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Profile: Steve Rendell
Steve Rendell was a participant or observer in the following events:
The Federal Communications Commission (FCC) enacts the Fairness Doctrine, which enjoins American television and radio networks to give “reasonable opportunities” for differing viewpoints on controversial political and social issues to be aired. The Fairness Doctrine has two basic elements: broadcasters must devote some of their airtime to discussions of controversial matters of public interest, and they must air contrasting views regarding those matters. Stations have a wide latitude as to how to provide those contrasting views, in news segments, editorials, or public affairs shows. The rule comes from a 1928 practice adopted by the forerunner of the FCC, the Federal Radio Commission (FRC), which called for broadcasters to show “due regard for the opinions of others.” [Fairness and Accuracy in Reporting, 2/12/2005; Jamieson and Cappella, 2008, pp. 45] The FCC views station licensees as “public trustees,” and as such have an obligation to afford reasonable opportunity for discussion of contrasting points of view on controversial issues of public importance. [Museum of Broadcasting, 1/27/2008] In 2005, communications law expert Steve Rendell will write: “There are many misconceptions about the Fairness Doctrine. For instance, it did not require that each program be internally balanced, nor did it mandate equal time for opposing points of view. And it didn’t require that the balance of a station’s program lineup be anything like 50/50. Nor, as Rush Limbaugh has repeatedly claimed, was the Fairness Doctrine all that stood between conservative talkshow hosts and the dominance they would attain after the doctrine’s repeal. In fact, not one Fairness Doctrine decision issued by the FCC had ever concerned itself with talkshows. Indeed, the talkshow format was born and flourished while the doctrine was in operation. Before the doctrine was repealed, right-wing hosts frequently dominated talkshow schedules, even in liberal cities, but none was ever muzzled… The Fairness Doctrine simply prohibited stations from broadcasting from a single perspective, day after day, without presenting opposing views.” Rendell will note that the Fairness Doctrine has won support from organizations on all sides of the political and social spectrum. [Fairness and Accuracy in Reporting, 2/12/2005]
In an article examining the history and impact of the Fairness Doctrine (see 1949 and 1959), progressive communications law expert Steve Rendell writes that since the doctrine’s repeal (see 1987 and 1988), there has been far less coverage of controversial public issues on the nation’s airwaves. The Media Access Project (MAP) says, “Since the demise of the Fairness Doctrine we have had much less coverage of issues,” with television news and public affairs programming decreasing both locally and nationally. Twenty-five percent of broadcast stations offer no local news or public affairs programming at all. Rendell writes: “The most extreme change has been in the immense volume of unanswered conservative opinion heard on the airwaves, especially on talk radio. Nationally, virtually all of the leading political talkshow hosts are right-wingers: Rush Limbaugh, Sean Hannity, Michael Savage, Oliver North, G. Gordon Liddy, Bill O’Reilly, and Michael Reagan, to name just a few. The same goes for local talkshows. One product of the post-Fairness era is the conservative ‘Hot Talk’ format, featuring one right-wing host after another and little else.” A lawyer in Oregon, Edward Monks, found that his local stations broadcast 80 hours per week of Republican and conservative talk, and none whatsoever of Democratic or liberal/progressive talk. Monks wrote: “Political opinions expressed on talk radio are approaching the level of uniformity that would normally be achieved only in a totalitarian society. There is nothing fair, balanced, or democratic about it.” Robert F. Kennedy Jr. has written, “The FCC [Federal Communications Commission]‘s pro-industry, anti-regulatory philosophy has effectively ended the right of access to broadcast television by any but the moneyed interests.” Rendell concludes that the nation “need[s] a Fairness Doctrine. It’s not a universal solution. It’s not a substitute for reform or for diversity of ownership. It’s simply a mechanism to address the most extreme kinds of broadcast abuse.” [Fairness and Accuracy in Reporting, 2/12/2005]
Entity Tags: Media Access Project, Edward Monks, Bill O’Reilly, G. Gordon Liddy, Sean Hannity, Steve Rendell, Robert F. Kennedy Jr., Michael Reagan, Michael Savage, Federal Communications Commission, Oliver North, Rush Limbaugh
Timeline Tags: Domestic Propaganda
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