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Profile: Society of Professional Journalists (SPJ)
Society of Professional Journalists (SPJ) was a participant or observer in the following events:
The Center for Media and Democracy’s John Stauber and author Sheldon Rampton lambast the Pentagon for its recently revealed propaganda program that, in their words, “embed[s] military propagandists directly into the TV networks as on-air commentators” (see April 20, 2008 and Early 2002 and Beyond). But Stauber and Rampton are even more critical of the media’s refusal to deal with the story. They note, “In 1971, when the [New York] Times printed excerpts of the Pentagon Papers on its front page (see March 1971), it precipitated a constitutional showdown with the Nixon administration over the deception and lies that sold the war in Vietnam. The Pentagon Papers issue dominated the news media back then. Today, however, [New York Times reporter David] Barstow’s stunning report is being ignored by the most important news media in America—TV news—the source where most Americans, unfortunately, get most of their information. Joseph Goebbels, eat your heart out. Goebbels is history’s most notorious war propagandist, but even he could not have invented a smoother PR vehicle for selling and maintaining media and public support for a war…”
Journalistic Standards Violated - According to the authors, the news outlets who put these analysts on the air committed “a glaring violation of journalistic standards.” They cite the code of ethics of the Society of Professional Journalists, which enjoins journalists and news outlets to:
Avoid conflicts of interest, real or perceived;
Remain free of associations and activities that may compromise integrity or damage credibility;
Refuse gifts, favors, fees, free travel and special treatment, and shun secondary employment, political involvement, public office and service in community organizations if they compromise journalistic integrity;
Disclose unavoidable conflicts;
Be vigilant and courageous about holding those with power accountable;
Deny favored treatment to advertisers and special interests and resist their pressure to influence news coverage; and
Be wary of sources offering information for favors or money.
Networks' Silence a 'Further Violation of Public Trust' - The networks who used these analysts observed none of these fundamental ethical guidelines. “They acted as if war was a football game and their military commentators were former coaches and players familiar with the rules and strategies,” Stauber and Rampton write. “The TV networks even paid these “analysts” for their propaganda, enabling them to present themselves as ‘third party experts’ while parroting White House talking points to sell the war.” Stauber and Rampton call the networks’ decision to almost completely ignore the story a further “violation… of the public trust…” They fix much of the blame for the Iraq debacle on the media, noting that the war “would never have been possible had the mainstream news media done its job. Instead, it has repeated the big lies that sold the war. This war would never have been possible without the millions of dollars spent by the Bush administration on sophisticated and deceptive public relations techniques such as the Pentagon military analyst program that David Barstow has exposed.” [PRWatch, 4/25/2008]
Entity Tags: Joseph Goebbels, Society of Professional Journalists, New York Times, John Stauber, David Barstow, Center for Media and Democracy, Nixon administration, Sheldon Rampton, US Department of Defense, Bush administration (43)
Timeline Tags: US Military, Iraq under US Occupation, Domestic Propaganda
Society of Professional Journalists logo. [Source: Society of Professional Journalists]Executives of the Society of Professional Journalists (SPJ) urge the US media to hold their military analysts to the same ethical standards that journalists are required to meet concerning possible conflicts of interests, financial ties, and relationships with government agencies. The warnings come after the exposure of a Pentagon propaganda operation involving retired military officers being hired by television news broadcasters and using their position to promote the Bush administration’s war policies (see April 20, 2008 and Early 2002 and Beyond). SPJ president Clint Brewer says: “The Pentagon’s practices to co-opt military analysts should end and be replaced by an honest, open dialogue with representatives of the media about the facts of the war. In addition, the country’s news organizations should disclose the ties of their analysts both past and present. America’s news media should hold these analysts to the same ethical tests they would any journalist.” [Editor & Publisher, 5/12/2008]
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