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Profile: Roger Simon

Roger Simon was a participant or observer in the following events:

Upton Sinclair.Upton Sinclair. [Source: NNDB (.com)]Upton Sinclair, the author of Urban Jungle and a well-known “muckraking” journalist, runs as a Democratic candidate for governor of California. Sinclair has previously run failed campaigns for political office as a Socialist. He runs on a platform of eliminating poverty in California. To beat him back, the California Republican Party hires an ad agency and the first political consulting firm in the country, Whitaker and Baxter. The consulting firm decides that the best way to beat Sinclair is to portray him as a crazed Bolshevik—a “Red.” The firm produces phony newsreels of staged events, and pays for them to be shown at movie houses throughout California. One newsreel depicts crowds of bedraggled hoboes leaping off of a freight train, and one hobo telling the camera, “Sinclair says he’ll take the property of the working people and give it to us.” Another ad depicts an actor with a heavy beard and a thick Russian accent explaining why he will vote for Sinclair: “His system worked well in Russia, so why can’t it work here?” Louis B. Mayer, the head of MGM and a powerful California Republican, ensures that the newsreels get near-saturation coverage throughout the state. Sinclair is defeated. In 1990, media pundit Roger Simon will write, “Though more than a half-century has passed, the fundamentals of that first negative video commercial are the same that are used in negative TV ads today: fear, danger, and stereotyping of the enemy.” [Regardie's Magazine, 10/1/1990]

Entity Tags: Republican Party of California, Louis B. Mayer, Upton Sinclair, Whitaker and Baxter, Roger Simon

Timeline Tags: Domestic Propaganda, Elections Before 2000

President Harry Truman triumphantly displays a newspaper headline declaring victory for his opponent, Thomas Dewey. Dewey lost the election.President Harry Truman triumphantly displays a newspaper headline declaring victory for his opponent, Thomas Dewey. Dewey lost the election. [Source: Electoral-Vote (.com)]Advertising executive Thomas Rosser Reeves Jr. approaches Republican presidential candidate Thomas Dewey and offers to produce television ads for the Dewey campaign. Dewey is even with Democratic incumbent Harry Truman in the polls. “This could be a close election,” Reeves says. “I can pretty much tell which states are going to be close. If you would start two or three weeks before Election Day and saturate those critical states with spots, it could swing the election.” Reeves may be aware of the powerful impact negative newsreels had on the 1934 California gubernatorial election (see 1934). Dewey refuses, saying, “I don’t think it would be dignified.” Dewey subsequently loses one of the closest presidential elections in US history. In 1990, media pundit Roger Simon will write: “In 1948 there were fewer than 500,000 TV sets in America. Four years later there were nearly 19 million. And nobody ever said no to television again.” [Regardie's Magazine, 10/1/1990]

Entity Tags: Roger Simon, Thomas Dewey, Harry S. Truman, Thomas Rosser Reeves, Jr.

