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Iraq under US Occupation

Military Analysts

Project: Iraq Under US Occupation
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Victoria “Torie” Clarke joins the Defense Department. She is a public relations specialist who served as press secretary for President George H. W. Bush’s 1992 re-election campaign, worked closely with Senator John McCain (R-AZ), and was an Assistant US Trade Representative during the first Bush’s presidency. In the private sector, she was president of Bozell Eskew Advertising, Vice President of the National Cable Telecommunications Association, and the Washington director for the PR firm of Hill & Knowlton, the firm so heavily involved in promoting and selling the 1991 Gulf War (see January 16, 1991 and After). She brings strong ideas to her new position about achieving what she calls “information dominance” in both the domestic and foreign “markets” (see February 2003). She directs what John Stauber, the executive director of the Center for Media and Democracy, calls the “twin towers of propaganda” for the Pentagon: “embedding news media with the troops, and embedding military propagandists into the TV media” (see April 20, 2008 and Early 2002 and Beyond). [Stennis Center for Public Service, 8/17/2007; New York Times, 4/20/2008; Bill Berkowitz, 5/10/2008]

Entity Tags: Victoria (“Torie”) Clarke, John Stauber, US Department of Defense, Bush administration (43), Center for Media and Democracy, Reagan administration

Timeline Tags: US Military, Events Leading to Iraq Invasion, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

The “military analysts” named by the New York Times as participants in the Pentagon’s propaganda operation to manipulate public opinion on the Iraq war (see April 20, 2008 and Early 2002 and Beyond) appear over 4,500 times on network and television news broadcasts between January 1, 2002 and May 13, 2008. The news outlets included in the May 13, 2008 count, performed by the media watchdog group Media Matters, includes ABC, ABC News Now, CBS, CBS Radio Network, NBC, CNN, CNN Headline News, Fox News, MSNBC, CNBC, and NPR. Media Matters uses the Lexis/Nexis database to compile their report. Media Matters releases a spreadsheet documenting each analyst’s appearance on each particular broadcast outlet. [Media Matters, 5/13/2008] Salon columnist Glenn Greenwald notes, “If anything, the Media Matters study actually under-counts the appearances, since it only counted ‘the analysts named in the Times article,’ and several of the analysts who were most active in the Pentagon’s propaganda program weren’t mentioned by name in that article.” [Salon, 5/15/2008]

Entity Tags: US Department of Defense, New York Times, National Public Radio, Media Matters, CNBC, CBS News, ABC News, NBC, Fox News, MSNBC, Glenn Greenwald, CNN

Timeline Tags: US Military, Events Leading to Iraq Invasion, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

Jeff Cohen.Jeff Cohen. [Source: Jeff Cohen]Jeff Cohen, the founder of the media watchdog organization Fairness and Accuracy in Reporting (FAIR) and a former producer for MSNBC talk show host Phil Donahue, loses almost all of his airtime on the network as the Iraq invasion approaches. Cohen, once a frequent guest on MSNBC’s various opinion and commentary shows, will reflect in his 2006 book Cable News Confidential that he argued passionately against invading Iraq, using “every possible argument that might sway mainstream viewers—no real threat, cost, instability.” However, as the run-up to war progresses, he is no longer allowed on the air. He will write: “There was no room for me after MSNBC launched ‘Countdown: Iraq’—a daily one-hour show that seemed more keen on glamorizing a potential war than scrutinizing or debating it. ‘Countdown: Iraq’ featured retired colonels and generals, sometimes resembling boys with war toys as they used props, maps and glitzy graphics to spin invasion scenarios. They reminded me of pumped-up ex-football players doing pre-game analysis and diagramming plays. It was excruciating to be sidelined at MSNBC, watching so many non-debates in which myth and misinformation were served up unchallenged.” In 2008, Cohen will write: “It was bad enough to be silenced. Much worse to see that these ex-generals—many working for military corporations—were never in debates, nor asked a tough question by an anchor.” Cohen’s recollections will be bolstered by a 2008 New York Times investigation that documents a systematic, well-organized media manipulation program by the Pentagon that successfully sells the war to the media and the American public by using so-called “independent military analysts” (see April 20, 2008 and Early 2002 and Beyond). While the Times article focuses primarily on the analysts and their Pentagon handlers, Cohen says that an equal portion of blame belongs to the media outlets themselves. “The biggest villain here is not Rumsfeld nor the Pentagon,” Cohen writes. “It’s the TV networks. In the land of the First Amendment, it was their choice to shut down debate and journalism. No government agency forced MSNBC to repeatedly feature the hawkish generals unopposed. Or fire Phil Donahue. Or smear weapons expert Scott Ritter. Or blacklist former attorney general Ramsey Clark. It was top NBC/MSNBC execs, not the Feds, who imposed a quota system on the Donahue staff requiring two pro-war guests if we booked one anti-war advocate—affirmative action for hawks.… [T]he major TV networks… were not hoodwinked by a Pentagon propaganda scheme. They were willingly complicit, and have been for decades.” [Truthout (.org), 4/28/2008]

Entity Tags: Phil Donahue, Fairness and Accuracy in Reporting, Donald Rumsfeld, Jeff Cohen, New York Times, MSNBC, Scott Ritter, NBC, Ramsey Clark, US Department of Defense

Timeline Tags: US Military, Events Leading to Iraq Invasion, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

Former Marine colonel and convicted felon Oliver North (see May-June, 1989), now a conservative radio host, is embedded with a Marine unit by Fox News. North reports “rumors” that French officials at the Embassy in Baghdad are destroying documents proving French complicity in Iraq’s chemical—and biological—weapons programs. The report is quickly proven false. Fox spokeswoman Irena Steffen tells a newspaper that North is “a military contributor to Fox. He is neither a reporter nor a correspondent.” [New Yorker, 5/26/2003]

Entity Tags: Oliver North, Fox News, Irena Steffen

Timeline Tags: Domestic Propaganda

Category Tags: Search for WMDs, Military Analysts

Bernard Trainor.Bernard Trainor. [Source: PBS]The New York Times examines the influence of retired military officers in influencing public opinion on the invasion of Iraq. Reporter John Cushman, Jr writes that “a whole constellation of retired one-, two-, three- and four-star generals—including many who led the recent wars in Afghanistan, Kosovo, and the Persian Gulf—can be seen night and day across the television firmament, navigation aids for viewers lost in a narrative that can be foggier than war itself.” All of the news broadcasters, including cable news outlets CNN, MSNBC, and Fox News, and the commercial networks’ news shows on ABC, CBS, and NBC rely on retired military officers to explain to their viewers what is happening in Iraq. Cushman acknowledges the “deep perspective” that the retired officers bring to the war coverage, particularly those who led the same units now on the ground, or at least “commanded, trained, or shared barracks and beers with the current commanders.” Retired Marine General Gregory Newbold recently told an ABC News audience, “If things haven’t gone exactly according to script, they’ve gone according to plan.” Newbold helped draw up the plans for the invasion as director of operations for the Joint Chiefs of Staff.
Questions Raised - How much do the military analysts actually know? Cushman asks, and are they giving out more information than they should? Many of the analysts receive what Cushman calls “occasional briefings from the Pentagon” (he is apparently unaware of the Pentagon’s propaganda operation involving these selfsame analysts—see April 20, 2008 and Early 2002 and Beyond), and garner much of their information from public sources and from their friends and former colleagues in the military. Cushman goes on to observe that almost all of the analysts have “evident sympathies with the current commanders”; between those sympathies and their “immersion in [military] doctrines,” their objectivity is in doubt—or as Cushman delicately phrases it, their experience and bias “sometimes seem to immunize them to the self-imposed skepticism of the news organizations that now employ them.” After conducting “a detailed review of their recent remarks,” Cushman says that it is a rarity when an analyst criticizes the conduct of the war. “Instead, they tend gravely to point out the timeless risks of combat.” One sharp exception is from retired Army General Wesley Clark, the former supreme commander of NATO, who recently questioned whether the military had committed enough troops on the ground. More typical is recent remarks by retired Army General Wayne Downing, a commander in the 1991 Gulf War. Downing lavished praise on the invasion’s supreme commander, General Tommy Franks. Cushman notes that Downing “rattl[ed] off the story of his old comrade’s career as if by rote.”
Technical Details Vs. Analysis - The retired officers do “reasonably well” in explaining what Cushman calls “the nuts and bolts of an operation, the technical details of weapons, the decisions facing American and British commanders.” Their speculations about what the Iraqis might be doing and thinking are more problematic. One analyst, retired Marine General Bernard Trainor, almost seemed to invite chemical or biological retaliation from the Iraqis when he told an MSNBC audience: “If he moves, we kill him; if he stays put, we kill him. And regardless of what they’re told to do over the network, whatever is left of the command and control, unless it comes down to using chemical weapons, then the rest of it is just ancillary. If this is going to be the communication of red telephone, if you will, to tell people to launch chemical weapons—and we’re reaching that point in the operation—if they’re going to use their stuff, they’d better start thinking about it, because pretty soon we’re in downtown Baghdad.” Clark, considered the most polished and urbane of the analysts, takes a different tack, and notes repeatedly that the analysts are careful not to give away details of current operations and thus endanger American troops. All of the analysts, Cushman writes, “emphasize the gravity of what the military is up to in Iraq.” As Clark told an audience, “It’s not entertainment.” [New York Times, 3/25/2003]

Entity Tags: MSNBC, Fox News, CNN, CBS News, Bernard Trainor, ABC News, Gregory Newbold, Joint Chiefs of Staff, Thomas Franks, US Department of Defense, Wayne Downing, Wesley Clark, NBC, New York Times, John Cushman, Jr

Timeline Tags: US Military, Events Leading to Iraq Invasion, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

Defense Secretary Donald Rumsfeld, pleased with the propaganda effort of his assistant Victoria Clarke and her use of retired military officers as media analysts to boost the administration’s case for war with Iraq (see Early 2002 and Beyond), sends a memo to Clarke suggesting that the Pentagon continue the propaganda effort after the war has run its course. He writes, “Let’s think about having some of the folks who did such a good job as talking heads in after this thing is over.” As the occupation lasts through the summer and the first signs of the insurgency emerge, the Pentagon quickly counters with its military analysts to reassure the American populace that everything is going well in Iraq (see Summer 2003). [New York Times, 4/20/2008]

Entity Tags: Donald Rumsfeld, Victoria (“Torie”) Clarke, US Department of Defense, Bush administration (43)

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Military Analysts

Fox News analyst Robert Scales, Jr.Fox News analyst Robert Scales, Jr. [Source: New York Times]Washington Post columnist Colman McCarthy notes that there are at least a dozen retired military officers giving supposedly independent opinion and commentary on the Iraq war to the various news networks. McCarthy writes: “Defense Secretary Donald Rumsfeld and the chairman of the Joint Chiefs of Staff have been unhappy with the criticism of their war effort by former military men appearing on television. So am I, but for a different reason. The top people at the Pentagon are wondering why these ex-military talkers can’t follow the company line on how well the war has been fought. I’m wondering why these spokesmen for militarism are on TV in the first place.” McCarthy lists twelve: Lieutenant General Bernard Trainor, Major General Robert Scales, Lieutenant General Gregory Newbold, Major General Donald Shepperd, General Barry McCaffrey, Major General Paul Vallely, Lieutenant General Don Edwards, Lieutenant General Thomas McInerney, Colonel Tony Koren, Lieutenant Colonel Rick Francona, Major Jack Stradley, and Captain Chris Lohman. He asks rhetorically, “Did I miss anyone?” [Washington Post, 4/19/2003] In 2008, after the story of the massive and systematic Pentagon propaganda operation using at least 75 retired military officers to promote the war (see April 20, 2008 and Early 2002 and Beyond) becomes public knowledge, Editor & Publisher’s Greg Mitchell answers the question, “[H]e sure did.” [Editor & Publisher, 4/20/2008]
Deploring the Military's Domination of the Airwaves - McCarthy continues: “That the news divisions of NBC, ABC, CBS, CNN, and Fox sanctioned this domination by military types was a further assault on what the public deserves: independent, balanced and impartial journalism. The tube turned into a parade ground for military men… saluting the ethic that war is rational, that bombing and shooting are the way to win peace, and that their uniformed pals in Iraq were there to free people, not slaughter them. Perspective vanished, as if caught in a sandstorm of hype and war-whooping. If the US military embedded journalists to report the war from Iraq, journalists back in network studios embedded militarists to explain it. Either way, it was one-version news.” McCarthy asks why no dissenters are allowed on the airwaves to counter the military point of view, a question answered by a CNN news executive (see April 20, 2003). McCarthy answers his own question: “In wartime, presumably, the message to peace activists is shut up or shut down.”
Viewers Unaware of Analysts' Business Connections - Presciently, considering the wide range of business connections exploited by the analysts and documented in the 2008 expose, McCarthy notes: “Viewers are not told of possible conflicts of interest—that this general or that one is on the payroll of this or that military contractor. Nor are they given information on whether the retired generals are paid for their appearances.”
Militaristic Newsmen - It is not just the retired officers who provide a militarist perspective, McCarthy observes, but the reporters and anchormen themselves. With examples of ABC’s Ted Koppel and NBC’s Brian Williams donning helmets before the cameras, or Fox’s Geraldo Rivera proclaiming in Afghanistan that “[W]e have liberated this country” (and his cameraman shouting, “Hallelujah!”), “the media are tethered to the military,” McCarthy writes. “They become beholden, which leads not to Pentagon censorship, as in 1991 (see October 10, 1990), but a worse kind: self-censorship” (see September 10, 2003).
For Us or Against Us - McCarthy concludes: “George W. Bush lectured the world that you’re either with us or against us. America’s networks got the message: They’re with. They could have said that they’re neither with nor against, because no side has all the truth or all the lies and no side all the good or evil. But a declaration such as that would have required boldness and independence of mind, two traits not much linked to America’s television news.” [Washington Post, 4/19/2003]

Entity Tags: NBC, Paul Vallely, Rick Francona, Ted Koppel, Robert Scales, Jr, Tony Koren, Thomas G. McInerney, Jack Stradley, Joint Chiefs of Staff, Greg Mitchell, Barry McCaffrey, Bernard Trainor, Brian Williams, Gregory Newbold, CBS News, ABC News, CNN, Chris Lohman, Don Edwards, Geraldo Rivera, George W. Bush, Fox News, Donald Shepperd, Donald Rumsfeld, Colman McCarthy

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

CNN chief news executive Eason Jordan reveals on the air that he had secured the Defense Department’s approval of which “independent military analysts” (see April 20, 2008 and Early 2002 and Beyond) to give commentary on the invasion of Iraq. In 2000, Jordan vehemently denied that the Pentagon had any influence on the network’s choice of military analysts (see March 24, 2000). Jordan says: “I went to the Pentagon myself several times before the war started and met with important people there and said, for instance—‘At CNN, here are the generals we’re thinking of retaining to advise us on the air and off about the war’—and we got a big thumbs-up on all of them. That was important.” [CommonDreams (.org), 8/16/2007]

