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Profile: Peter Kenyon
Peter Kenyon was a participant or observer in the following events:
After months of negotiations, David Beckham signs a new three-year contract with Manchester United. Beckham is to receive £70,000 a week in basic pay and £20,000 for use of his image rights, representing a 300 percent salary increase. It is the image rights issue that caused the negotiations to go on for so long. “The process of every player contract negotiation is different,” says United chief executive Peter Kenyon, “and one of the unique aspects of David’s was understanding how his global image could best be utilized to the mutual benefit of Manchester United and David himself.” [BBC, 5/12/2002] Clubs and players are keen to agree that a portion of compensation be paid for image rights, because it is taxed at a lower rate. [SportsPro, 2/25/2011] The new contract should take Beckham’s total earnings to around £11m a year. Although Beckham’s deal is not the highest in world football, Beckham receives so much from endorsements that he may overtake French midfielder Zinedine Zidane as football’s top earner. [BBC, 5/12/2002]
Chelsea announces a loss of £74.8m for the 2007-08 football season. The figures show a 25 percent increase in turnover, to £190.5m, making the club second only to Manchester United in the Premier League, but the loss fell by only 7 percent compared to the previous season (see February 19, 2007). Chief executive Peter Kenyon allows that the club’s aim of breaking even by 2010 is “ambitious,” but adds: “I don’t think it’s something we are postponing, but it’s always been ambitious. We are determined to meet it, or get as close as we can.” [Guardian, 2/22/2008] The club will actually make a loss of over £70m in the 2009-10 season (see January 31, 2011).
Chelsea announces that the club lost £65.7m in the 2007-08 football season, down from the £74m lost the previous season. The club generated revenues of €268.9m in the 2007-2008 season (see February 2009). Chelsea chief executive Peter Kenyon says, “There is no doubt that the positive upward trends of turnover and the continued reduction in losses shows that Chelsea is building a strong business base to build on in what will be challenging times.” [BBC, 2/13/2009]
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