Rumsfeld later states that after the OSI was closed, “I went down that next day and said fine, if you want to savage this thing fine I’ll give you the corpse. There’s the name. You can have the name, but I’m gonna keep doing every single thing that needs to be done and I have.”
[US Department of Defense, 11/18/2002]
Senior administration officials say the White House intends to create a permanent office of global diplomacy in order to spread a positive image of the United States around the world and combat anti-Americanism, which the administration believes has been caused by the world’s failure to understand America. “A lot of the world does not like America, and it’s going to take years to change their hearts and minds,” an unnamed senior official tells the New York Times. The office will coordinate the public statements of the State, Defense, and the other departments to ensure that foreign governments, media organizations, and opinion-makers understand US policies. The Times reports that according to one official, “global diplomacy as envisioned in the new office will inject patriotism into the punishing 24-hour, seven-day news cycle.” Reports broadcast by the office would include information about both US foreign and domestic policies and would utilize the State Department’s huge communications network of American embassies and media offices. The earlier White House effort to create a more positive image of the United States was handled by the Coalition Information Center, a joint effort between the US and Britain that was led by the president’s senior advisor, Karen P. Hughes. [New York Times, 2/2/2002] The office will be formally created in July and given the name “The Office of Global Communications”
(see July 30, 2002).
President Bush signs an executive order creating the Office of Global Communications (OGC—see July 30, 2002), whose mission is to “ensure consistency in messages that will promote the interests of the United States abroad, prevent misunderstanding, build support for and among coalition partners of the United States, and inform international audiences.” The OGC soon sends out a daily “Global Messenger” e-mail of talking points to administration officials, US embassies, Congress, and outside recipients. It organizes daily telephone conference calls to coordinate foreign policy messages among US government agencies and representatives of British Prime Minister Tony Blair. PR expert Sheldon Rampton later writes, “These activities may sound innocuous. The idea of ‘ensuring consistency’ is a cardinal rule of PR crisis communications, whose practitioners try whenever possible to make sure that all messages flow through a single, controlling channel. In practice, however, ensuring consistency leads to a concerted effort to enforce a ‘party line’ on all messages emanating from the US government, effectively silencing officials whose point of view contradicts the official institutional message.” [PRWatch, 4/2003; US State Department, 9/28/2004]
President George Bush signs an executive order formally creating the Office of Global Communications (see July 30, 2002) to coordinate efforts among various federal agencies to “disseminate truthful, accurate, and effective messages about the American people and their government” to audiences around the world. [White House, 1/21/2003; New York Times, 1/22/2003] The office has actually been in existence since before July 2002 (see July 30, 2002). Its first publication is also released on this day. Titled, “Apparatus of Lies,” the 32-page white paper argues that Iraq is using a carefully calibrated system of propaganda and disinformation to gain international support for the regime and to hide development of its weapons of mass destruction programs. In its executive summary, it states that Iraq’s foreign relations consist primarily of “a highly developed, well disciplined, and expertly organized program designed to win support for the Iraqi regime through outright deceit.” It goes on to say that the “elaborate program is one of the regime’s most potent weapons for advancing its political, military, and diplomatic objectives. In their disinformation and propaganda campaigns, the Iraqis use elaborate ruses and obvious falsehoods, covert actions and false on-the-record statements, and sophisticated preparation and spontaneous exploitation of opportunities. Many of the techniques are not new, but this regime exploits them more aggressively and effectively—and to more harmful effect—than any other regime in power today.” [Office of Global Communications, 1/21/2003 ]
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