Entity Tags: US Department of Defense, CNN, Eason Jordan

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

Barry McCaffrey.Barry McCaffrey. [Source: NBC]The Nation examines the use of so-called “military analysts” by the broadcast news media, retired generals and high-ranking officers brought on camera to share their knowledge and expertise regarding the invasion of Iraq. The report finds that, like Defense Secretary Donald Rumsfeld and many other administration officials and supporters, the retired military analysts have consistently taken a pro-military, pro-administration slant that has led many of them to make consistently wrong judgments and analyzes. It will be five years before the New York Times exposes the Pentagon propaganda operation in which many of these analysts take part (see April 20, 2008 and Early 2002 and Beyond).
Ideological and Financial Interests in Promoting the War - While many of them indeed have what one analyst, retired Lieutenant General Barry McCaffrey, calls “a lifetime of experience and objectivity,” many of them also have what the report terms as “ideological or financial stakes in the war. Many hold paid advisory board and executive positions at defense companies and serve as advisers for groups that promoted an invasion of Iraq.” As a result, the report says, these analysts’ objectivity must be questioned. McCaffrey and his colleague, retired Colonel Wayne Downing, both NBC analysts, are both on the advisory board of the Committee for the Liberation of Iraq, a lobbying group formed to bolster public support for the invasion. Its mission is to “engage in educational advocacy efforts to mobilize US and international support for policies aimed at ending the aggression of Saddam Hussein,” and it deliberately reaches out to influence reporting in both the US and European media. Downing has also served as an unpaid adviser to Ahmed Chalabi’s Iraqi National Congress, a prime source of the fraudulent propaganda and disinformation that provided a rationale for the war (see June 1992 and (1994)). NBC viewers are unaware of McCaffrey’s and Downing’s connections to these pro-war organizations.
McCaffrey and IDT - Neither are they aware of McCaffrey’s seat on the board of four defense firms—Mitretek, Veritas Capital, Raytheon Aerospace, and Integrated Defense Technologies (IDT)—all which have multimillion-dollar defense contracts. IDT is of particular interest, as stock analysts believe that its currently floundering financial state could be remedied by hefty government contracts. McCaffrey has been an outspoken critic of Rumsfeld and his war policies, but his primary objection is his repeated statement that “armor and artillery don’t count” enough in the offensive. He recently told an MSNBC audience, “Thank God for the Abrams tank and… the Bradley fighting vehicle,” and added that the “war isn’t over until we’ve got a tank sitting on top of Saddam’s bunker.” In March 2003, IDT received over $14 million in contracts relating to Abrams and Bradley machinery parts and support hardware.
Downing and Metal Storm - Downing is a board member of Metal Storm Ltd, a ballistics-technology company with both US and Australian defense contracts. According to its executive director, Metal Storm’s technologies will “provide some significant advantage” in the type of urban warfare being fought in Iraq.
Fox News and wvc3 - Fox News analysts Lieutenant Colonel William Cowan and Major Robert Bevelacqua are CEO and vice president, respectively, of the wvc3group, a defense consulting firm that serves as a liaison between arms companies and the US government. The firm recently signed a contract to promote military aviation equipment produced by a New Zealand firm. The firm promotes itself by advising potential customers of its inside contacts with the US military and the Defense Department. A message on its Web site, augmented by a sound file of loud gunfire, reads, “We use our credibility to promote your technology.” Another Fox analyst, Major General Paul Vallely, represents several information-technology firms. Vallely is most valuable, says Fox bureau chief Kim Hume, as a commentator on psychological operations.
Little Concern at the Networks - The networks are relatively uninterested in any potential conflicts of interest or possible promotions of ideological or financial agendas. Elena Nachmanoff, vice president of talent development at NBC News, dismisses any such concerns: “We are employing them for their military expertise, not their political views.” She says that the analysts play influential roles behind the cameras at NBC, helping producers decide on what to report and how to report it. But, she says, defense contracts are “not our interest.” Hume says that Fox “expect[s] the analysts to keep their other interests out of their commentary, or we stop using them.” Hume admits that Fox has never severed its connection with any analyst, though it is aware of Cowan’s, Bevelacqua’s, and Vallely’s ties to their respective defense firms. Interestingly, Vallely, the expert on so-called “psyops” warfare, developed a concept he called “MindWar,” a psychological propaganda strategy that uses, in his words, “electronic media—television and radio” in the “deliberate, aggressive convincing of all participants in a war that we will win that war.” Nation reporters Daniel Benaim, Priyanka Motaparthy, and Vishesh Kumar muse, “With the televised version of Operation Iraqi Freedom, we may be watching his theory at work—and at a tidy profit, too.” [Nation, 4/21/2003]

Entity Tags: The Nation, Raytheon, Priyanka Motaparthy, Veritas Capital, William Cowan, wvc3 Group, Vishesh Kumar, Wayne Downing, Robert Bevelacqua, NBC, Donald Rumsfeld, Daniel Benaim, Elena Nachmanoff, Committee for the Liberation of Iraq, Barry McCaffrey, Ahmed Chalabi, Bush administration (43), New York Times, Paul Vallely, Iraqi National Congress, Fox News, MSNBC, Metal Storm Ltd, Mitretek, Kim Hume, Integrated Defense Technologies

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

In May 2003, the media watchdog group Fairness and Accuracy in Reporting (FAIR) reports the results of an analysis of media coverage of the start of the Iraq war. The study looked at the main news programs on ABC, CBS, NBC, Fox, and PBS between March 20, 2003, one day after the Iraq war began, through April 9, three weeks later. The study found that 1,617 on-camera sources appeared in stories about Iraq. Sixty-four percent of all sources were pro-war, while ten percent were anti-war. Current and former US or British officials made up 57 percent of all sources. Pro-war sources tended to be interviewed at length in the studio. Whereas, the study’s authors note: “Guests with anti-war viewpoints were almost universally allowed one-sentence soundbites taken from interviews conducted on the street. Not a single show in the study conducted a sit-down interview with a person identified as being against the war.” [Fairness and Accuracy in Reporting, 5/2003]

Entity Tags: Fairness and Accuracy in Reporting

Timeline Tags: US Military, Events Leading to Iraq Invasion, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

As the first signs of the insurgency in Iraq begin emerging, and journalists begin reporting on the increasing violence in that supposedly liberated country, the Pentagon quickly counters with propaganda from its proven cadre of “military analysts”—returned military officers who proved during the run-up to war that they could present the Pentagon’s message about the invasion and occupation in an independent, authoritative, and effective manner (see April 20, 2008 and Early 2002 and Beyond). An internal Pentagon memo encourages its public relations officials to “re-energize surrogates and message-force multipliers,” beginning with its military analysts. The PR staff, led by Assistant Secretary of Defense for Public Affairs Victoria Clark, suggests taking a group of analysts on a tour of Iraq timed to coincide with President Bush’s upcoming request for $87 billion in emergency war financing. [New York Times, 4/20/2008]

Entity Tags: Victoria (“Torie”) Clarke, US Department of Defense, George W. Bush

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Military Analysts

Victoria “Torie” Clarke, the Pentagon’s former public relations secretary who developed the Pentagon’s Iraq propaganda operation (see May 2001), joins CNN as a political and policy analyst. Her propaganda operation relied on retired military officers to serve as network analysts, promoting the administration’s Iraq policies and touting the occupation as a success. [New York Times, 9/23/2003] Several months later, Clarke will also join Comcast Communications, the nation’s largest cable television corporation, as its senior adviser for communications and government affairs. [PRWatch, 12/15/2003]

Entity Tags: Victoria (“Torie”) Clarke, CNN, US Department of Defense

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

Fox analyst Paul Vallely.Fox analyst Paul Vallely. [Source: The Intelligence Summit]The Pentagon sends a group of retired military generals and other high-ranking officers—part of its team of “independent military analysts” (see April 20, 2008 and Early 2002 and Beyond) on a carefully arranged tour of Iraq (see Summer 2003). The idea is to have the analysts counter the negative images being reported from Iraq about the upsurge in violence from the burgeoning insurgency. The Pentagon also wants the analysts to present a positive spin on Iraq in time to bolster President Bush’s request to Congress for $87 billion in emergency war financing. The group includes four analysts from Fox News, the Pentagon’s go-to media outlet for promulgating its propaganda and spin, one analyst from CNN and ABC, and several prominent members of research groups whose opinion articles appear regularly in the editorial pages of the largest US newspapers. The Pentagon promises that the analysts will be given a look at “the real situation on the ground in Iraq.”
Two Very Different Views of Reality - While the situation is rapidly deteriorating for the US—the American administrator, L. Paul Bremer, later writes that the US only has “about half the number of soldiers we needed here,” and has told Bush, “We’re up against a growing and sophisticated threat” at a dinner party that takes place on September 24, while the analysts are in Iraq (see September 24, 2003)—the story promoted by the analysts is starkly different. Their official presentation as constructed on a minute-by-minute basis by Pentagon officials includes a tour of a model school, visits to a few refurbished government buildings, a center for women’s rights, a mass grave from the early 1990s, and a tour of Babylon’s gardens. Mostly the analysts attend briefings, where one Pentagon official after another provide them with a very different picture of Iraq. In the briefings, Iraq is portrayed as crackling with political and economic energy. Iraqi security forces are improving by the day. No more US troops are needed to combat the small number of isolated, desperate groups of thugs and petty criminals that are spearheading the ineffective insurgency, which is perpetually on the verge of being eliminated. “We’re winning,” a briefing document proclaims. ABC analyst William Nash, a retired general, later calls the briefings “artificial,” and calls the tour “the George Romney memorial trip to Iraq,” a reference to former Republican governor George Romney’s famous claim that US officials had “brainwashed” him into supporting the Vietnam War during a tour there in 1965. Yet Nash, like the other analysts, will provide the talking points the Pentagon desires to his network’s viewers. Pentagon officials worry, for a time, about whether the analysts will reveal the troubling information they learn even on such a well-groomed and micromanaged junket, including the Army’s use of packing poorly armored Humvees with sandbags and Kevlar blankets, and the almost laughably poor performance of the Iraqi security forces. One Fox analyst, retired Army general Paul Vallely, later says, “I saw immediately in 2003 that things were going south.” But the Pentagon has no need to worry about Vallely or any of the other analysts. “You can’t believe the progress,” Vallely tells Fox News host Alan Colmes upon his return. Vallely predicts that the insurgency would be “down to a few numbers” within months. William Cowan, a retired Marine colonel, tells Fox host Greta Van Susteren, “We could not be more excited, more pleased.” Few speak about armor shortages or poor performances by Iraqi security forces. And all agree with retired general Carlton Shepperd’s conclusion on CNN: “I am so much against adding more troops.”
'Home Run' - The Iraq tour is viewed as what reporter David Barstow will call “a masterpiece in the management of perceptions.” Not only does it successfully promote the administration’s views on Iraq, but it helps fuel complaints that “mainstream” journalists are ignoring what administration officials and war supporters call “the good news” in Iraq. “We’re hitting a home run on this trip,” a senior Pentagon official says in an e-mail to the chairman and vice chairman of the Joint Chiefs of Staff, Richard Myers and Peter Pace. The Pentagon quickly begins planning for future trips, not just to Iraq but to Afghanistan and Guantanamo Bay (see June 24-25, 2005) as well. These trips, and the orchestrated blitz of public relations events that follow, are strongly supported by the White House.
Countering 'Increasingly Negative View' of Occupation - Pentagon spokesman Lawrence Di Rita will later explain that a “conscious decision” was made to use the analysts to counteract what Di Rita calls “the increasingly negative view of the war” coming from journalists in Iraq. The analysts generally have “a more supportive view” of the administration and the war; and the combination of their military expertise and their tremendous visibility make them ideal for battling what Di Rita and other Pentagon and administration see as unfairly negative coverage. On issues such as troop morale, detainee interrogations, inadequate equipment, and poorly trained Iraqi forces, Di Rita will say the analysts “were more likely to be seen as credible spokesmen.”
Business Opportunities - Many of the analysts are not only in Iraq to take part in the Pentagon’s propaganda efforts, but to find out about business opportunities for the firms they represent. They meet with civilian and military leaders in Iraq and Kuwait, including many who will make decisions about how the $87 billion will be spent. The analysts gather inside information about the most pressing needs of the US military, including the acute shortage of “up-armored” Humvees, the billions needed to build new military bases, the dire shortage of translators, and the sprawling and expensive plans to train Iraqi security forces. Analysts Cowan and Sherwood are two of the analysts who have much to gain from this aspect of their tour. Cowan is the CEO of a new military firm, the wvc3 Group. Sherwood is the executive vice president of the firm. The company is seeking contracts worth tens of millions of dollars to supply body armor and counterintelligence services in Iraq. The company has a written agreement to use its influence and connections to help Iraqi tribal leaders in Al-Anbar province win reconstruction contracts from the Americans. “Those sheiks wanted access to the CPA,” Cowen later recalls, referring to the Coalition Provisional Authority. And he is determined to provide that access. “I tried to push hard with some of Bremer’s people to engage these people of Al-Anbar,” he recalls. Fox military analyst Charles Nash, a retired Navy captain, works as a consultant for small companies who want to land fat defense contracts. As a military analyst, he is able to forge ties with senior military leaders, many of whom he had never met before. It is like being “embedded” with the Pentagon leadership, he will recall. He will say, “You start to recognize what’s most important to them…. There’s nothing like seeing stuff firsthand.” An aide to the Pentagon’s chief of public relations, Brent Krueger, will recall that he and other Pentagon officials are well aware of their analysts’ use of their access as a business advantage. Krueger will say, “Of course we realized that. We weren’t na├»ve about that…. They have taken lobbying and the search for contracts to a far higher level. This has been highly honed.” (Di Rita will deny ever thinking that analysts might use their access to their business advantage, and will say that it is the analysts’ responsibility to comply with ethical standards. “We assume they know where the lines are,” he will say.) [New York Times, 4/20/2008]

Entity Tags: William Nash, wvc3 Group, US Department of Defense, Richard B. Myers, Peter Pace, William Cowan, Lawrence Di Rita, Coalition Provisional Authority, Charles Nash, Carlton Shepperd, CNN, Brent T. Krueger, David Barstow, ABC News, Alan Colmes, Fox News, Paul Vallely, George Romney, George W. Bush, Greta Van Susteren, L. Paul Bremer

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Military Analysts

Omnitec corporate logo.Omnitec corporate logo. [Source: Omnitec Solutions]Since the Pentagon began using retired military officers as media “military analysts” to promote the Iraq war and occupation (see April 20, 2008 and Early 2002 and Beyond), it has closely monitored the performance of those analysts. Among other methods, it retains the services of a private contractor, Omnitec Solutions, to scour databases for any mention of military analysts in the broadcast and print media. Omnitec uses the same tools as corporate branding experts to tabulate and evaluate the performance of those analysts. One Omnitec report, issued this year, assesses the impact of the analysts in the media after they were given a carefully programmed “tour” of Iraq by the Pentagon. According to the report, upon their return, the analysts echoed Pentagon themes and talking points throughout the media. “Commentary from all three Iraq trips was extremely positive over all,” the report concludes. [New York Times, 4/20/2008]

