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Profile: Robert Zelnick
Robert Zelnick was a participant or observer in the following events:
Publicity photo for the Frost/Nixon interviews. [Source: London Times]British interviewer and entertainer David Frost makes a deal with former President Richard Nixon to undertake 24 hours of interviews on a wide range of topics, with six hours each on foreign policy, domestic affairs, Watergate, and a loosely defined “Nixon the Man” interview. Frost intends that the centerpiece of the interviews to be the Watergate session. Nixon agrees to a free, unfettered set of interviews in return for over a million dollars in appearance fees. [Reston, 2007, pp. 13-17] (Other sources say that Nixon will be paid $600,000 plus 20% of the profits from the broadcast, which are expected to top $2 million.)
Frost Seen as Unlikely Interviewer - There is also considerable skepticism about the choice of Frost as an interviewer; he is better known as a high-living entertainer who likes to hobnob with celebrities rather than as a tough interrogator. His primary experience with politics is his hosting of the BBC’s celebrated 1960s satirical show That Was the Week That Was. Frost outbid NBC for the rights to interview Nixon, and after all three American television networks refuse to air the shows, Frost has to cobble together an ad hoc group of about 140 television stations to broadcast the interviews. Frost will recall in 2007, “We were told, ‘Half the companies you’re approaching would never have anything to do with Nixon when he was president, and the other half are trying to make people forget that they did.’” [Time, 5/9/1977; Washington Post, 4/30/2007] Interestingly, when the Nixon team began negotiating for the interviews in July 1975, they made a point of not wanting any “real” investigative journalists to conduct the interviews—in fact, they considered offering the interviews to American television talk show host Merv Griffin. [Time, 5/9/1977] The interviews are to be done in segments, three sessions a week, on Mondays, Wednesdays, and Fridays, for two weeks in the spring of 1977. [National Public Radio, 6/17/2002]
Nixon Team Wants Focus Away from Watergate - While Nixon agrees that six hours of interviews will be on the topic of Watergate, his team wants to define “Watergate” as almost anything and everything negative about the Nixon presidency—not just the burglary and the cover-up, but abuses of power at the IRS, CIA, and FBI, Nixon’s tax problems, the Ellsberg break-in (see September 9, 1971), disputed real estate sales, the sale of ambassadorships (see March-April 1972), the enemies list (see June 27, 1973), and the Huston Plan (see July 14, 1970). The hope is that Frost’s focus will become diluted and fail to focus on the Watergate conspiracy itself. The hope will not be fulfilled (see April 13-15, 1977).
Frost's Investigative Team - Frost begins hiring a team of investigators and experts to prepare him for the interviews, including author and journalist James Reston Jr. [Time, 5/9/1977] , a self-described “radical” who had worked to win amnesty for US citizens who had avoided the draft, and views Nixon as a contemptible figure who, despite his resignation (see August 8, 1974), remains “uncontrite and unconvicted.” [Chicago Sun-Times, 7/22/2007] Other members of Frost’s research team are Washington journalist and lawyer Robert Zelnick, freelance writer Phil Stanford, and London TV news executive John Birt, who will produce the interviews. Zelnick will play Nixon in the briefing sessions, going so far as mimicking Nixon’s mannerisms and hand gestures. For his part, Nixon had almost completed his own meticulous research of his presidency for his upcoming memoirs, and is quite conversant with his facts and defense strategies. Nixon’s team of aides includes his former White House military aide Colonel Jack Brennan, chief researcher Ken Khachigian, former speechwriter Ray Price, former press assistant (and future television reporter) Diane Sawyer, and former aide Richard Moore. [Time, 5/9/1977]
Nixon's Perceived 'Sweetheart Deal' - In his 2007 book on the interviews, The Conviction of Richard Nixon (written largely in 1977 but unpublished for thirty years), Reston will write that Nixon surely “saw the enterprise as a sweetheart deal. He stood to make a lot of money and to rehabilitate his reputation.” Nixon harbors hopes that he can make a political comeback of one sort or another, and apparently intends to use Frost—best known for conducting “softball” interviews with celebrities and world leaders alike—as his “springboard” to re-enter public service. But, as Reston later observes, Nixon will underestimate the researchers’ efforts, and Frost’s own skill as a television interviewer. [Reston, 2007, pp. 13-17, 84] Time will describe Nixon in the interviews as “painful and poignant, sometimes illuminating, usually self-serving.” [Time, 5/9/1977]
Entity Tags: NBC, Phil Stanford, Merv Griffin, Richard Moore, Ray Price, Ken Khachigian, James Reston, Jr, Richard M. Nixon, John Birt, David Frost, Jack Brennan, Robert Zelnick, Diane Sawyer
Timeline Tags: Nixon and Watergate
After 14 hours (of the allotted 24) of the Nixon/Frost interviews (see Early 1976), most of the Frost research team feels that former President Richard Nixon has gotten the best of interviewer David Frost. Nixon has largely been allowed to expound at length on his many self-proclaimed triumphs in foreign policy until the last few sessions, and except for brief moments where Frost tried to corner Nixon over his Vietnam and Cambodia policies, Nixon has escaped with his reputation not only untarnished, but likely even somewhat burnished.
