Profile: Susan Emmanuel
Susan Emmanuel was a participant or observer in the following events:
Poster for ‘The Day After.’ [Source: MGM]The made-for-TV movie The Day After airs on ABC. It tells the story of a group of Americans in Lawrence, Kansas—the geographical center of the continental United States—who survive a nuclear exchange between the US and the Soviet Union, and the harrowing days and weeks of their existence afterwards, as they slowly die from radiation poisoning and a lack of food and water. “Bootleged” copies of the movie have been available for months, adding to the anticipation and the controversy surrounding it.
Concerns of 'Anti-Nuclear Bias' from White House - The movie, described by Museum of Broadcast Communications reviewer Susan Emmanuel as “starkly realistic,” caused concern in the White House because of what it saw as its “anti-nuclear bias.” (The production had taken place without the cooperation of the Defense Department, which had insisted on emphasizing that the Soviet Union had started the exchange depicted in the movie. The filmmakers did not want to take a political stance, and preferred to leave that question unclear.) To address the White House’s concerns, ABC distributed a half-million viewers’ guides to schools, libraries, and civic and religious groups, and organized discussion groups around the country. It will also conduct extensive social research after the broadcast to judge the reactions among children and adults. A discussion group featuring Secretary of State George Shultz takes place immediately after the broadcast. Its original broadcast is viewed by roughly 100 million viewers, an unprecedented audience. It is shown three weeks later on Britain’s ITV network as part of a Campaign for Nuclear Disarmament recruitment drive. Emmanuel will later write, “Not since then has the hybrid between entertainment and information, between a popular genre like disaster, and the address to the enlightened citizen, been as successfully attempted by a network in a single media event. ” [Lometti, 1992; Scoblic, 2008, pp. 133; Museum of Broadcast Communications, 1/26/2008] Even though the filmmakers tried to remain politically neutral—director Nicholas Meyer says his film “does not advocate disarmament, build-down, buildup, or freeze”—proponents of the “nuclear freeze” movement hail the movie and conservatives call it a “two hour commercial for disarmament.” (ABC’s social research later shows that the film does not have a strong impact on viewers either for or against nuclear disarmament.) Conservative evangelist Jerry Falwell threatens, but does not execute, a boycott of the commercial sponsors of the film. Some Congressional Democrats ask that the movie be made available for broadcast in the Soviet Union. [Lometti, 1992]
Powerful Impact on President Reagan - The movie has a powerful impact on one viewer: President Reagan. He will reflect in his memoirs that the film leaves him “greatly depressed” and makes him “aware of the need for the world to step back from the nuclear precipice.” Author J. Peter Scoblic will later write: “If it seems vaguely ridiculous for a Cold War president to reach this conclusion only after watching a made-for-TV movie, remember that Reagan biographers have long noted that his connection to film was often stronger than his connection to reality. He also became far more intellectually and emotionally engaged when presented with issues framed as personal stories, rather than as policy proposals.” Reagan’s visceral reaction to the film heralds a fundamental shift in his approach to the US-Soviet nuclear arms race. [Scoblic, 2008, pp. 133]
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