Entity Tags: US Department of Defense, Omnitec Solutions

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

A portion of Merritt’s e-mail discussing a ‘core group’ of analysts to ‘carry our water.’A portion of Merritt’s e-mail discussing a ‘core group’ of analysts to ‘carry our water.’ [Source: US Department of Defense] (click image to enlarge)Pentagon official Roxie Merritt, the Director of Press Operations, sends a memo to several top Pentagon officials, including Larry Di Rita, the top public relations aide to Defense Secretary Donald Rumsfeld. The memo reports on Merritt’s conclusions and proposals in the aftermath of a Pentagon-sponsored trip to Iraq by a number of military analysts. The trip is part of the Pentagon’s propaganda operation, which uses retired military officers to go on broadcast news shows and promote the administration’s Iraq policies (see April 20, 2008 and Early 2002 and Beyond). The memo is in several sections:
'Background' - “One of the most interesting things coming from this trip to Iraq with the media analysts has been learning how their jobs have been undergoing a metamorphosis. There are several reasons behind the morph… with an all voluntary military, no one in the media has current military background. Additionally we have been doing a good job of keeping these guys informed so they have ready answers when the networks come calling.”
'Current Issues' - “The key issue here is that more and more, media analysts are having a greater impact on the television media network coverage of military issues. They have now become the go to guys not only for breaking stories, but they influence the views on issues. They also have a huge amount of influence on what stories the network decides to cover proactively with regard to the military…”
'Recommendation' - “1.) I recommend we develop a core group from within our media analyst list of those that we can count on to carry our water. They become part of a ‘hot list’ of those that we immediately make calls to or put on an email distro [distribution] list before we contact or respond to media on hot issues. We can also do more proactive engagement with this list and give them tips on what stories to focus on and give them heads up on issues as they are developing. By providing them with key and valuable information, they become the key go to guys for the networks and it begins to weed out the less reliably friendly analysts by the networks themselves…
bullet 3.) Media ops and outreach can work on a plan to maximize use of the analysts and figure out a system by which we keep our most reliably friendly analysts plugged in on everything from crisis response to future plans. This trusted core group will be more than willing to work closely with us because we are their bread and butter and the more they know, the more valuable they are to the networks…
bullet 5.) As evidenced by this analyst trip to Iraq, the synergy of outreach shops and media ops working together on these types of projects is enormous and effective. Will continue to exam [sic] ways to improve processes.”
Response from Di Rita - Di Rita is impressed. He replies, “This is a thoughtful note… I think it makes a lot of sense to do as you suggest and I guess I thought we were already doing a lot of this in terms of quick contact, etc… We ought to be doing this, though, and we should not make the list too small…” In 2008, Salon commentator Glenn Greenwald will sum up the plan: “So the Pentagon would maintain a team of ‘military analysts’ who reliably ‘carry their water—yet who were presented as independent analysts by the television and cable networks. By feeding only those pro-government sources key information and giving them access—even before responding to the press—only those handpicked analysts would be valuable to the networks, and that, in turn, would ensure that only pro-government sources were heard from. Meanwhile, the ‘less reliably friendly’ ones—frozen out by the Pentagon—would be ‘weeded out’ by the networks (see May 10-11, 2007). The pro-government military analysts would do what they were told because the Pentagon was ‘their bread and butter.’ These Pentagon-controlled analysts were used by the networks not only to comment on military matters—and to do so almost always unchallenged—but also even to shape and mold the networks’ coverage choices.” [Salon, 5/10/2008]

Entity Tags: Donald Rumsfeld, US Department of Defense, Lawrence Di Rita, Roxie Merritt, Glenn Greenwald

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

Chris Matthews.Chris Matthews. [Source: Montgomery College]Chris Matthews, the host of MSNBC’s Hardball, asks three of the Pentagon’s most reliable “military analysts” (see April 20, 2008 and Early 2002 and Beyond)—retired generals Montgomery Meigs, Wayne Downing, and Kenneth Allard—on his show to pillory a recent New Yorker article by Seymour Hersh that reveals Pentagon plans for an attack on Iran (see (Early January 2005)). Matthews calls the three “Hardball’s war council.” After the broadcast, Allard writes an e-mail to Pentagon public relations official Larry Di Rita, in which he says, “As you may have seen on MSNBC, I attributed a lot of what [Hersh] said to disgruntled CIA employees who simply should be taken out and shot.” [Salon, 5/10/2008]

Entity Tags: Wayne Downing, Seymour Hersh, Lawrence Di Rita, MSNBC, Montgomery Meigs, US Department of Defense, Chris Matthews, Kenneth Allard

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

In an e-mail to a variety of Pentagon officials, an unnamed lieutenant colonel exults that the Pentagon’s Iraq propaganda operation using military analysts to promote the administration’s war policies is producing a “big payback.” He then writes, “There are about 50 retired military analysts that are part of this group… these are the folks that end up on FOX, CNN, etc. interpreting military happenings. These calls are conducted frequently and offer HUGE payback… these end up being the people who carry the mail on talk shows.” [Salon, 5/10/2008]

Entity Tags: US Department of Defense, CNN, Fox News

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

Jed Babbin.Jed Babbin. [Source: The Intelligence Summit]Three days before a group of military analysts are taken to Guantanamo by the Pentagon for an orchestrated “tour” (see June 24-25, 2005), one planning e-mail from Pentagon official Dallas Lawrence gives weight to the belief that the tour was arranged to prepare the analysts to deliver scripted talking points before the cameras (see April 20, 2008 and Early 2002 and Beyond). Lawrence notes the importance of scheduling the Guantanamo trip to ensure that an analyst for the American Spectator, Jed Babbin, can participate: “He is hosting a number of radio shows this summer. I would have to think he would have every member of Congress on to talk about their trip together—a definite plus for us looking to expand the echo chamber.” Babbin will respond with a Spectator article lambasting Democratic critics of Guantanamo, and will be given an invitation to appear on Bill O’Reilly’s Fox News talk show. Pentagon public relations official Lawrence Di Rita is quite pleased by Babbin’s work, and in an e-mail to other Pentagon officials, says: “We really should try to help [Babbin]. He is consistently solid and helpful.” [Salon, 5/9/2008]

Entity Tags: US Department of Defense, American Spectator, Bill O’Reilly, Dallas Lawrence, Fox News, Lawrence Di Rita, Jed Babbin

Timeline Tags: US Military, Torture of US Captives, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

Pentagon official Dallas Lawrence, tracking military analyst Donald Shepperd’s performance on CNN (see June 24-27, 2005) as part of the Pentagon’s Iraq propaganda operation (see April 20, 2008 and Early 2002 and Beyond), gives his one-word assessment of Shepperd’s performance: “Yes!!!!!” [Salon, 5/9/2008]

Entity Tags: US Department of Defense, CNN, Donald Shepperd, Dallas Lawrence

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

CNN analyst Donald Shepperd.CNN analyst Donald Shepperd. [Source: New York Times]With criticism of the Guantanamo Bay detention facility reaching new heights, new allegations of abuse from UN human rights experts, Amnesty International receiving plenty of media exposure for calling the facility “the gulag of our times” (see May 25, 2005), and many calling for the facility’s immediate closure, the Pentagon counters by launching the latest in its propaganda counteroffensive designed to offset and blunt such criticism (see April 20, 2008). The Pentagon and White House’s communications experts place a select group of around ten retired military officers, all who regularly appear on network and cable news broadcasts as “independent military analysts,” on a jet usually used by Vice President Dick Cheney, and fly them to Cuba for a carefully orchestrated tour of the facility. [New York Times, 4/20/2008]
A Four-Hour Tour - During the three-hour flight from Andrews Air Force Base to Cuba, the analysts are given several briefings by various Pentagon officials. After landing, but before being taken to the detention facility, they are given another 90-minute briefing. The analysts spend 50 minutes lunching with some of the soldiers on base, then begin their tour. They spend less than 90 minutes viewing the main part of the Guantanamo facility, Camp Delta; in that time, they watch an interrogation, look at an unoccupied cellblock, and visit the camp hospital. They spend ten minutes at Camp V and 35 minutes at Camp X-Ray. After less than four hours in Guantanamo’s detention facilities, they depart for Washington, DC. [Salon, 5/9/2008] This is the first of six such excursions, all designed to prepare the analysts for defending the administration’s point of view and counter the perception that Guantanamo is a haven for abusive treatment of prisoners. During the flight to the facility, during the tour, and during the return flight, Pentagon officials hammer home the message they want the analysts to spread: how much money has been spent on improving the facility, how much abuse the guards have endured, and the extensive rights and privileges granted to the detainees.
Producing Results - The analysts provide the desired results. All ten immediately appear on television and radio broadcasts, denouncing Amnesty International, challenging calls to close the facility, and assuring listeners that the detainees are being treated humanely. Donald Shepperd, a retired Air Force general, tells CNN just hours after returning from Guantanamo, “The impressions that you’re getting from the media and from the various pronouncements being made by people who have not been here in my opinion are totally false.” The next morning, retired Army General Montgomery Meigs appears on NBC’s flagship morning show, Today, and says: “There’s been over $100 million of new construction [at Guantanamo]. The place is very professionally run.” Transcripts of the analysts’ appearances are quickly circulated among senior White House and Pentagon officials, and cited as evidence that the Bush administration is winning the battle for public opinion. [New York Times, 4/20/2008]

Entity Tags: NBC, Donald Shepperd, Amnesty International, Bush administration (43), CNN, Montgomery Meigs, US Department of Defense

Timeline Tags: US Military, Torture of US Captives, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

Donald Shepperd, on the June 24 CNN broadcast.Donald Shepperd, on the June 24 CNN broadcast. [Source: CNN]Within hours of returning from a Pentagon-sponsored “fact-finding” trip to the Guantanamo detention facility (see June 24-25, 2005), CNN military analyst Don Shepperd, as planned (see June 25, 2005), extolls the virtues of the Pentagon’s handling of detainees on a lineup of CNN news broadcasts. As per his most recent briefing, he does not mention the case of Mohammed al-Khatani (see August 8, 2002-January 15, 2003), who has suffered extensive brutality at the hands of his captors. Instead, his “analyses” are so uniformly laudatory that, as commentator Glenn Greenwald will observe, they are “exactly what it would have been had [Defense Secretary Donald] Rumsfeld himself written the script.” After returning from his half-day visit, he participates in a live telephone interview with CNN anchor Betty Nguyen. He opens with the observation: “I tell you, every American should have a chance to see what our group saw today. The impressions that you’re getting from the media and from the various pronouncements being made by people who have not been here, in my opinion, are totally false. What we’re seeing is a modern prison system of dedicated people, interrogators and analysts that know what they are doing. And people being very, very well-treated. We’ve had a chance to tour the facility, to talk to the guards, to talk to the interrogators and analysts. We’ve had a chance to eat what the prisoners eat. We’ve seen people being interrogated. And it’s nothing like the impression that we’re getting from the media. People need to see this, Betty.… I have been in prisons and I have been in jails in the United States, and this is by far the most professionally-run and dedicated force I’ve ever seen in any correctional institution anywhere.” Shepperd watched an interrogation, and he describes it thusly: “[T]hey’re basically asking questions. They just ask the same questions over a long period of time. They get information about the person’s family, where they’re from, other people they knew. All the type of things that you would want in any kind of criminal investigation. And these were all very cordial, very professional. There was laughing in two of them that we…” Nguyen interrupts to ask, “Laughing in an interrogation?” and Shepperd replies: “In the two of them that we watched. Yes, indeed. It’s not—it’s not like the impression that you and I have of what goes on in an interrogation, where you bend people’s arms and mistreat people. They’re trying to establish a firm professional relationship where they have respect for each other and can talk to each other. And yes, there were laughing and humor going on in a couple of these things. And I’m talking about a remark made where someone will smirk or laugh or chuckle.” In another CNN interview three days later, Shepperd reiterates and expands upon his initial remarks, and says of the detainees: “[W]e have really gotten a lot of information to prevent attacks in this country and in other countries with the information they’re getting from these people. And it’s still valuable.” CNN does not tell its viewers that Shepperd is president of The Shepperd Group, a defense lobbying and consulting firm. [CNN, 6/24/2005; Salon, 5/9/2008]

Entity Tags: The Shepperd Group, CNN, Donald Shepperd, US Department of Defense

Timeline Tags: US Military, Torture of US Captives, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

Retired Air Force General Donald Shepperd, a CNN news analyst, returns from a “fact-finding” trip to Guantanamo Bay (see June 24-25, 2005) prepared to provide Pentagon talking points to CNN audiences. Shepperd is remarkably candid about his willingness to serve as a Pentagon propagandist, writing in a “trip report” he files with his handlers, “Did we drink the ‘Government Kool-Aid?’—of course, and that was the purpose of the trip.” He acknowledges that “a one day visit does not an expert make” (Shepperd and his fellow analysts spent less than four hours touring the entire facility, all in the company of Pentagon officials), and notes that “the government was obviously going to put its best foot forward to get out its message.” He adds that “former military visitors are more likely to agree with government views than a more appropriately skeptical press.” Shepperd also sends an e-mail to Pentagon officials praising the trip and asking them to “let me know if I can help you.” He signs the e-mail, “Don Shepperd (CNN military analyst).” Shepperd’s e-mail is forwarded to Larry Di Rita, a top public relations aide to Secretary of Defense Donald Rumsfeld. Di Rita’s reply shows just how much control the Pentagon wields over the analysts. Di Rita replies, “OK, but let’s get him briefed on al-Khatani so he doesn’t go too far on that one.” Di Rita is referring to detainee Mohammed al-Khatani (see August 8, 2002-January 15, 2003), who had been subjected to particularly brutal treatment. Shepperd will, as planned, praise the Guantanamo detainee program on CNN in the days and hours following his visit to the facility (see June 24-25, 2005). [Salon, 5/9/2008] He will say in May 2008: “Our message to them as analysts was, ‘Look, you got to get the importance of this war out to the American people.’ The important message is, this is a forward strategy, it is better to fight the war in Iraq than it is a war on American soil.” [PBS, 5/1/2008]

Entity Tags: US Department of Defense, CNN, Donald Shepperd

Timeline Tags: US Military, Torture of US Captives, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

Portion of Pentagon e-mail discussing Meigs/Jacobs strategy session.Portion of Pentagon e-mail discussing Meigs/Jacobs strategy session. [Source: Salon] (click image to enlarge)Two supposedly “independent” military analysts who are participating in the Pentagon’s Iraq propaganda campaign (see April 20, 2008 and Early 2002 and Beyond) take part in Pentagon-hosted media strategy sessions to maximize the efficacy of the Pentagon’s propaganda onslaught regarding the Guantanamo Bay detention facility (see July 5, 2005). Retired General Montgomery Meigs and retired Colonel Jack Jacobs (who will be praised in 2008 by NBC’s Brian Williams for his independence—see April 29, 2008) take part in a session that is documented in an internal Pentagon e-mail. Suggestions in the Jacobs/Meigs session include providing information and photographs to all network presidents; not scheduling prime-time press conferences for Defense Secretary Donald Rumsfeld; only make Rumsfeld available to the press after priming reporters with information and photos, and ensuring that press questioning take place in places in which Rumsfeld is comfortable; and providing an “exclusive” report or analysis to the Washington Post. Both Meigs and Jacobs are routinely touted as “independent analysts” by MSNBC; both are shown to be quite reliable in providing Pentagon talking points by the Pentagon’s tracking system (see 2005 and Beyond). [Salon, 5/9/2008]

Entity Tags: US Department of Defense, Brian Williams, Donald Rumsfeld, Jack Jacobs, MSNBC, NBC, Montgomery Meigs