Frost Enabling Nixon's Resurrection? - After the day’s interview (see April 6, 1977), many on Frost’s research team lambast him for not pressing the point that Nixon’s arguments contravene almost everything the US stands for. (One television technician wisecracks after the first round of interviews, “If he keeps talking like that, I may vote for him.”) Team member Robert Zelnick tells Frost, “You sound like two old chums, sitting around a pork barrel, talking about a bowling game, rather than about the incredible divisiveness that Nixon himself deliberately caused.” Frost defends himself by saying that Nixon “admitted what we wanted him to,” but Zelnick retorts: “But how is the audience to know? You have to state the opposite view.” Frost’s producer John Birt adds: “Sniping at him is not good enough anymore. The absurdity of his position must be underlined. If you don’t respond to the absurdity, then it appears as if you not only accept his view, but endorse it.” Frost’s afternoon session with Nixon is more challenging, and later some observers categorize the Huston Plan interview as, in the words of author James Reston Jr., “the most damaging period in all the Nixon interviews” (see April 6, 1977).
Intensive Preparation - But Frost’s team is not satisfied. With a week’s break before the next interview, the team decides to push Frost to prepare more intensively for the upcoming Watergate interview sessions. Reston will later note that the Watergate sessions “had to be solid gold. Otherwise the series was dead—commercially as well as substantively. Did Frost realize the jeopardy we were in now? Worse than that: if Nixon’s guilt and his authoritarian impulses were not clearly demonstrated, Frost would take an equivalent position in the history of television to that of Nixon in the history of politics. The epitaph would read, He paid $1 million for Nixon’s resurrection.” [Time, 5/30/1977; Reston, 2007, pp. 102-105]
Walter Isaacson. [Source: Amazon (.com)]CNN chairman Walter Isaacson orders his staff to balance the network’s coverage of civilian devastation in Afghan cities with reminders that the Taliban harbors murderous terrorists who attacked the US on 9/11. Isaacson says it “seems perverse to focus too much on the casualties or hardship in Afghanistan.” In an internal memo to his international correspondents, he writes: “As we get good reports from Taliban-controlled Afghanistan, we must redouble our efforts to make sure we do not seem to be simply reporting from their vantage or perspective. We must talk about how the Taliban are using civilian shields and how the Taliban have harbored the terrorists responsible for killing close to 5,000 innocent people.” [Milwaukee Journal Sentinel, 10/31/2001] Inside sources later say that CNN is bowing to pressure from certain segments of its viewing audience. [Toronto Star, 9/8/2002]
Suggested Endings Reiterate Pentagon Statements - In a corollary memo, CNN’s head of standards and practices, Rick Davis, writes: “As we get enterprising reports from our correspondents or Al Jazeera inside Afghanistan, we must continue to make sure that we do not inadvertently seem to be reporting uncritically from the perspective or vantage of the Taliban. Also, given the enormity of the toll on innocent human lives in the US, we must remain careful not to focus excessively on the casualties and hardships in Afghanistan that will inevitably be a part of this war, or to forget that it is the Taliban leadership that is responsible for the situation Afghanistan is now in.” Davis orders CNN reports from Afghanistan to end with a formulaic reminder, such as the following: “We must keep in mind, after seeing reports like this, that the Taliban regime in Afghanistan continues to harbor terrorists who have praised the September 11 attacks that killed close to 5,000 innocent people in the US.” Another suggested ending: “The Pentagon has repeatedly stressed that it is trying to minimize civilian casualties in Afghanistan, even as the Taliban regime continues to harbor terrorists who are connected to the September 11 attacks that claimed thousands of innocent lives in the US.” If relevant to the piece, the correspondent can end with the reminder that “the Pentagon has stressed that the Taliban continues to harbor the terrorists and the Taliban forces are reported to be hiding in populated areas and using civilians as human shields.” Davis concludes, “Even though it may start sounding rote, it is important that we make this point each time.” Isaacson tells reporters: “I want to make sure we’re not used as a propaganda platform. We’re entering a period in which there’s a lot more reporting and video from Taliban-controlled Afghanistan. You want to make sure people understand that when they see civilian suffering there, it’s in the context of a terrorist attack that caused enormous suffering in the United States.” Presenters on CNN International are not subject to the edict. [Guardian, 11/1/2001]