Timeline Tags: Domestic Propaganda, Elections Before 2000

CIA officer Rolf Mowatt-Larssen.CIA officer Rolf Mowatt-Larssen. [Source: Department of Energy]The CIA analyzes bin Laden’s new speech, which was released four days before the US presidential election (see October 29, 2004), and concludes that it improves George Bush’s reelection chances. According to author Ron Suskind, the CIA, which has “spent years… parsing each word of the al-Qaeda leader,” knows that “bin Laden speaks only for strategic reasons—and those reasons are debated with often startling depth inside the organization’s leadership.” The analysts conclude that “bin Laden’s message was clearly designed to assist the president’s reelection.” Deputy Director John McLaughlin says in a meeting analyzing the speech, “Bin Laden certainly did a nice favor today for the president.” CIA deputy associate director Jami Miscik similarly comments, “Certainly, he would want Bush to keep doing what he’s doing for a few more years.” However, the CIA does not discuss why bin Laden wants Bush to stay. Suskind will write, “But an ocean of hard truths before them—such as what did it say about US policies that bin Laden would want Bush reelected—remained untouched.” CIA officer Rolf Mowatt-Larssen will later say: “It was sad. We just sat there. We were dispirited.” Several National Security Council members have already reached the conclusion that bin Laden’s presence on the international stage helps Bush (see October 29, 2004). Both presidential candidates condemn bin Laden. John Kerry says, “As Americans, we are absolutely united in our determination to hunt down and destroy Osama bin Laden.” George Bush says, “Americans will not be intimidated or influenced by an enemy of our country.” [Suskind, 2006, pp. 335-6] Several commentators believe the intervention will help Bush, for example:
bullet Veteran journalist Walter Cronkite says, “I have a feeling that it could tilt the election a bit. In fact, I’m a little inclined to think that Karl Rove, the political manager at the White House, who is a very clever man, he probably set up bin Laden to this thing.” [CNN, 10/29/2004]
bullet Roger Simon of US News and World Report says, “I don’t have any trouble parsing out who this helps. I think this is an enormous boost for George Bush.” [CNN, 10/29/2004]
bullet MSNBC host Chris Matthews says, “The big thing in politics, of course, is picking the right topic… This creates a terrible situation for the challenger, because it seems to me that Karl Rove has his finger on this.” [MSNBC, 10/29/2004]
bullet MSNBC correspondent Andrea Mitchell says, “It makes it harder for Kerry, and it shifts the subject matter back to what George Bush is strongest on. So the Bush people may not say that they are happy about this, but I’m sure that they could not be more pleased that this is the subject of the closing days. How do you say October surprise? This is one that could benefit the president.” [MSNBC, 10/29/2004]
bullet CNBC co-host Lawrence Kudlow says, “It will play into Bush’s hands.… it falls into Bush’s lap. And unlike 2000, I think it’s the kind of thing that will cause the remaining undecided voters in the next 72 hours or so to break for Bush.” [MSNBC, 10/29/2004]
bullet Weekly Standard staff writer Stephen Hayes says, “I think that, as most people have indicated, that is likely to help President Bush.” [MSNBC, 10/29/2004]
Other commentators from across the political spectrum who suggest the speech will help Bush include Fox News correspondent Major Garrett, Boston Herald columnist Mike Barnicle, Time magazine correspondent Karen Tumulty, former plumber G. Gordon Liddy, former presidential candidate Pat Buchanan, MSNBC host Joe Scarborough, the Cook Political Report editor and publisher Charlie Cook, Washington Post journalist Jeffery Birnhaum, and Roll Call executive editor Morton Kondracke. [Fox News, 10/29/2004; Fox News, 10/29/2004; CNN, 10/29/2004; MSNBC, 10/29/2004; MSNBC, 10/29/2004] Some right wing commentators suggest that the tape will help Kerry, including Fox News political commentator Dick Morris, Weekly Standard executive editor Fred Barnes, Washington Times reporter Bill Gertz, Fox News host Sean Hannity, and author Peggy Noonan. [Fox News, 10/29/2004; Fox News, 10/29/2004; Fox News, 10/29/2004; Fox News, 10/29/2004] A Newsweek poll shows that Bush’s lead increases after the tape is released and, after the election, John Kerry, the losing Democratic candidate, will attribute his failure to bin Laden’s intervention: “We were rising in the polls until the last day the tape appeared. We flat-lined the day the tape appeared, and went down on Monday.” [Daily Telegraph, 11/1/2004; MSNBC, 1/30/2005] George Bush will also agree that the tape helped, saying, “I thought it was going to help. I thought it would help remind people that if bin Laden doesn’t want Bush to be the president, something must be right with Bush.” [Reuters, 3/1/2006]

Entity Tags: John Kerry, Lawrence Kudlow, Karen Tumulty, Joseph Scarborough, Michael Barnicle, John E. McLaughlin, Walter Cronkite, Osama bin Laden, Rolf Mowatt-Larssen, Stephen Hayes, Morton Kondrake, Sean Hannity, Patrick Buchanan, Jeff Birnbaum, Peggy Noonan, Jami Miscik, Roger Simon, G. Gordon Liddy, George W. Bush, Bill Gertz, Central Intelligence Agency, Andrea Mitchell, Chris Matthews, Fred Barnes, Dick Morris, Charles Cook

Timeline Tags: Complete 911 Timeline, 2004 Elections

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