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

Gordon Cucullu.Gordon Cucullu. [Source: The Intelligence Summit]“Independent military analyst” Gordon Cucullu, a former Green Beret, is an enthusiastic participant in the Pentagon’s Iraq propaganda operation (see April 20, 2008 and Early 2002 and Beyond). Cucullu has just returned from a half-day tour of the Guantanamo detention facility (see June 24-25, 2005), and is prepared to give the Pentagon’s approved message to the media.
Talking Points Covered in Fox Appearance - In an e-mail to Pentagon official Dallas Lawrence, he alerts the department to a new article he has written for conservative Website FrontPage, and notes that he has appeared on an early-morning broadcast on Fox News and delivered the appropriate talking points: “I did a Fox & Friends hit at 0620 this morning. Good emphasis on 1) no torture, 2) detainees abuse guards, and 3) continuing source of vital intel.” [Salon, 5/9/2008]
Op-Ed: Pampered Detainees Regularly Abuse Guards - In the op-ed for FrontPage, entitled “What I Saw at Gitmo,” he writes that the US is being “extraordinarily lenient—far too lenient” on the detainees there. There is certainly abuse going on at Guantanamo, Cucullu writes—abuse of soldiers by the detainees. Based on his three-hour tour of the facility, which included viewing one “interrogation” and touring an unoccupied cellblock, Cucullu says that the detainees “fight their captors at every opportunity” and spew death threats against the soldiers, their families, and Americans in general. The soldiers are regularly splattered with “feces, urine, semen, and spit.” One detainee reportedly told another, “One day I will enjoy sucking American blood, although their blood is bitter, undrinkable.” US soldiers, whom Cucullu says uniformly treat the detainees with courtesy and restraint (see August 8, 2002-January 15, 2003), are constantly attacked by detainees who wield crudely made knives, or try to “gouge eyes and tear mouths [or] grab and break limbs as the guards pass them food.” In return, the detainees are given huge meals of “well-prepared food,” meals which typically overflow from two styrofoam containers. Many detainees insist on “special meal orders,” and throw fits if their meals are not made to order. The level of health care they are granted, Cucullu says, would suit even the most hypochondriac American. Cucullu writes that the detainees are lavished with ice cream treats, granted extended recreational periods, live in “plush environs,” and provided with a full array of religious paraphernalia. “They are not abused, hanged, tortured, beheaded, raped, mutilated, or in any way treated the way that they once treated their own captives—or now treat their guards.” The commander, Brigadier General Jay Hood, tells Cucullu that such pampered treatment provides better results than harsher measures. “Establishing rapport” is more effective than coercion, Hood says, and, in Cucullu’s words, Hood “refers skeptics to the massive amount of usable intelligence information [the detainees] produce even three years into the program.” In conclusion, Cucullu writes, the reader is “right to worry about inhumane treatment” at Guantanamo, but on behalf of the soldiers, not the detainees. [FrontPage Magazine, 6/27/2005]

Entity Tags: US Department of Defense, Dallas Lawrence, Fox News, FrontPage Magazine, Gordon Cucullu, Jay W. Hood

Timeline Tags: US Military, Torture of US Captives, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts, Human Rights Violations

The Pentagon, tracking every bit of media coverage provided by the “independent military analysts” who are part of its Iraq propaganda program (see April 20, 2008 and Early 2002 and Beyond), is particularly pleased with the results of its half-day tour of Guantanamo for selected analysts (see June 24-25, 2005). Its tracking (see 2005 and Beyond) finds that Lieutenant Colonel Gordon Cucullu (see June 27, 2005) receives the most coverage during the almost two weeks after the tour, followed by Major General Donald Shepperd (see June 24-27, 2005). In all, the analysts made 37 media appearances. They emphasized the following talking points:
Prisoner/Guard Abuse -
bullet “Most abuse is either toward US military personnel and/or between prisoners.”
bullet “US military guards are regularly threatened by prisoners.”
bullet “Some analysts stated there may have been past abuses at Gitmo but not now.”
'Prisoner Interrogations' -
bullet “Interrogators are building relationships with prisoners, not torturing them.”
bullet “We are still gaining valuable information from prisoners.”
bullet Interrogations are very professionally run.”
'Quality of Prisoner Care' -
bullet “Prisoners are given excellent treatment, including provision of any and all religious paraphernalia.”
bullet “Special dietary requests are routinely granted.”
'Closing Gitmo' -
bullet “Gitmo exceeds Geneva Convention requirements.”
bullet “We should not close this facility and let dangerous terrorists out.” [Salon, 5/9/2008]

Entity Tags: Gordon Cucullu, Geneva Conventions, Donald Shepperd, US Department of Defense

Timeline Tags: US Military, Torture of US Captives, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts, Human Rights Violations

William Cowan.William Cowan. [Source: The Intelligence Summit]Fourteen Marines die in Iraq. Hours after their deaths, William Cowan, a retired Marine colonel and Fox News analyst (see April 20, 2008 and Early 2002 and Beyond) who has grown increasingly uncomfortable with what he will later call the Pentagon’s “twisted version of reality” being pushed on analysts in briefings, telephones the Pentagon to advise officials that his upcoming comments on Fox “may not all be friendly.” He is then given a private briefing, quickly arranged by Defense Secretary Donald Rumsfeld’s senior aides. But Cowan then tells Fox host Bill O’Reilly that it has been “a bad week” in Iraq, that many military officials he has talked to were “expressing a lot of dismay and disappointment at the way things are going,” and the US is “not on a good glide path right now” in Iraq. The repercussions are almost immediate. According to Cowan, he is “precipitously fired from the analysts group” for this appearance. The Pentagon “simply didn’t like the fact that I wasn’t carrying their water.” Cowan later recalls: “Suddenly, boom, I never got another telephone call, I never got another e-mail from them.… I was just booted off the group. I was fired.” Cowan will say that he and other analysts were given special access only “as long as they thought I was serving their purposes.… I drink nobody’s Kool-Aid.” The next day, the other analysts take part in a conference call with General James Conway, the director of operations for the Joint Chiefs of Staff, where he urges them not to let the Marines’ deaths erode support for the war. Conway is blunt, saying directly that the US citizenry is the main target of Pentagon propaganda. “The strategic target remains our population,” he tells them. “We can lose people day in and day out, but they’re never going to beat our military. What they can and will do if they can is strip away our support. And you guys can help us not let that happen.” An analyst chimes in, “General, I just made that point on the air.” Conway says, “Let’s work it together, guys.” [New York Times, 4/20/2008; Washington Post, 4/21/2008]

Entity Tags: Fox News, Bill O’Reilly, Joint Chiefs of Staff, William Cowan, James Conway, US Department of Defense

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Military Operations, Public Opinion, Military Analysts

Joseph Galloway.Joseph Galloway. [Source: National Public Radio]Veteran war correspondent Joseph Galloway, a stern critic of the Iraq policies of the administration and the Pentagon, journeys to the Pentagon for what he believes to be a one-on-one lunch with Defense Secretary Donald Rumsfeld. The reporter is surprised to find that Rumsfeld has invited four colleagues along to assist him with Galloway: Peter Pace, the chairman of the Joint Chiefs of Staff; Richard Cody, the vice chief of staff of the Army; the director of the Joint Staff, Walter Sharp; and the Assistant Secretary of Defense for Public Affairs, Larry Di Rita. The highlights of the lunch discussion, which is marked by a series of digressions and tangential conversations, are as follows:
bullet Rumsfeld tells Galloway, “I’m not hearing anything like the things you are writing about.” Galloway responds that he often found that people in positions of such power and influence rarely receive the unvarnished truth. Rumsfeld retorts: “Oh, I know that but I talk to lots of soldiers all the time. Why, I have given over 600 town hall meetings and anyone can ask me anything.”
bullet Rumsfeld then shifts gears to visit one of Galloway’s favorite topics: the question of whether the US Army is broken. Far from being in poor shape, Rumsfeld asserts, the Army is “light years better than it was four years ago.” Galloway counters that Rumsfeld’s strategies are nonsensical if they result in Army and Marine soldiers being sent in endless forays down the same highways to die by roadside bombs. The US is playing to the insurgency’s strong suit, Galloway argues. Rumsfeld agrees, and says he has instructed the US commander in Iraq, General George Casey, to shift the focus from patrolling to “standing up” the Iraqi defense forces. He has told Iraq’s leaders that the US is losing the stomach for the ever-growing casualty count, “and they understand that and agree with it.” Galloway parries Rumsfeld’s talk with a question about the Army sending bill collectors after wounded soldiers who lost limbs in a bombing, or were “overpaid” for combat duty and benefits. Rumsfeld blames the Pentagon’s computer system, and says the problem is being addressed.
bullet Rumsfeld agrees with one of Galloway’s columns that lambasted the Pentagon for doing enemy body counts. “We are NOT going to do body counts,” Rumsfeld asserts. Galloway retorts that the Pentagon is indeed doing body counts and releasing them, and has been doing so for a year. If you don’t want to do body counts, Galloway says, then stop doing them.
Throughout the conversation, Rumsfeld jots down notes on what he considers to be valid points or criticisms. Galloway writes: “Others at the table winced. They had visions of a fresh shower of the secretary’s famous ‘snowflakes,’ memos demanding answers or action or both.” Before Galloway leaves, Rumsfeld shows him some memorabilia and tells him, “I want you to know that I love soldiers and I care about soldiers. All of us here do.” Galloway replies that concern for the troops and their welfare and safety are his only purpose, “and I intend to keep kicking your butt regularly to make sure you stay focused on that goal.” As Galloway writes, “He grinned and said: ‘That’s all right. I can take it.’” [Knight Ridder, 11/2/2005]

Entity Tags: Walter Sharp, Joseph L. Galloway, Donald Rumsfeld, Lawrence Di Rita, Peter Pace, Richard Cody, US Department of Defense

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

After several of Defense Secretary Donald Rumsfeld’s former generals go public with devastating critiques of Rumsfeld’s strategies and planning in Iraq in what comes to be nicknamed the “Generals’ Revolt,” Rumsfeld determines to use the Pentagon’s “military analysts” (see April 20, 2008 and Early 2002 and Beyond) to counter the storm of negative publicity. He has his aides summon a clutch of analysts for a briefing with him (see April 18, 2006); his office reminds one aide that “the boss” wants the meeting fast “for impact on the current story.” Pentagon officials help two Fox analysts, former generals Thomas McInerney and Paul Vallely, write an op-ed for the Wall Street Journal entitled “In Defense of Donald Rumsfeld.” Vallely sends an e-mail to the Pentagon, “Starting to write it now,” and soon thereafter adds, “Any input for the article will be much appreciated.” Rumsfeld’s office quickly forwards Vallely a list of talking points and specifics. Shortly thereafter, a Pentagon official reports, “Vallely is going to use the numbers.” But on April 16, the New York Times, which has learned of the plan, publishes a front-page story about it, sending Pentagon officials into damage-control mode. They describe the session with McInerney and Vallely as “routine,” and issue internal directives to keep communications with analysts “very formal.” One official warns subordinates, “This is very, very sensitive now.” [New York Times, 4/20/2008; Washington Post, 4/21/2008]

Entity Tags: New York Times, Donald Rumsfeld, Fox News, Wall Street Journal, US Department of Defense, Thomas G. McInerney, Paul Vallely

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Military Operations, Public Opinion, Military Analysts, The 'Generals' Revolt'

David Grange.David Grange. [Source: CNN]CNN airs commentary from three of its “independent military analysts,” some of whom will later be cited as participants in the Pentagon’s Iraq propaganda operation (see April 20, 2008 and Early 2002 and Beyond). The analysts are retired Army Brigadier General James “Spider” Marks (whom CNN will later fire for conflicts of interest—see July 2007), retired Air Force Major General Donald Shepperd, and retired US Army Brigadier General David Grange. The topic is Defense Secretary Donald Rumsfeld and whether he should resign. After Marks confirms that Rumsfeld repeatedly refused requests from field commanders to send more troops into Iraq during critical battlefield moments (see April 16, 2006), CNN anchor Wolf Blitzer raises the issue of other retired generals calling for Rumsfeld’s resignation.
Grange - Grange dismisses the resignation demands as coming from “a small number of general officers…” Grange says he does not have a close relationship with Rumsfeld, but admits that he participates in “occasional” briefings with Rumsfeld and Pentagon officials. Grange says “it would be inappropriate [for Rumsfeld] to step down right now,” and adds that it really isn’t the generals’ business to make any such recommendations.
Shepperd - Blitzer plays the commentary of retired Army Major General Paul Eaton, who blames Rumsfeld for not putting “enough boots on the ground to prosecute” the Iraq war and has also called for Rumsfeld’s resignation, then asks Shepperd for his commentary. Shepperd, one of the most reliable of the Pentagon’s “independent analysts” (see June 24-25, 2005), says while Rumsfeld made some “misjudgments,” he should not resign. Like Grange, he questions the “propriety” of the retired generals’ speaking out on the subject. “It steps over, in my opinion, the line of the role of military general officers, active or retired, calling for the resignation of a duly appointed representative of the government by a duly elected government. That’s the problem I have with all of this. And it’s hard to have a rational discussion because you quickly get into, is the war going well or not, do we or do we not have enough troops, when the question is one of propriety about these statements.”
Marks - Marks adds his voice to the chorus, saying that “it’s not the place of retired general officers or anyone to make that statement.…[T]he country’s at war. You need to rally around those doing their best to prosecute it.” Though Marks stands with both Grange and Shepperd in defending Rumsfeld from calls for his resignation, he does note that he retired from the Army in part because of Rumsfeld’s cavalier treatment of two of his close friends, retired General Eric Shinseki (see February 25, 2003 and February 27, 2003) and General David McKiernan. [CNN, 4/16/2006]

Entity Tags: Wolf Blitzer, David Grange, David D. McKiernan, CNN, Donald Rumsfeld, Donald Shepperd, Eric Shinseki, James Marks, Paul Eaton, US Department of Defense

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Military Analysts, The 'Generals' Revolt'

CNN’s Wolf Blitzer interviews one of its military analysts, retired Army General James “Spider” Marks. Blitzer asks Marks if Defense Secretary Donald Rumsfeld ever rejected “recommendations from military commanders for more troops.” Marks replies: “Sure. Oh, absolutely. I mean, that’s been documented if you read General [Tommy] Franks’s book [American Soldier], and the current book, Cobra II [by Michael Gordon and another military analyst, Bernard Trainor], indicates very, very clearly, and in fact, that is in fact what happened. We requested the 1st Cavalry Division. That was denied. At a very critical point in the war, I might say. The metric that was established then was success against the Republican Guard and Saddam [Hussein]‘s forces when clearly the desired end state was what’s going to happen after the forces have been dealt with, and what do you do when you’ve got this military presence in Iraq. Clearly, the presence of more combat forces on the ground would have been needed.” [CNN, 4/16/2006] Later, during a Pentagon briefing of a gathering of military analysts, Rumsfeld will claim that he never denied any such troop increases, but that commanders such as Marks refused to accept additional troops (see Late December, 2006).