Correspondents Fear 'Pro-American Stamp' on CNN Reporting - Some CNN correspondents worry that the network will put an overtly “pro-American stamp” on their reports; CNN executives worry that images showing misdirected US missile attacks landing on residential areas or Red Cross warehouses could be manipulated before they come out of Afghanistan. Some have criticized network coverage of the destruction rained on Afghan cities, towns, and villages by errant US bombs, while others say such coverage is necessary to present more than one side of the issue. CNN, like other American networks, airs hours of coverage every day of President Bush and his top officials. [Milwaukee Journal Sentinel, 10/31/2001; Guardian, 11/1/2001] In 2002, then-CNN foreign correspondent Anthony Collings will say that “the Pentagon must surely have been pleased to learn that whenever its planes killed the wrong Afghans, CNN would quickly provide PR damage control.” [Toronto Star, 9/8/2002]
Some Pundits Agree with CNN's Position - Fox News anchor Brit Hume agrees that stories of casualties should not be emphasized, explaining, “Civilian casualties are historically, by definition, a part of war.” National Public Radio White House correspondent Mara Liasson agrees with Hume, noting, “War is about killing people; civilian casualties are unavoidable.” [Bob Zelnick, 3/22/2003]
Other Networks Not Following Suit - Other US news networks do not follow CNN’s lead. Jim Murphy, executive producer of the CBS Evening News, says: “I wouldn’t order anybody to do anything like that. Our reporters are smart enough to know it has to be put in context.” NBC News vice president Bill Wheatley adds, “I’d give the American public more credit, frankly.” In Britain, the BBC has no plans to put any such reminders on its broadcasts, but a spokeswoman for that network says, “Correspondents may or may not decide to put in this sort of detail in their reports to put things in context.” [Guardian, 11/1/2001]
Issue Not Relevant if Good Journalistic Standards Observed - In 2003, veteran foreign correspondent Robert Zelnick will write that the entire issue should have been moot, as long as reporters and networks followed strong standards of journalism. It is newsworthy in a tactical, a psychological, and a propagandistic sense to report civilian casualties, Zelnick will observe, especially when the targeting of civilians is deliberate. He cites examples of media coverage in Korea, Kosovo, and especially Vietnam, that galvanized public debate on those wars. “[N]o reasonable case can be made for temporizing reports of the war’s impact on the civilians that US forces were fighting to ‘save,’” he will write. On the other side, he will cite the US invasion of Panama in 1989, the 1991 Persian Gulf War, and Israel’s ongoing battles with the Palestinians as examples of wars fought with little US media coverage of civilian casualties; as a result, relatively few Americans raised objections or expressed doubts about those military actions. [Bob Zelnick, 3/22/2003]
Entity Tags: Brit Hume, Al Jazeera, Anthony Collings, Bill Wheatley, US Department of Defense, Walter Isaacson, Rick Davis, Robert Zelnick, CNN, Mara Liasson, Jim Murphy
Timeline Tags: Domestic Propaganda, War in Afghanistan
Washington Post reporter Bob Woodward acknowledges testifying in the Plame Wilson investigation (see November 14, 2005), and apologizes to the Post for failing to tell editors and publishers that a senior Bush administration official told him over two years ago that Valerie Plame Wilson was a CIA officer (see June 13, 2003). Woodward is a reporter and assistant managing editor at the Post. While speculation has been rife over which reporters knew of Plame Wilson’s identity, and which administration officials are responsible for blowing her covert status, Woodward has never admitted to being a recipient of the leaked information, and has repeatedly attacked the investigation (see December 1, 2004, July 7, 2005, July 11, 2005, July 17, 2005, July 31, 2005, and October 27, 2005). Woodward explains that he did not reveal his own involvement in the case—that Deputy Secretary of State Richard Armitage informed him of Plame Wilson’s CIA status—because he feared being subpoenaed by special prosecutor Patrick Fitzgerald. Woodward says he was trying to protect his sources. “That’s job number one in a case like this,” he says. “I hunkered down. I’m in the habit of keeping secrets. I didn’t want anything out there that was going to get me subpoenaed.” Woodward told his editors about his knowledge of the case shortly after former White House aide Lewis “Scooter” Libby was indicted for perjury and obstruction of justice (see October 28, 2005). [Washington Post, 11/16/2005; Washington Post, 11/16/2005; Washington Post, 11/17/2005]
Woodward 'Should Have Come Forward' - Executive editor Leonard Downie Jr. says Woodward “made a mistake.… [H]e still should have come forward, which he now admits. We should have had that conversation.… I’m concerned that people will get a mis-impression about Bob’s value to the newspaper and our readers because of this one instance in which he should have told us sooner.” Downie adds: “After Libby was indicted, [Woodward] noticed how his conversation with the source preceded the timing in the indictment. He’s been working on reporting around that subject ever since the indictment.”
