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Profile: Shannon Bream

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Shannon Bream was a participant or observer in the following events:

Bill Sammon.Bill Sammon. [Source: Mediaite (.com)]Bill Sammon, the Washington managing editor for Fox News, sends an internal email instructing his journalists and producers not to use the commonly accepted phrase “public option” to describe a proposed government-run health insurance agency. The so-called “public option” is shorthand for a proposed health insurance plan offered by the federal government primarily for uninsured citizens who have trouble affording private health care coverage. Instead, Sammon requires reporters and news anchors to use terms such as “government option”—terms identified by Republican pollster Frank Luntz as being more negative and more likely to turn viewers away from supporting such an effort. (Ironically, a month ago, Sammon sent an email reminding his staff that Fox News “reports” the news as it happens, and that their function is that of “dispassionate observers”—see September 12, 2009). The liberal news watchdog Web site Media Matters will compile a number of instances from “straight news” broadcasts on Fox News that seem to follow Sammon’s instructions, particularly on the network’s evening flagship news program, Special Report with Bret Baier. Inside sources will tell Media Matters reporter Ben Dimiero that Sammon regularly uses his position as managing editor to “slant” Fox News’s “neutral” news coverage to the right. Dimiero will write, “Sammon’s ‘government option’ email is the clearest evidence yet that Sammon is aggressively pushing Fox’s reporting to the right—in this case by issuing written orders to his staff.” In August 2009, Luntz appeared on Sean Hannity’s Fox News opinion show, and told Hannity to use the term “government option” instead of “public option.” Luntz explained that “if you call it a ‘public option,’ the American people are split,” but “if you call it the ‘government option,’ the public is overwhelmingly against it.” He went on to say that the program would be “sponsored by the government,” and falsely told Hannity that such a program would be “paid for by the government.” Hannity told Luntz that “it’s a great point, and from now on, I’m going to call it the government option.” The night before Sammon’s email, Baier used both “public option” and “government option” in describing a proposed inclusion by Senate Democrats, as did correspondent Shannon Bream. The next morning, Sammon sends his email, which is titled “[F]riendly reminder: let’s not slip back into calling it the ‘public option,’” and reading in part, “Please use the term ‘government-run health insurance’ or, when brevity is a concern, ‘government option,’ whenever possible. When it is necessary to use the term ‘public option’ (which is, after all, firmly ensconced in the nation’s lexicon), use the qualifier ‘so-called,’ as in ‘the so-called public option.’ Here’s another way to phrase it: ‘The public option, which is the government-run plan.’ When newsmakers and sources use the term ‘public option’ in our stories, there’s not a lot we can do about it, since quotes are of course sacrosanct.” Fox News’s senior vice president for news, Michael Clemente, concurs in a follow-up email and tells news staff that he prefers Sammon’s phrasing “[t]he public option, which is the government-run plan.” After Sammon’s and Clemente’s emails, Baier and others will no longer use the phrase “public option” without using Sammon’s qualifiers. Dimiero will write that Sammon’s title wording of a “friendly reminder” indicates that similar instructions had been issued previously. Indeed, during a September 3, 2009 broadcast, Baier repeatedly interrupted his guest, NPR’s Mara Liasson, to “correct” her phrasing of “public option” as the “government-run option of health insurance.” Liasson, along with conservative guests Charles Krauthammer and Steve Hayes, agreed to use Baier’s phrasing. And during Baier’s broadcast, on-screen chyrons described the idea as “Government Option.” Dimiero will write: “Fox executives regularly defend the network by claiming that the right-wing propaganda on Hannity and its other opinion shows is entirely separate from its news programming, which they insist is objective. But Sammon’s email gives credence to allegations that news from Fox’s Washington bureau is being deliberately distorted to benefit conservatives and the Republican Party.” Sammon will tell media reporter Howard Kurtz that he prefers the phrasing “government option” because it is “a more neutral term,” and the phrase “public option” is “vague, bland,” and “undescriptive.” He will deny any knowledge of “what the Republicans were pushing.” [Media Matters, 12/9/2010]

Entity Tags: Fox News, Bill Sammon, Ben Dimiero, Steve Hayes, Charles Krauthammer, Shannon Bream, Michael Clemente, Frank Luntz, Bret Baier, Sean Hannity, Mara Liasson, Media Matters, Howard Kurtz

Timeline Tags: Domestic Propaganda

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