Entity Tags: James Marks, Bernard Trainor, CNN, Donald Rumsfeld, Wolf Blitzer, Michael Gordon, Thomas Franks, Saddam Hussein

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts, The 'Generals' Revolt'

Smarting from the media criticism sparked by the “Generals’ Revolt” and the subsequent revelation of Pentagon attempts to manipulate the media in response (see April 14-16, 2006), about 17 military analysts (see April 20, 2008 and Early 2002 and Beyond) meet with Defense Secretary Donald Rumsfeld and Joint Chiefs of Staff Chairman General Peter Pace. The subject, according to a transcript of the session, is how to marginalize war critics and pump up public support for the war. (Only Rumsfeld and Pace are identified by name in the transcript.) One analyst says bluntly: “I’m an old intel guy. And I can sum all of this up, unfortunately, with one word. That is Psyops [psychological operations]. Now most people may hear that and they think, ‘Oh my God, they’re trying to brainwash.’” Rumsfeld cuts the analyst off with a sarcastic comment: “What are you, some kind of a nut? You don’t believe in the Constitution?” Rumsfeld’s words draw laughter. Few of the participants discuss any of the actual criticism from the former generals.
'Illegal or Immoral'? - Interestingly, Rumsfeld acknowledges that he has been warned that his “information operations” are possibly “illegal or immoral.” He retorts: “This is the first war that’s ever been run in the 21st century in a time of 24-hour news and bloggers and internets and emails and digital cameras and Sony cams and God knows all this stuff.… We’re not very skillful at it in terms of the media part of the new realities we’re living in. Every time we try to do something someone says it’s illegal or immoral, there’s nothing the press would rather do than write about the press, we all know that. They fall in love with it. So every time someone tries to do some information operations for some public diplomacy or something, they say oh my goodness, it’s multiple audiences and if you’re talking to them, they’re hearing you here as well and therefore that’s propagandizing or something.” [US Department of Defense, 4/18/2006 pdf file]
Iraq Losses 'Relative' in Comparison to 9/11 - The analysts, one after the other, tell Rumsfeld how “brilliant” and “successful” his war strategy is, and blame the news media for shaping the public’s negative opinion about the war. One participant says, “Frankly, from a military point of view, the penalty, 2,400 brave Americans whom we lost, 3,000 in an hour and 15 minutes [referring to the 9/11 attacks], is relative.” An analyst says: “This is a wider war. And whether we have democracy in Iraq or not, it doesn’t mean a tinker’s damn if we end up with the result we want, which is a regime over there that’s not a threat to us.” Rumsfeld agrees with the assessments. The biggest danger, the analysts agree, is not in Iraq, but in the public perceptions. The administration will suffer grave political damage if the perception of the war is not altered. “America hates a loser,” one analyst says.
'Crush These People' - Most of the session centers on ways Rumsfeld can reverse the “political tide.” One analyst urges Rumsfeld to “just crush these people,” and assures him that “most of the gentlemen at the table” would enthusiastically support him if he did. “You are the leader,” the analyst tells Rumsfeld. “You are our guy.” Another analyst suggests: “In one of your speeches you ought to say, ‘Everybody stop for a minute and imagine an Iraq ruled by al-Zarqawi.’ And then you just go down the list and say, ‘All right, we’ve got oil, money, sovereignty, access to the geographic center of gravity of the Middle East, blah, blah, blah.’ If you can just paint a mental picture for Joe America to say, ‘Oh my God, I can’t imagine a world like that.’” Several of the analysts want to know what “milestone” they should cite as the next goal; they want to, as one puts it, “keep the American people focused on the idea that we’re moving forward to a positive end.” The suggestion is to focus on establishing a new and stable Iraqi government. Another analyst notes, “When you said ‘long war,’ you changed the psyche of the American people to expect this to be a generational event.” They are also keenly interested in how to push the idea of a war with Iran. When the meeting ends, an obviously pleased Rumsfeld takes the entire group and shows them treasured keepsakes from his life.
Desired Results - The results are almost immediate. The analysts take to the airwaves and, according to the Pentagon’s monitoring system (see 2005 and Beyond), repeat almost verbatim the Pentagon’s talking points: that Rumsfeld is consulting “frequently and sufficiently” with his generals; that Rumsfeld is not “overly concerned” with the criticisms of his leadership; and that their briefing focused “on more important topics at hand,” including the next milestone in Iraq, the formation of a new government. Days later, Rumsfeld will write himself a memo distilling the analysts’ advice into bullet points. Two are underlined: “Focus on the Global War on Terror—not simply Iraq. The wider war—the long war” and “Link Iraq to Iran. Iran is the concern. If we fail in Iraq or Afghanistan, it will help Iran.”
'Total Disrespect' - At least one analyst is not pleased. ABC’s William Nash, a retired general, will recall, “I walked away from that session having total disrespect for my fellow commentators, with perhaps one or two exceptions.” [New York Times, 4/20/2008]

Entity Tags: William Nash, Joint Chiefs of Staff, Donald Rumsfeld, Peter Pace, US Department of Defense

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Military Operations, Public Opinion, Military Analysts, The 'Generals' Revolt'

Many of the retired military officers who appear on television news shows as “independent media analysts” are willing participants in the Pentagon’s Iraq propaganda operation (see April 20, 2008 and Early 2002 and Beyond). However, not all are as compliant as the Pentagon would like, and as a result, they are denied the kinds of access that other, more “reliable” analysts receive. One analyst, Greg Kittfield, writes a cover story for the National Journal that features criticism by several retired generals of Defense Secretary Donald Rumsfeld. In return, Pentagon official Bryan Whitman e-mails his colleagues, saying, “Given this cover story by Kittfield, I don’t think we need to find any time for Kittfield on the Secretary’s calender.” [Salon, 5/9/2008]

Entity Tags: US Department of Defense, Bryan Whitman, Greg Kittfield, Donald Rumsfeld

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

Memo from Dallas Lawrence citing “karl and dorrance smith.”Memo from Dallas Lawrence citing “karl and dorrance smith.” [Source: US Department of Defense] (click image to enlarge)Pentagon official Allison Barber circulates a memo destined for the Assistant Secretary of Defense for Public Affairs, Dorrance Smith. The memo suggests that “[b]ased on the success of our previous trips to Iraq with the Retired Military Analysts, I would like to propose another trip to Iraq and Afghanistan. Smith is referencing the Pentagon’s Iraq propaganda operation (see April 20, 2008 and Early 2002 and Beyond), which uses retired military officers as “military analysts” for the various television news channels to promote the Pentagon and White House’s Iraq policies. The same day, Pentagon official Dallas Lawrence, who is directly involved in the propaganda operation (see June 21, 2005 and June 24, 2005), replies to Barber’s memo. Lawrence advises Barber to drop the request for an Afghanistan tour because it may not happen, and by leaving it out of the proposal, “we (you) won’t find yourself having to explain why it didn’t happen after he briefed it to karl at the weekly meeting.” The reference to “karl” cannot be proven to be White House political adviser Karl Rove, but, as Salon columnist Glenn Greenwald will note in 2008, “In the documents I reviewed, I haven’t seen any other ‘Karl’ referenced who works at the [Defense Department]. These are fairly high-ranking [Defense Department] officials and there aren’t many people they’re worried about having to explain themselves to (Smith’s position as Assistant Defense Secretary was one requiring Senate confirmation and he reported to Rumsfeld). Given the significant possibility that this program was illegal (see April 28, 2008 and May 6, 2008), and given [White House Press Secretary Dana] Perino’s denial of the White House’s knowledge of it (see April 30, 2008), this question—whether the ‘karl’ being briefed on the program was Karl Rove—certainly seems to be one that should be asked.” The likelihood that Rove is indeed involved in the propaganda program is bolstered by other Defense Department e-mails from Lawrence and other officials noting that they are attempting to have both President Bush and Deputy National Security Adviser Stephen Hadley (see April 30, 2008), an idea that “was submitted to karl and company from dorrance smith last week.” Greenwald will write that due to the proposed involvement of Bush and Hadley, the “karl” of the memos must by necessity be Karl Rove. If true, Rove’s involvement means that the White House is directly involved in a highly unethical and probably illegal (see April 28, 2008) domestic propaganda operation. [Salon, 5/16/2008]

Entity Tags: Dana Perino, Allison Barber, Bush administration (43), Dallas Lawrence, US Department of Defense, Dorrance Smith, Stephen J. Hadley, Karl C. Rove, Glenn Greenwald

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

E-mail from Jeffrey McCauseland.E-mail from Jeffrey McCauseland. [Source: US Department of Defense] (click image to enlarge)The Pentagon holds a private briefing for a select group of military analysts (see January 14, 2005) on the topic of the Haditha shootings and investigations, involving several US Marines shooting two dozen unarmed Iraqi civilians. After the briefing, one analyst, retired General Jeffrey McCauseland, appears on CNN to discuss the shootings. He e-mails a Pentagon official (whose name is redacted from the e-mail) after his appearance and says: “Just wanted to thank you again because the material you sent me very early this morning was very useful in trying to explain what is going on and trying to put the best possible face on it. You are a pro…” [Salon, 5/12/2008]

Entity Tags: US Department of Defense, CNN, Jeffrey McCauseland

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

Thomas McInerney.Thomas McInerney. [Source: New York Times]Several military analysts who serve as part of the Pentagon’s propaganda campaign to push the Iraq war and occupation (see April 20, 2008 and Early 2002 and Beyond) emphasize their willingness to cooperate with the program even as they come to believe that they are being manipulated and deceived. NBC analyst Kenneth Allard, who has taught information warfare at the National Defense University, will later say that he has discerned an ever-widening gap between what he and his fellow analysts are being told and what subsequent investigation and book analyses will later reveal. Allard will say, “Night and day, I felt we’d been hosed.” Yet Allard continues to repeat Pentagon talking points on NBC. Other analysts feel fewer qualms. Thomas McInerney, a retired Air Force general and Fox News analyst, writes to the Pentagon regarding the talking points they have given him: “Good work. We will use it.” [New York Times, 4/20/2008]

Entity Tags: US Department of Defense, Kenneth Allard, Thomas G. McInerney, Bush administration (43), Fox News, NBC

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

Outgoing Defense Secretary Donald Rumsfeld (see November 6-December 18, 2006) holds one of his final meetings with a group of retired military officers who serve as “independent analysts” for various television news broadcasts. The analysts are integral parts of a widespread Pentagon propaganda operation designed to promote the Iraq war (see April 20, 2008 and Early 2002 and Beyond).
Vitriolic Comments - Rumsfeld, who is accompanied by the chairman of the Joint Chiefs of Staff, General Peter Pace, is unrestrained in his contempt for a number of Iraqis and Americans involved in the occupation. According to Rumsfeld, Iraq’s interim Prime Minister, Ibrahim al-Jaafari, is an ineffectual “windsock.” Anti-American Shi’ite cleric Moqtada al-Sadr is “a 30-year-old thug” who wants “to create a Hezbollah” in Iraq; al-Sadr, in Rumsfeld’s estimation, is “not a real cleric and not well respected. [Grand Ayatollah] Sistani has, of course, all the respect… and he doesn’t like him.… He opposes what he does, but he at the present time has (a) survived (b) does not have perfect control over the Sadr elements.” He lauds former US ambassador to Afghanistan Zalmay Khalilzad, a fellow neoconservative who now serves as the US ambassador to Iraq, but in the next breath lambasts Khalilzad’s successor in Afghanistan, Ronald Neuman. “The guy who replaced him is just terrible—Neuman,” Rumsfeld says. “I mean he’s a career foreign service officer. He ought to be running a museum somewhere. That’s also off the record. No, he ought to be assistant to the guy… I wouldn’t hire the guy to push a wheelbarrow.”
Rewriting History - When Rumsfeld is asked about former Army Chief of Staff General Eric Shinseki’s statement that he believed it would take several hundred thousand US troops to keep the peace in post-invasion Iraq (see February 25, 2003), Rumsfeld attempts to rewrite history, suggesting that he was ready to send more troops, but the commanders on the ground did not want them. He is asked: “What’s become conventional wisdom, simply Shinseki was right. If we simply had 400,000 troops or 200 or 300? What’s your thought as you looked at it?” Rumsfeld replies: “First of all, I don’t think Shinseki ever said that. I think he was pressed in a congressional hearing hard and hard and hard and over again, well, how many? And his answer was roughly the same as it would take to do the job—to defeat the regime. It would be about the right amount for post-major combat operation stabilization. And they said, ‘Well, how much is that?’ And I think he may have said then, ‘Well maybe 200,000 or 300,000.’” Both Pace and an analyst tell Rumsfeld that Shinseki’s words were “several hundred thousand,” and Rumsfeld continues, “Now it turned out he was right. The commanders—you guys ended up wanting roughly the same as you had for the major combat operation, and that’s what we have. There is no damned guidebook that says what the number ought to be. We were queued up to go up to what, 400-plus thousand.… They were in the queue. We would have gone right on if they’d wanted them, but they didn’t, so life goes on.” [Chicago Tribune, 5/7/2008] In reality, Rumsfeld and his deputy Paul Wolfowitz publicly derided Shinseki’s estimation, and hounded him into early retirement for his remarks (see February 27, 2003). And one of the commanders in the field that Rumsfeld cites, General James “Spider” Marks, has already noted that Rumsfeld personally denied multiple requests from the field for more troops (see April 16, 2006).

Entity Tags: Sayyid Ali Husaini al-Sistani, Ibrahim al-Jaafari, Hezbollah, Eric Shinseki, Donald Rumsfeld, James Marks, Ronald Neuman, Moqtada al-Sadr, Zalmay M. Khalilzad, Peter Pace, Paul Wolfowitz

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Political Administration, Public Opinion, Military Analysts

John Garrett, a retired Marine colonel, Fox News analyst (see April 20, 2008 and Early 2002 and Beyond), and lobbyist who helps defense firms win Pentagon contracts in Iraq, contacts the Pentagon just before President Bush announces the “surge” in Iraq (see January 10, 2007). Garrett tells Pentagon officials, “Please let me know if you have any specific points you want covered or that you would prefer to downplay.” [New York Times, 4/20/2008]

Entity Tags: US Department of Defense, Fox News, John Garrett, George W. Bush

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Military Operations, Public Opinion, Military Analysts

Author Craig Unger asks a former State Department official if, had there been no attacks on 9/11, the Bush administration would have still invaded Iraq. “Absolutely,” the official replies. “They would have done it under any circumstances. Absolutely no doubt about it. They had the road map. They had the plan.” [Unger, 2007, pp. 213]

Entity Tags: Craig Unger, Bush administration (43)

Category Tags: Public Opinion, Military Analysts

The Pentagon-sponsored “military analysts” (see April 20, 2008 and Early 2002 and Beyond) have been so successful in shaping the media response and public opinion towards the war that others in the Bush administration begin making use of them as well. General David Petraeus, newly appointed to command US forces in Iraq, meets with the analysts, presumably to craft the message they will spread in the media about the benefits of Petraeus’s appointment. [New York Times, 4/20/2008]

Entity Tags: David Petraeus, Bush administration (43)

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

John Baptiste, appearing on a CBS News broadcast.John Baptiste, appearing on a CBS News broadcast. [Source: CBS News]CBS News fires retired Army Major General John Batiste as a paid “military analyst” after Batiste takes part in an advertisement that criticizes the Iraq strategy of President Bush. CBS says Batiste’s participation violates the network’s standards of not being involved in advocacy. CBS spokeswoman Linda Mason says if Batiste had appeared in an advertisement promoting Bush’s policies, he would have been fired as well. “When we hire someone as a consultant, we want them to share their expertise with our viewers,” she says. “By putting himself… in an anti-Bush ad, the viewer might have the feeling everything he says is anti-Bush. And that doesn’t seem like an analytical approach to the issues we want to discuss.” Batiste retired from the military in 2003, and since then has been an outspoken critic of the conduct of the war. In the advertisement, for the VoteVets Political Action Committee, Batiste said: “Mr. President, you did not listen. You continue to pursue a failed strategy that is breaking our great Army and Marine Corps. I left the Army in protest in order to speak out. Mr. President, you have placed our nation in peril. Our only hope is that Congress will act now to protect our fighting men and women.” [United Press International, 5/11/2007; CBS News, 5/11/2007] Two days after the ad aired, CBS fires Batiste. [Oregon Salem-News, 5/16/2007] Batiste, an Iraq veteran who describes himself as a “diehard Republican,” tells MSNBC’s Keith Olbermann that he and his colleagues at VoteVets are “patriots… VoteVets is not an antiwar organization. We’re focused on what’s best for this country. We’re focused on being successful and winning the effort against global terrorism.” He says he agreed to make the ad with VoteVets “because I care about our country, and I care about our soldiers and Marines and their families.” He says that because he is retired, he has the freedom to speak out. [MSNBC, 5/10/2007] The progressive political organization MoveOn.org calls the firing “censorship, pure and simple.” The Oregon Salem-News notes that CBS routinely employs analysts and commentators who advocate for the Bush administration, including former White House communications director Nicolle Wallace, who is, the Salem-News writes, “known for using her position to push White House talking points.” Wallace is also a consultant for the presidential campaign for Senator John McCain (R-AZ), and according to the Salem-News, CBS did not object when Wallace appeared on its broadcasts to promote his candidacy. [Oregon Salem-News, 5/16/2007] Batiste is not a participant in the Pentagon’s propaganda operation to promote the Iraq war that uses retired military officers as “independent analysts” to echo and elaborate on Pentagon and White House talking points (see April 20, 2008, Early 2002 and Beyond, and May 1, 2008).