Questions of Objectivity, Honesty - Woodward’s silence about his own involvement while repeatedly denigrating the investigation causes many to question his objectivity. “It just looks really bad,” says Eric Boehlert, an author and media critic. “It looks like what people have been saying about Bob Woodward for the past five years, that he’s become a stenographer for the Bush White House” (see November 25, 2002). Journalism professor Jay Rosen says flatly, “Bob Woodward has gone wholly into access journalism.” And Robert Zelnick, chair of Boston University’s journalism department, says: “It was incumbent upon a journalist, even one of Woodward’s stature, to inform his editors.… Bob is justifiably an icon of our profession—he has earned that many times over—but in this case his judgment was erroneous.” Rem Rieder, the editor of American Journalism Review, says Woodward’s disclosure is “stunning… [it] seems awfully reminiscent of what we criticized Judith Miller for.” Miller, a reporter for the New York Times, was accused by Times executive editor Bill Keller of misleading the paper by not informing her editors that she had discussed Plame Wilson’s identity with Libby (see October 16, 2005). Rieder calls Woodward “disingenuous” for his criticism of the investigation (see July 7, 2005, July 11, 2005, July 17, 2005, and October 27, 2005) without revealing his own knowledge of the affair. Columnist and reporter Josh Marshall notes, “By becoming a partisan in the context of the leak case without revealing that he was at the center of it, really a party to it, he wasn’t being honest with his audience.” Woodward claims he only realized his conversation with Armitage might be of some significance after Libby was described in the indictment as the first Bush official to reveal Plame Wilson’s name to reporters. Armitage told Woodward of Plame Wilson’s identity weeks before Libby told Miller. Unlike Libby, Armitage did not release Woodward from his promise to protect his identity (see September 15, 2005). [Washington Post, 11/17/2005]
Woodward Denies Quid Pro Quo - Some time later, a colleague will ask Woodward if he were trading information with Armitage on a friendly, perhaps less-than-professional basis. “Was this a case of being in a relationship where you traded information with a friend?” Woodward will respond sharply: “It’s not trading information. It is a subterranean narrative. What do you have? What do you know? If you start making this a criminal act, people will not speak to you.” [Vanity Fair, 4/2006]
Entity Tags: Lewis (“Scooter”) Libby, Eric Boehlert, Bush administration (43), Bob Woodward, Jay Rosen, Leonard Downie, Jr., Valerie Plame Wilson, Washington Post, Richard Armitage, Robert Zelnick, Joshua Micah Marshall, Patrick J. Fitzgerald, Rem Rieder
Timeline Tags: Domestic Propaganda, Niger Uranium and Plame Outing
PBS reports on the recent revelations about a Pentagon propaganda operation that uses retired military officers as “independent military analysts” to further its goal of promoting the Iraq war and occupation (see April 20, 2008 and Early 2002 and Beyond). Reporter Judy Woodruff notes, “And for the record, we invited Fox News, CNN, MSNBC, CBS, ABC and NBC to participate, but they declined our offer or did not respond.” Neither does the Pentagon send anyone to take part in the report. Woodruff discloses that PBS’s NewsHour with Jim Lehrer put five military analysts on retainer in 2003, but says that none of them attended Pentagon briefings while being paid by PBS, as so many of the other network analysts did.