Entity Tags: CBS News, George W. Bush, John Batiste, Bush administration (43), Linda Mason, John McCain, Move-On [.org], Nicolle Wallace, VoteVets, Keith Olbermann

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts, Other Propaganda / Psyops

James Marks.James Marks. [Source: Military Information Technology]CNN fires one of its “independent military analysts” (see April 20, 2008 and Early 2002 and Beyond), retired Army general James “Spider” Marks, for using his position to help secure government contracts for his business. In 2004, Marks was hired as an analyst by CNN; about the same time, he took a senior management position at McNeil Technologies, where his job is to land military and intelligence contracts. As per CNN’s requirements, Marks disclosed that he received income from McNeil. But he was not required to describe what his job entailed, and CNN did not check any further. “We did not ask Mr. Marks the follow-up questions we should have,” CNN will admit in a written statement. For himself, Marks will say that it was no secret at CNN that his job at McNeil is about landing government contracts. “I mean, that’s what McNeil does,” he will say. But CNN will deny being aware of McNeil’s military business or what Marks does for the company. Marks was bidding on Pentagon contracts at the same time he was analyzing and commenting on the Pentagon’s military strategies for CNN, a clear conflict of interest. CNN will say that Marks should have been disqualified from working for the network as an analyst. During the summer and fall of 2006, for example, Marks regularly commented on the conditions in Iraq—lavishing glowing praise on the US military and the White House—while working to secure a $4.6 billion Pentagon contract for McNeil. In December 2006, Marks became president of a McNeil spin-off that won the huge contract. Marks will claim that he kept his analysis separate from his contracting work—“I’ve got zero challenge separating myself from a business interest”—but when CNN learns about his role in landing the contract, the network fires him. CNN will say, “We saw the extent of his dealings and determined at that time we should end our relationship with him.” [New York Times, 4/20/2008]

Entity Tags: McNeil Technologies, CNN, US Department of Defense, James Marks, Bush administration (43)

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Economic Reconstruction, Public Opinion, Military Analysts

David Petraeus.David Petraeus. [Source: Princeton ROTC]General David Petraeus, the newly named commander of CENTCOM and the supreme commander of US forces in the Middle East, takes time out from testifying to Congress to speak in a conference call to a group of the Pentagon’s carefully groomed “military analysts,” whom it uses regularly to promote the occupation of Iraq and sell the administration’s Middle East policies (see April 20, 2008 and Early 2002 and Beyond). John Garrett, a retired Marine colonel and Fox News analyst, tells Petraeus to “keep up the great work.” In an interview, Garrett reaffirms his intention to continue selling the occupation of Iraq: “Hey, anything we can do to help.” [New York Times, 4/20/2008]

Entity Tags: US Department of Defense, David Petraeus, John Garrett

Timeline Tags: US Military, Domestic Propaganda, 2008 Elections

Category Tags: Public Opinion, Military Analysts

Author and civil litigator Glenn Greenwald writes of today’s revelations about the Pentagon’s six-year Iraq propaganda operation (see April 20, 2008 and Early 2002 and Beyond) that the new information serves as “a far greater indictment of our leading news organizations than the government officials” who actually perpetrated the program. Greenwald writes: “In 2002 and 2003, when Americans were relentlessly subjected to their commentary, news organizations were hardly unaware that these retired generals were mindlessly reciting the administration line on the war and related matters. To the contrary, that’s precisely why our news organizations—which themselves were devoted to selling the war both before and after the invasion by relentlessly featuring pro-war sources and all but excluding anti-war ones—turned to them in the first place.” The New York Times, which published the expose, still relies on the same military analysts for commentary and insight about the war in Iraq who are revealed as Pentagon supporters in its own reporting. And considering the reporting from five years previously (see March 25, 2003 and April 19, 2003), Greenwald notes that neither the Times nor anyone else should be particularly shocked at the unveiling of such a propaganda operation. What Greenwald does find “incredible” is the refusal of the news organizations to comment on the Times story. “Just ponder what that says about these organizations,” Greenwald writes: “[T]here is a major expose in the [Times] documenting that these news outlets misleadingly shoveled government propaganda down the throats of their viewers on matters of war and terrorism and they don’t feel the least bit obliged to answer for what they did or knew about any of it.” Only CNN provided any substantive response, but denied any knowledge of their analysts’ connections to either the Pentagon or to defense firms. Greenwald concludes, “The single most significant factor in American political culture is the incestuous, extensive overlap between our media institutions and government officials.” [Salon, 4/20/2008]

Entity Tags: US Department of Defense, CNN, New York Times, Glenn Greenwald

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

Katrina vanden Heuvel.Katrina vanden Heuvel. [Source: PBS]The editor of The Nation, Katrina vanden Heuvel, pens an incensed op-ed about the Pentagon’s recently revealed propaganda campaign designed to manipulate public opinion concerning Iraq (see April 20, 2008 and Early 2002 and Beyond). Vanden Heuvel calls the operation “an all out effort at the highest levels of the Bush administration, continuing to this day, to dupe, mislead and lie to the American people—using propaganda dressed up and cherry-picked as independent military analysis.” Vanden Heuvel calls for an “investigation by all relevant Congressional committees—from Intelligence to Armed Services. The networks must also be held accountable for their role in duping Americans.” She writes that networks should immediately “fire those analysts who concealed their links and then refuse to hire analysts, military or other, without full conflict of interest disclosures. (They should also open up the airwaves, which belong to the people, to a full range of views!)” The analysts themselves “should be hauled up before the judgment of the institution they claim to revere and represent. [T]hese corrupt men… violated a sacred trust, putting their wallet, their access and the Pentagon above their duty and honor to the men and women they claim to revere.” [Nation, 4/20/2008]

Entity Tags: Katrina vanden Heuvel, The Nation, Bush administration (43), US Department of Defense

Timeline Tags: Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

Neoconservatives Max Boot and John Podhoretz weigh in on the New York Times story exposing the Pentagon propaganda operation (see April 20, 2008 and Early 2002 and Beyond). Boot writes that the program is nothing more than “the Pentagon tr[ying] to get out its side of the story about Iraq to the news media.” “[I]t’s no secret,” he writes, “that the Pentagon—and every other branch of government—routinely provides background briefings to journalists (including columnists and other purveyors of opinion), and tries to influence their coverage by carefully doling out access. It is hardly unheard of for cabinet members—or even the president and vice president—to woo selected journalists deemed to be friendly while cutting off those deemed hostile. Nor is it exactly a scandal for government agencies to hire public relations firms to track coverage of them and try to suggest ways in which they might be cast in a more positive light. All this is part and parcel of the daily grind of Washington journalism in which the Times is, of course, a leading participant.” Boot believes he has found “the nub of the problem” further into the article when reporter David Barstow wrote that the Pentagon’s operation “recalled other administration tactics that subverted traditional journalism.” Boot retorts, in a backhanded criticism of the Times’s patriotism: “[I]t’s one thing to subvert one’s country and another thing to subvert the MSM [mainstream media]. We can’t have that!” Boot concludes: “The implicit purpose of the Times’s article is obvious: to elevate this perfectly normal practice into a scandal in the hopes of quashing it. Thus leaving the Times and its fellow MSM organs—conveniently enough—as the dominant shapers of public opinion.” [Commentary Magazine, 4/20/2008] Writing for the influential conservative blog PowerLine, Boot’s fellow neoconservative John Podhoretz echoes Boot’s dismissal of the Times’s expose: “Barstow’s endless tale reveals nothing more than that the Pentagon treated former military personnel like VIPs, courted them and served them extremely well, in hopes of getting the kind of coverage that would counteract the nastier stuff written about the Defense Department in the media.” [Think Progress (.org), 4/20/2008]

Entity Tags: Max Boot, New York Times, PowerLine, US Department of Defense, David Barstow, John Podhoretz

Timeline Tags: Neoconservative Influence, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

Former NBC analyst Kenneth Allard.Former NBC analyst Kenneth Allard. [Source: New York Times]The New York Times receives 8,000 pages of Pentagon e-mail messages, transcripts and records through a lawsuit. It subsequently reports on a systematic and highly orchestrated “psyops” (psychological operations) media campaign waged by the Defense Department against the US citizenry, using the American media to achieve their objectives. At the forefront of this information manipulation campaign is a small cadre of retired military officers known to millions of TV and radio news audience members as “military analysts.” These “independent” analysts appear on thousands of news and opinion broadcasts specifically to generate favorable media coverage of the Bush administration’s wartime performance. The group of officers are familiar faces to those who get their news from television and radio, billed as independent analysts whose long careers enable them to give what New York Times reporter David Barstow calls “authoritative and unfettered judgments about the most pressing issues of the post-Sept. 11 world.” However, the analysts are not nearly as independent as the Pentagon would like for Americans to believe. Barstow writes: “[T]he Bush administration has used its control over access and information in an effort to transform the analysts into a kind of media Trojan horse—an instrument intended to shape terrorism coverage from inside the major TV and radio networks.… These records reveal a symbiotic relationship where the usual dividing lines between government and journalism have been obliterated.”
Administration 'Surrogates' - The documents repeatedly refer to the analysts as “message force multipliers” or “surrogates” who can be counted on to deliver administration “themes and messages” to millions of Americans “in the form of their own opinions.” According to the records, the administration routinely uses the analysts as, in Barstow’s words, “a rapid reaction force to rebut what it viewed as critical news coverage, some of it by the networks’ own Pentagon correspondents.” When news articles revealed that US troops in Iraq were dying because of inadequate body armor (see March 2003 and After), a senior Pentagon official wrote to his colleagues, “I think our analysts—properly armed—can push back in that arena.” In 2005, Ten analysts were flown to Guantanamo to counter charges that prisoners were being treated inhumanely; the analysts quickly and enthusiastically repeated their talking points in a variety of television and radio broadcasts (see June 24-25, 2005).
Ties to Defense Industry - Most of the analysts, Barstow writes, have deep and complex “ties to military contractors vested in the very war policies they are asked to assess on air.” The analysts and the networks almost never reveal these business relationships to their viewers; sometimes even the networks are unaware of just how deep those business connections extend. Between then, the fifty or so analysts “represent more than 150 military contractors either as lobbyists, senior executives, board members or consultants. The companies include defense heavyweights, but also scores of smaller companies, all part of a vast assemblage of contractors scrambling for hundreds of billions in military business generated by the administration’s war on terror. It is a furious competition, one in which inside information and easy access to senior officials are highly prized.” Some of the analysts admit to using their special access to garner marketing, networking, and business opportunities. John Garrett, a retired Marine colonel and Fox News analyst, is also a lobbyist at Patton Boggs who helps firms win Pentagon contracts, including from Iraq. In company promotional materials, Garrett says that as a military analyst he “is privy to weekly access and briefings with the secretary of defense, chairman of the Joint Chiefs of Staff and other high level policy makers in the administration.” One client told investors that Garrett’s access and experience helps him “to know in advance—and in detail—how best to meet the needs” of the Defense Department and other agencies. Garrett calls this an inevitable overlap between his various roles, and says that in general, “That’s good for everybody.”
Exclusive Access to White House, Defense Officials - The analysts have been granted unprecedented levels of access to the White House and the Pentagon, including:
bullet hundreds of private briefings with senior military officials, including many with power over contracting and budget matters;
bullet private tours of Iraq;
bullet access to classified information;
bullet private briefings with senior White House, State Department, and Justice Department officials, including Vice President Dick Cheney, former Attorney General Alberto Gonzales, and National Security Adviser Stephen Hadley.
Conversely, analysts who do not cooperate take a risk. “You’ll lose all access,” says CBS military analyst and defense industry lobbyist Jeffrey McCausland.
Quid Pro Quo - Fox News analyst and retired Army lieutenant colenel Timur Eads, who is vice president of government relations for Blackbird Technologies, a rapidly growing military contractor, later says, “We knew we had extraordinary access.” Eads confirms that he and other analysts often held off on criticizing the administration for fear that “some four-star [general] could call up and say, ‘Kill that contract.’” Eads believes that he and the other analysts were misled about the Iraqi security forces, calling the Pentagon’s briefings about those forces’ readiness a “snow job.” But Eads said nothing about his doubts on television. His explanation: “Human nature.” Several analysts recall their own “quid pro quo” for the Pentagon in the months before the invasion (see Early 2003). And some analysts were far more aboveboard in offering quid pro quos for their media appearances. Retired Army general Robert Scales, Jr, an analyst for Fox News and National Public Radio, and whose consulting company advises several firms on weapons and tactics used in Iraq, asked for high-level Pentagon briefings in 2006. In an e-mail, he told officials: “Recall the stuff I did after my last visit. I will do the same this time.”
Repeating White House Talking Points - In return, the analysts have, almost to a man, echoed administration talking points about Iraq, Afghanistan, and Iran, even when some of them believed the information they were given was false or inflated. Some now acknowledge they did so—and continue to do so—for fear of losing their access, which in turn jeopardizes their business relationships. Some now regret their participation in the propoganda effort, and admit they were used as puppets while pretending to be independent military analysts. Bevelacqua says, “It was them saying, ‘We need to stick our hands up your back and move your mouth for you.’” Former NBC analyst Kenneth Allard, who has taught information warfare at the National Defense University, calls the campaign a sophisticated information operation aimed, not at foreign governments or hostile populaces, but against the American people. “This was a coherent, active policy,” he says (see Late 2006). The Pentagon denies using the military analysts for propaganda purposes, with spokesman Bryan Whitman saying it was “nothing other than an earnest attempt to inform the American people.” It is “a bit incredible” to think retired military officers could be “wound up” and turned into “puppets of the Defense Department,” Whitman says. And other analysts, such as McCausland, say that they never allowed their outside business interests to affect their on-air commentaries. “I’m not here representing the administration,” McCausland says. Some say they used their positions to even criticize the war in Iraq. But according to a close analysis of their performances by a private firm retained by the Pentagon to evaluate the analysts, they performed to the Pentagon’s complete satisfaction (see 2005 and Beyond).
Enthusiastic Cooperation - The analysts are paid between $500 and $1,000 per appearance by the networks, but, according to the transcripts, they often speak as if the networks and the media in general are the enemy. They often speak of themselves as operating behind enemy lines. Some offered the Pentagon advice on how to outmaneuver the networks, or, as one said to then-Defense Secretary Donald Rumsfeld, “the Chris Matthewses and the Wolf Blitzers of the world.” Some alerted Pentagon officials of planned news stories. Some sent copies of their private correspondence with network executives to the Pentagon. Many enthusiastically echoed and even added to administration talking points (see Early 2007). [New York Times, 4/20/2008] Several analysts say that based on a Pentagon briefing, they would then pitch an idea for a segment to a producer or network booker. Sometimes, the analysts claim, they even helped write the questions for the anchors to ask during a segment. [New York Times, 4/21/2008]
Consequences and Repercussions - Some of the analysts are dismayed to learn that they were described as reliable “surrogates” in Pentagon documents, and some deny that their Pentagon briefings were anything but, in the words of retired Army general and CNN analyst David Grange, “upfront information.” Others note that they sometimes disagreed with the administration on the air. Scales claims, “None of us drink the Kool-Aid.” Others deny using their access for business gain. Retired general Carlton Shepperd says that the two are “[n]ot related at all.” But not all of the analysts disagree with the perception that they are little more than water carriers for the Pentagon. Several recall being chewed out by irate defense officials minutes after their broadcasts, and one, retired Marine colonel Wiliam Cowan of Fox News, recalls being fired—by the Pentagon, not by Fox—from his analyst position after issuing a mild criticism of the Pentagon’s war strategies (see August 3-4, 2005). [New York Times, 4/20/2008]

Entity Tags: Thomas G. McInerney, Stephen J. Hadley, Timur Eads, wvc3 Group, William Cowan, Robert Scales, Jr, US Department of Defense, Robert Bevelacqua, Robert Maginnis, Richard (“Dick”) Cheney, CBS News, CNN, Carlton Shepperd, David Barstow, David Grange, Bush administration (43), Bryan Whitman, Fox News, Jeffrey McCausland, Alberto R. Gonzales, New York Times, Donald Rumsfeld, National Public Radio, Kenneth Allard, John Garrett, NBC, Rick Francona

Timeline Tags: US Military, Events Leading to Iraq Invasion, Domestic Propaganda

Category Tags: Military Analysts, Public Opinion

Defense Secretary Robert Gates urges retired officers serving as “independent military analysts” for the news networks to make it clear that they are speaking for themselves, not their military services, in supporting political candidates, giving opinions, or providing commentary. Gates’s remarks come on the heels of a New York Times report that documents an overarching propaganda campaign by the Pentagon to use such “independent” analysts to promote the Iraq war and the Bush administration’s policies (see April 20, 2008 and Early 2002 and Beyond). Gates says he sees nothing wrong with the Pentagon briefing such retired officers to prepare them for their network appearances. “I did read the article,” he says. “And frankly, I couldn’t quite tell how much of it was a political conflict of interest or a financial conflict of interest. The one service they owe everybody is making clear that they’re speaking only for themselves.” His main concern, he says, is “when they are referred to by their title, the public doesn’t know whether they are active duty or retired officers because those distinctions tend to get blurred.” [Agence France-Presse, 4/21/2008]

Entity Tags: US Department of Defense, Bush administration (43), Robert M. Gates

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

Matthew Yglesias, the associate editor of the Atlantic Monthly, notes that the Bush administration and Defense Department have very good reasons for instituting a systematic campaign of media manipulation and disinformation about their Iraq policies (see April 20, 2008 and Early 2002 and Beyond). Yglesias writes, “If you think, as John McCain and George Bush and about 30 percent of Americans do, that an indefinite American military operation in Iraq is a good idea then you need to engage in a lot of propaganda operations. After all, realistically we are much more likely to leave Iraq because politicians representing the views of the 70 percent of the public who doesn’t think that an indefinite American military operation in Iraq is a good idea than we are to be literally driven out by Iraqis who oppose the US presence.” [Atlantic Monthly, 4/21/2008]

Entity Tags: US Department of Defense, George W. Bush, Matthew Yglesias, John McCain

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

New York Times reporter David Barstow discusses his recent article about the Pentagon’s covert propaganda operation using “independent military analysts” to shape public opinion about the Iraq war (see April 20, 2008 and Early 2002 and Beyond). Barstow explains that the Times took “so long” to report the program because “it took us two years to wrestle 8,000 pages of documents out of the Defense Department that described its interactions with network military analysts.” The Pentagon refused to turn over any documents until losing in federal court; even then, it failed to meet a number of court-ordered deadlines to produce the documents. It was only after the judge in the case threatened to sanction the department that the Pentagon finally turned over the documents. [New York Times, 4/21/2008]

Entity Tags: New York Times, US Department of Defense, David Barstow

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

In the hours following the New York Times’s article about the Pentagon’s propaganda operation using retired military officers to promote the Iraq war and the Bush administration’s policies (see April 20, 2008 and Early 2002 and Beyond), a number of press officials express their concerns over the operation and the media’s role in it. The report “raises a red flag,” says Cox Newspapers bureau chief Andy Alexander. The editorial page editors at the Times and the Washington Post, both of which have published op-eds by some of the same retired officers cited in the Times story, say the report raises concerns about such access. The Times’s editorial page editor, Andrew Rosenthal, says, “It makes you suspicious, absolutely.” Rosenthal’s bureau printed at least nine op-eds by some of the generals cited in the report. “When generals write for you now, you have to look at that. But you have to do that anyway. Anybody who participated in that program has to be scrutinized more closely.” Rosenthal’s counterpart at the Post, Fred Hiatt, whose pages have run at least one such op-ed, says, “Retired generals are entitled to speak out like anyone else, but I would have the same expectation of them to disclose anything that might be relevant.” He goes on to defend the Post op-ed, written by retired general Barry McCaffrey, saying that McCaffrey’s words demonstrate his independence from the propaganda operation. Rosenthal also defends his paper’s publication of the nine op-eds and also states that the writers clearly demonstrate their independence. Rosenthal refuses to divulge the names of eight of the nine op-ed authors. Neither the Times nor the Post ever disclosed the close ties their writers maintained with the Pentagon, nor did they disclose their ties to an array of military contractors. Rosenthal says that such connections are irrelevant because their op-eds were not necessarily about Iraq: “There is no instance in which a general who attended a briefing at the Pentagon repeated it on our Op-Ed pages.” He also says that none of the authors have any conflicts in their business relationships. The Times will probably continue to use retired officers for commentary, Rosenthal says. McClatchy News bureau chief John Walcott says that as long as the public knows who is writing a particular op-ed and what their connections are, publishing material from retired military officers is acceptable: “The reader is entitled to know where this or that commentator is coming from on an issue. It doesn’t necessarily disqualify them from commentating, it must be transparent.” [Editor & Publisher, 4/21/2008]

Entity Tags: US Department of Defense, Andy Alexander, Andrew Rosenthal, Barry McCaffrey, Bush administration (43), Cox Communications, Fred Hiatt, Washington Post, McClatchy News, New York Times, John Walcott

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

CNN media critic Howard Kurtz writes a scathing op-ed expressing his dismay at the extent of the Pentagon’s secret propaganda operation to sell the Iraq war, and its use of retired military officers to promote its agenda and make its case on nightly news broadcasts (see April 20, 2008 and Early 2002 and Beyond). Kurtz observes: “It’s hardly shocking that career military men would largely reflect the Pentagon’s point of view, just as Democratic and Republican ‘strategists’ stay in touch with aides to the candidates they defend on the air. But the degree of behind-the-scenes manipulation—including regular briefings by then-Defense Secretary Donald Rumsfeld and other officials—is striking, as is the lack of disclosure by the networks of some of these government and business connections. With an aura of independence, many of the analysts used their megaphones, and the prestige of their rank, to help sell a war that was not going well.… [T]he networks rarely if ever explored the outside roles of their military consultants.” While both the Pentagon and the various networks have defended their use of the military analysts, and the networks have tried to explain their failure to examine their analysts’ connections to an array of defense firms—“it’s a little unrealistic to think you’re going to do a big background check on everybody,” says Fox News executive producer Marty Ryan—the reality, as Kurtz notes, is far less aboveboard. Kurtz adds, “The credibility gap, to use an old Vietnam War phrase, was greatest when these retired officers offered upbeat assessments of the Iraq war even while privately expressing doubts,” a circumstance reported on the part of numerous analysts in the recent New York Times expose. [Washington Post, 4/21/2008]

Entity Tags: US Department of Defense, CNN, Fox News, Howard Kurtz, Marty Ryan

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

The Pentagon’s program for using “independent military analysts” to shape public opinion on the various news broadcasts and editorial pages (see April 20, 2008 and Early 2002 and Beyond) continues. According to New York Times reporter David Barstow, under Defense Secretary Robert Gates, the analysts still get weekly briefings from senior Pentagon officials, though they no longer have the kinds of regular meetings with Gates that they had with Rumsfeld. And the networks continue to broadcast interviews and segments with the analysts on a regular basis. [New York Times, 4/21/2008]

Entity Tags: David Barstow, New York Times, US Department of Defense, Robert M. Gates

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

The Boston Globe publishes an editorial criticizing the Pentagon and the media alike for the Pentagon’s recently revealed Iraq propaganda operation (see April 20, 2008 and Early 2002 and Beyond). The operation “is no subtle attempt to influence public opinion,” the Globe editors write. “It is a government program to corrupt the free flow of information that serves, in a healthy democracy, to inoculate the public against official lies, bad policy, and misbegotten wars.” The editorial is harshly critical of then-Defense Secretary Donald Rumsfeld’s use of “independent” military analysts to spread his praises through the media (see April 14-16, 2006), calling it “a tactic more suitable for Vladimir Putin’s Russia. In fact, the Pentagon’s manipulation of the media has been more deft than the Kremlin’s because it was better hidden.” The editorial concludes, “In the end, the government’s disguised lies have done more damage to American democracy and the national interest than to any foreign enemy. History’s epitaph for the Pentagon’s psywar operation will be: ‘We fooled ourselves.’” [Boston Globe, 4/22/2008]

Entity Tags: Boston Globe, Donald Rumsfeld, US Department of Defense

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

Peter Hart.Peter Hart. [Source: Seattle Post-Intelligencer]Following up on the New York Times’s story of the Pentagon “psyops” campaign to manipulate public opinion on the Iraq war in 2002 and beyond (see April 20, 2008 and Early 2002 and Beyond), Democracy Now! examines the almost-total lack of antiwar voices “analyzing” the Iraq war and occupation on the mainstream news broadcasts and in the nation’s newspapers.
Disdain for Democracy - Retired Air Force colonel Sam Gardiner, who has taught at the National War College, says the program—which is still in effect—shows a “painful… disdain of the Pentagon for democracy.… They don’t believe in democracy. They don’t believe that the American people, if given the truth, will come to a good decision. That’s very painful.” He is disappointed that so many retired military officers would present themselves as independent analysts without disclosing the fact that they were (and still are) extensively briefed by the Pentagon and coached as to what to say on the air. The networks and newspapers function as little more than cheerleaders for the Pentagon: “[t]hey wanted cheerleaders, and they could have—without knowing the background that the analysts were being given inside information, they wanted cheerleaders, and they knew that cheerleaders gave them access.”
Media Complicity - Peter Hart, a senior official of the media watchdog organization Fairness and Accuracy in Reporting (FAIR), says that the Pentagon’s propaganda operation isn’t as shocking to him and his organization as is the level of complicity and enthusiasm from the news media. “They didn’t care what military contractors these guys were representing when they were out at the studio,” Hart says. “They didn’t care that the Pentagon was flying them on their own dime to Iraq. Just basic journalistic judgment was completely lacking here. So I think the story is really about a media failure, more than a Pentagon failure. The Pentagon did exactly what you would expect to do, taking advantage of this media bias in favor of having more and more generals on the air when the country is at war.”
Psyops Campaign - Gardiner says that the way he understands it, the Pentagon’s psychological operations (psyops) campaign had three basic elements. One was “to dominate the news 24/7.” They used daily morning briefings from Baghdad or Kuwait, and afternoon press briefings from the Pentagon, to hold sway over televised news programs. They used embedded journalists to help control the print media. A Pentagon communication consultant, public relations specialist John Rendon, said that early in the program, the Pentagon “didn’t have people who provided the context. We lost control of the military analysts, and they were giving context.” The Pentagon quickly began working closely with the networks’ military analysts to control their messages. The Pentagon’s PR officials rarely worked with analysts or commentators who disagreed with the administration’s stance on the war, Gardiner says, and that included Gardiner himself. “People that were generally supportive of the Pentagon were the ones that were invited.” Gardiner notes: “We’re very close to violating the law. They are prohibited from doing propaganda against American people. And when you put together the campaign that [former Pentagon public relations chief] Victoria Clarke did with these three elements, you’re very close to a violation of the law.” [Democracy Now!, 4/22/2008]

Entity Tags: US Department of Defense, Victoria (“Torie”) Clarke, Peter Hart, Fairness and Accuracy in Reporting, Sam Gardiner

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

William Arkin.William Arkin. [Source: New York Times]Washington Post columnist William Arkin writes that from 1999 until late 2007, he was a military analyst for NBC News, “one of the few non-generals in that role.” Arkin writes that he worked with several generals retained by NBC and MSNBC, “and found them mostly to be valuable.” Arkin writes that “[t]he problem is not necessarily that the networks employ former officers as analysts, or that the Pentagon reaches out to them. The larger problem is the role these general play, not just on TV but in American society. In our modern era, not-so-old soldiers neither die nor fade away—they become board members and corporate icons and consultants, on TV and elsewhere, and even among this group of generally straight-shooters, there is a strong reluctance to say anything that would jeopardize their consulting gigs or positions on corporate boards.”
McCaffrey a Consistent Voice of Criticism - Retired general Barry McCaffrey (see April 21, 2003) stands out in Arkin’s recollection as one of the most consistent critics of the Pentagon, “and to this day he is among the most visible of the paid military analysts on television.” Arkin recalls McCaffrey as well-informed and sincere, but writes that “much of his analysis of Iraq in 2003 was handicapped by a myopic view of ground forces and the Army, and by a dislike of then-Secretary of Defense Donald Rumsfeld that was obvious and outspoken. (To be fair to McCaffrey, few former or active duty generals read the war or its aftermath correctly.)”
Analysts 'Invaluable' during Hostilities - In 2003, the reporters and camera crews embedded in the particular military units “gave an almost-live view of a war at the tactical level.” The generals were on the air to make sense of the ground-level tactical information, and translate it into a more general understanding of events and strategies. “The generals would use their knowledge and plumb their contacts to get a sense of what the divisions and corps and the coalition formations were doing at a higher level.” Arkin writes that, considering the obfuscation and deliberate deception routinely practiced by Rumsfeld and US commander General Tommy Franks, “the generals were invaluable. When they made the effort, they could go places and to sources that the rest of us couldn’t. That the Pentagon was ‘using’ them to convey a line is worrisome for the public interest but not particularly surprising.”
Pushing the Pentagon's Viewpoint - Arkin continues: “On the war itself—on the actions of the US military in March and April of 2003—there was an official line that was being pushed by the Pentagon and the White House. I’m not convinced that the generals (at least those who were serving at NBC) were trumpeting an official line that was being fed to them, but neither am I convinced that their ‘experience’ or professional expertise enabled them to analyze the war any better than non-generals or the correspondents in Washington or out in the field.” McCaffrey stands out in Arkin’s mind as one analyst who “publicly lambasted the war plan—during a time of war! In the grand scheme of things, though, I’m not sure that McCaffrey was right—and I’m not sure that having more troops then, given our assumptions about what would happen in postwar Iraq and our ignorance of the country and its dynamics, would have made much of a difference. In other words, we still could have won the battle and lost the war.”
Diminished Value as Occupation Continued - Once “major” fighting was over and other issues besides battlefield outcomes dominated the news—the disastrous occupation, the developing insurgency, the torture of prisoners—“the value of the American generals as news commentators diminished significantly,” Arkin writes. “They were no longer helping us to understand battles. They were becoming enmeshed in bigger political and public policy and partisan battles, and as ‘experts’ on the military, they should have known better not to step too far outside their lane. The networks should also have known this, and indeed they did learn eventually, as there are certainly far fewer generals on the payroll today than there were at the height of the ‘fighting.’”
A Broader Perspective - Arkin concludes: “It’s now clear that in the run-up to the war, during the war in 2003 and in its aftermath, we would have all benefited from hearing more from experts on Iraq and the Middle East, from historians, from anti-war advocates. Retired generals play a role, an important one. But for the networks, they played too big of a role—just as the ‘military’ solutions in Iraq play too big of a role, just as the military solutions in the war against terrorism swamp every other approach.” [Washington Post, 4/22/2008]