Selling and Managing the War - The Center for Media and Democracy’s John Stauber says, “[S]hame on the networks who were duped this way that they didn’t show up to defend or explain their actions.” Stauber calls the Pentagon operation “a psyops campaign, an incredible government propaganda campaign whereby Donald Rumsfeld and Torie [Victoria] Clarke, the head of public relations for the Pentagon, designed a program to recruit 75, at least 75 former military officers… most of them now lobbyists or consultants to military contractors, and insert them, beginning in 2002, before the attack on Iraq was even launched, into the major networks to manage the messages, to be surrogates. And that’s the words that are actually used, ‘message multipliers’ for the secretary of defense and for the Pentagon. This program continues right up to now.” Stauber says that the Pentagon program is patently illegal (see April 28, 2008), though the Pentagon may dispute that contention. “It is illegal for the US government to propagandize citizens in this way,” he says. “In my opinion, this war could have never been sold if it were not for this sophisticated propaganda campaign. And what we need is congressional investigation of not just this Pentagon military analyst program, but all the rest of the deception and propaganda that came out of the Bush administration and out of the Pentagon that allowed them to sell and manage this war.”
Full Disclosure Needed - Former ABC news correspondent Robert Zelnick, now a professor of journalism at Boston University, says the only thing that surprised him about the New York Times report that broke the story was its length. Zelnick says that when he covered the Pentagon: “I often sought information from retired generals and admirals and colonels because I knew they were well-informed. I knew they kept in touch. I knew they had drinks at the Army-Navy Club. I know they went to Army-Navy football games on special trains together. I knew that many of them were serving as what we called Beltway bandits or consultants.” Zelnick says: “[I]f you have an admiral on who is or a general who is currently a consultant to the Pentagon, that should be disclosed right at the top of the interview. But we don’t—as networks, we didn’t have these people on because they were neutral; we had them on because they knew what they were talking about. They had spent their lives in military affairs.” Zelnick says that to conclude the Pentagon actually “recruited” analysts for ABC or another network or cable broadcaster is an overgeneralization; the Pentagon merely “recommended, perhaps, former generals or admirals to the various networks and, once they had them, they kept them informed. And I think that’s to the good. It meant that more information was available. If occasionally a general or an admiral or a colonel who was retired and used in this fashion allowed himself to be dictated to, that’s his fault. And I think any solid news person or executive editor running one of these programs would have discerned that early on and quit using him.”
'Agents of Pentagon Propaganda' - Stauber retorts that he is “shocked to hear Bob Zelnick depict and misrepresent what’s going on here. And I have to wonder, Professor Zelnick, if you even read the New York Times article very closely. This is an instant where these people were recruited by Secretary of Defense Rumsfeld as agents of Pentagon propaganda and inserted into the networks. Now, you can fault—and we should fault—the networks for not vetting these people properly, for not being much more careful about their credentials. But the fact is this program began with the Pentagon, with the Bush administration, recruiting these people to be their surrogates. And those are the words that the internal documents used. This is the Pentagon Papers of this war.” Zelnick responds that the networks had just as many analysts on their payrolls during the 1991 Gulf War, “[s]o it was something that the networks perceived was in their own interest to develop these kinds of contacts. And it was in their interest. It certainly was in my interest as a Pentagon correspondent.” Zelnick says that while the networks should always disclose their analysts’ business connections with whatever defense firms they represent, “what do we expect these guys to do after 30 or 40 years in the service, during which time they’ve risen to the ranks of the most senior officers? We would expect them to wind up as consultants or, as I said, we call them Beltway bandits. I just don’t get upset over something that’s completely natural, completely to be expected, and widely known throughout the industry.” Stauber disputes Zelnick’s characterization, and notes that the structure of the operation was guided from Rumsfeld and Clarke, not from the networks initiating contact with the Pentagon on behalf of their military analysts. “The flow was illegal government propaganda, recruiting these people, and inserting them into the news, and then hiring a company to measure and quantify how good a job they did of selling the war and managing press and public opinion. This is Goebbels-like.” [PBS, 4/24/2008]
Entity Tags: Victoria (“Torie”) Clarke, Robert Zelnick, US Department of Defense, Judy Woodruff, Donald Rumsfeld, Center for Media and Democracy, CNN, CBS News, ABC News, Fox News, John Stauber, New York Times, MSNBC, NBC, Public Broadcasting System
Timeline Tags: US Military, Iraq under US Occupation, Domestic Propaganda
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