Entity Tags: Thomas Franks, US Department of Defense, Donald Rumsfeld, Bush administration (43), Barry McCaffrey, William Arkin, MSNBC, NBC

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

Barry Sussman.Barry Sussman. [Source: Nieman Watchdog]Former Washington Post editor Barry Sussman, the head of the Nieman Watchdog project at Harvard University, asks a number of pertinent questions about the recently exposed Pentagon propaganda operation that used retired military officers to manipulate public opinion in favor of the Iraq occupation (see April 20, 2008 and Early 2002 and Beyond). Sussman notes that “[t]he story has implications of illegal government propaganda and, possibly, improper financial gains,” and asks the logical question, “So what happened to it?” It is receiving short shrift in the mainstream media, as most newspapers and almost all major broadcast news operations resolutely ignore it (see April 21, 2008, April 24, 2008, and May 5, 2008). Sussman asks the following questions in hopes of further documenting the details of the Pentagon operation:
bullet Does Congress intend to investigate the operation?
bullet Do the three presidential candidates—Democrats Hillary Clinton and Barack Obama, and Republican John McCain, have any comments (see April 28, 2008)?
bullet Since the law expressly forbids the US government to, in reporter David Barstow’s words, “direct psychological operations or propaganda against the American people,” do Constitutional attorneys and scholars have any opinions on the matter? Was the operation a violation of the law? Of ethics? Of neither?
bullet Former Secretary of Defense Donald Rumsfeld created the Office of Strategic Influence in 2001 (see Shortly after September 11, 2001), which was nothing less than an international propaganda operation. Rumsfeld claimed the office had been closed down after the media lambasted it, but later said the program had continued under a different name (see February 20, 2002). Does the OSI indeed still exist?
bullet Did the New York Times wait an undue period to report this story? Could it not have reported the story earlier, even with only partial documentation? Sussman notes: “Getting big stories and holding them for very long periods of time has become a pattern at the Times and other news organizations. Their rationale, often, is that the reporting hasn’t been completed. Is reporting ever completed?”
bullet Many of the military analysts cited in the story have close ties to military contractors and defense firms who make handsome profits from the war. Is there evidence that any of the analysts may have financially benefited from promoting Pentagon and Bush administration policies on the air? Could any of these be construed as payoffs? [Barry Sussman, 4/23/2008]

Entity Tags: Free Press, Office of Strategic Influence, Nieman Watchdog, Donald Rumsfeld, David Barstow, Barry Sussman, Barack Obama, John McCain, US Department of Defense, New York Times, Hillary Clinton

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

PBS reports on the recent revelations about a Pentagon propaganda operation that uses retired military officers as “independent military analysts” to further its goal of promoting the Iraq war and occupation (see April 20, 2008 and Early 2002 and Beyond). Reporter Judy Woodruff notes, “And for the record, we invited Fox News, CNN, MSNBC, CBS, ABC and NBC to participate, but they declined our offer or did not respond.” Neither does the Pentagon send anyone to take part in the report. Woodruff discloses that PBS’s NewsHour with Jim Lehrer put five military analysts on retainer in 2003, but says that none of them attended Pentagon briefings while being paid by PBS, as so many of the other network analysts did.
Selling and Managing the War - The Center for Media and Democracy’s John Stauber says, “[S]hame on the networks who were duped this way that they didn’t show up to defend or explain their actions.” Stauber calls the Pentagon operation “a psyops campaign, an incredible government propaganda campaign whereby Donald Rumsfeld and Torie [Victoria] Clarke, the head of public relations for the Pentagon, designed a program to recruit 75, at least 75 former military officers… most of them now lobbyists or consultants to military contractors, and insert them, beginning in 2002, before the attack on Iraq was even launched, into the major networks to manage the messages, to be surrogates. And that’s the words that are actually used, ‘message multipliers’ for the secretary of defense and for the Pentagon. This program continues right up to now.” Stauber says that the Pentagon program is patently illegal (see April 28, 2008), though the Pentagon may dispute that contention. “It is illegal for the US government to propagandize citizens in this way,” he says. “In my opinion, this war could have never been sold if it were not for this sophisticated propaganda campaign. And what we need is congressional investigation of not just this Pentagon military analyst program, but all the rest of the deception and propaganda that came out of the Bush administration and out of the Pentagon that allowed them to sell and manage this war.”
Full Disclosure Needed - Former ABC news correspondent Robert Zelnick, now a professor of journalism at Boston University, says the only thing that surprised him about the New York Times report that broke the story was its length. Zelnick says that when he covered the Pentagon: “I often sought information from retired generals and admirals and colonels because I knew they were well-informed. I knew they kept in touch. I knew they had drinks at the Army-Navy Club. I know they went to Army-Navy football games on special trains together. I knew that many of them were serving as what we called Beltway bandits or consultants.” Zelnick says: “[I]f you have an admiral on who is or a general who is currently a consultant to the Pentagon, that should be disclosed right at the top of the interview. But we don’t—as networks, we didn’t have these people on because they were neutral; we had them on because they knew what they were talking about. They had spent their lives in military affairs.” Zelnick says that to conclude the Pentagon actually “recruited” analysts for ABC or another network or cable broadcaster is an overgeneralization; the Pentagon merely “recommended, perhaps, former generals or admirals to the various networks and, once they had them, they kept them informed. And I think that’s to the good. It meant that more information was available. If occasionally a general or an admiral or a colonel who was retired and used in this fashion allowed himself to be dictated to, that’s his fault. And I think any solid news person or executive editor running one of these programs would have discerned that early on and quit using him.”
'Agents of Pentagon Propaganda' - Stauber retorts that he is “shocked to hear Bob Zelnick depict and misrepresent what’s going on here. And I have to wonder, Professor Zelnick, if you even read the New York Times article very closely. This is an instant where these people were recruited by Secretary of Defense Rumsfeld as agents of Pentagon propaganda and inserted into the networks. Now, you can fault—and we should fault—the networks for not vetting these people properly, for not being much more careful about their credentials. But the fact is this program began with the Pentagon, with the Bush administration, recruiting these people to be their surrogates. And those are the words that the internal documents used. This is the Pentagon Papers of this war.” Zelnick responds that the networks had just as many analysts on their payrolls during the 1991 Gulf War, “[s]o it was something that the networks perceived was in their own interest to develop these kinds of contacts. And it was in their interest. It certainly was in my interest as a Pentagon correspondent.” Zelnick says that while the networks should always disclose their analysts’ business connections with whatever defense firms they represent, “what do we expect these guys to do after 30 or 40 years in the service, during which time they’ve risen to the ranks of the most senior officers? We would expect them to wind up as consultants or, as I said, we call them Beltway bandits. I just don’t get upset over something that’s completely natural, completely to be expected, and widely known throughout the industry.” Stauber disputes Zelnick’s characterization, and notes that the structure of the operation was guided from Rumsfeld and Clarke, not from the networks initiating contact with the Pentagon on behalf of their military analysts. “The flow was illegal government propaganda, recruiting these people, and inserting them into the news, and then hiring a company to measure and quantify how good a job they did of selling the war and managing press and public opinion. This is Goebbels-like.” [PBS, 4/24/2008]

Entity Tags: Victoria (“Torie”) Clarke, Robert Zelnick, US Department of Defense, Judy Woodruff, Donald Rumsfeld, Center for Media and Democracy, CNN, CBS News, ABC News, Fox News, John Stauber, New York Times, MSNBC, NBC, Public Broadcasting System

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

Ike Skelton.Ike Skelton. [Source: Washington Post]Representative Ike Skelton (D-MO), chairman of the House Armed Services Committee, says he is angered by the allegations of a secret Pentagon propaganda operation using retired military officers as supposedly independent media analysts (see April 20, 2008 and Early 2002 and Beyond). “There is nothing inherently wrong with providing information to the public and the press,” Skelton says. “But there is a problem if the Pentagon is providing special access to retired officers and then basically using them as pawns to spout the administration’s talking points of the day.” Skelton adds that he is deeply disturbed by the ties between the retired officers and various defense contractors. “It hurts me to my core to think that there are those from the ranks of our retired officers who have decided to cash in and essentially prostitute themselves on the basis of their previous positions within the Department of Defense,” he says. [Stars and Stripes, 4/26/2008]

Entity Tags: House Armed Services Committee, Ike Skelton, US Department of Defense

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

Paul Hodes.Paul Hodes. [Source: Washington Post]US Representative Paul Hodes (D-NH) asks Congress to investigate how the Pentagon may have improperly influenced so-called “military analysts” to give inaccurate information to the press (see Early 2002 and Beyond). [Associated Press, 4/25/2008] In a letter to Representative John Tierney (D-MA), the chairman of the House Oversight and Government Reform Subcommittee on National Security and Foreign Affairs, Hodes asks for hearings on the program as recently revealed by the New York Times (see April 20, 2008). “If these reports are true,” Hodes writes, “it is unacceptable that the Bush administration would attempt to manipulate the public with false propaganda on matters of war and our national security.” He adds: “A hearing also could examine whether some of these analysts were given military contracts with the Defense Department in exchange for reading Bush administration talking points on the public airwaves. The issue at stake here is the public’s right to the truth about our security, our military, and what their government is doing.” [US House of Representatives, 4/24/2008] The House will pass an amendment prohibiting the Pentagon from conducting propaganda operations and requiring the General Accounting Office (GAO) to investigate the program (see May 22, 2008).

Entity Tags: New York Times, US Department of Defense, House Committee on Oversight and Government Reform, Paul Hodes, John Tierney

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

Representative Rosa DeLauro (D-CT) asks five different television news networks for explanations of their roles in the Pentagon propaganda operation recently revealed by the New York Times (see April 20, 2008 and Early 2002 and Beyond). DeLauro sends letters to Steve Capus, the president of NBC News; David Westin, president of ABC News; Sean McManus, president of CBS News and Sports; Roger Ailes, president of Fox News; and Jim Walton, president of CNN News Group. Her letters, which use fundamentally the same wording, conclude: “When the American people turn on their TV news, they expect coverage of the Iraq War and military issues to be using analysts without conflicts of interests. When you put analysts on the air without fully disclosing their business interests, as well as relationships with high-level officials within the government, the public trust is betrayed. Now that the full extent of the Department of Defense’s domestic propaganda program has been revealed, I strongly encourage you to make the necessary policy changes to ensure proper vetting of those you wish to put on the air so that the viewers can get the objective analyses they deserve.” [US House of Representatives, 4/24/2008] As of mid-May, only two of those networks—CNN and ABC News—will respond to DeLauro (see May 2, 2008 and April 29, 2008).

Entity Tags: Rosa DeLauro, David Westin, CNN, CBS News, ABC News, Fox News, Roger Ailes, Jim Walton, US Department of Defense, New York Times, Steve Capus, Sean McManus, NBC

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

The Center for Media and Democracy’s John Stauber and author Sheldon Rampton lambast the Pentagon for its recently revealed propaganda program that, in their words, “embed[s] military propagandists directly into the TV networks as on-air commentators” (see April 20, 2008 and Early 2002 and Beyond). But Stauber and Rampton are even more critical of the media’s refusal to deal with the story. They note, “In 1971, when the [New York] Times printed excerpts of the Pentagon Papers on its front page (see March 1971), it precipitated a constitutional showdown with the Nixon administration over the deception and lies that sold the war in Vietnam. The Pentagon Papers issue dominated the news media back then. Today, however, [New York Times reporter David] Barstow’s stunning report is being ignored by the most important news media in America—TV news—the source where most Americans, unfortunately, get most of their information. Joseph Goebbels, eat your heart out. Goebbels is history’s most notorious war propagandist, but even he could not have invented a smoother PR vehicle for selling and maintaining media and public support for a war…”
Journalistic Standards Violated - According to the authors, the news outlets who put these analysts on the air committed “a glaring violation of journalistic standards.” They cite the code of ethics of the Society of Professional Journalists, which enjoins journalists and news outlets to:
bullet Avoid conflicts of interest, real or perceived;
bullet Remain free of associations and activities that may compromise integrity or damage credibility;
bullet Refuse gifts, favors, fees, free travel and special treatment, and shun secondary employment, political involvement, public office and service in community organizations if they compromise journalistic integrity;
bullet Disclose unavoidable conflicts;
bullet Be vigilant and courageous about holding those with power accountable;
bullet Deny favored treatment to advertisers and special interests and resist their pressure to influence news coverage; and
bullet Be wary of sources offering information for favors or money.
Networks' Silence a 'Further Violation of Public Trust' - The networks who used these analysts observed none of these fundamental ethical guidelines. “They acted as if war was a football game and their military commentators were former coaches and players familiar with the rules and strategies,” Stauber and Rampton write. “The TV networks even paid these “analysts” for their propaganda, enabling them to present themselves as ‘third party experts’ while parroting White House talking points to sell the war.” Stauber and Rampton call the networks’ decision to almost completely ignore the story a further “violation… of the public trust…” They fix much of the blame for the Iraq debacle on the media, noting that the war “would never have been possible had the mainstream news media done its job. Instead, it has repeated the big lies that sold the war. This war would never have been possible without the millions of dollars spent by the Bush administration on sophisticated and deceptive public relations techniques such as the Pentagon military analyst program that David Barstow has exposed.” [PRWatch, 4/25/2008]

Entity Tags: Joseph Goebbels, Society of Professional Journalists, New York Times, John Stauber, David Barstow, Center for Media and Democracy, Nixon administration, Sheldon Rampton, US Department of Defense, Bush administration (43)

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

The Pentagon temporarily halts its program of briefing “independent military analysts” for their appearances on US television news broadcasts after a New York Times article alleges that the military analysts are part of a systematic propaganda and disinformation campaign (see April 20, 2008 and Early 2002 and Beyond). The announcement comes from Robert Hastings, the deputy assistant secretary of defense for public affairs. Hastings says he is concerned about allegations that the Pentagon’s relationship with the retired military officers may be improper, and is reviewing the program. “Following the allegations, the story that is printed in the New York Times, I directed my staff to halt, to suspend the activities that may be ongoing with retired military analysts to give me time to review the situation,” Hastings says. He says he did not discuss the matter with Defense Secretary Robert Gates before making his decision. [Stars and Stripes, 4/26/2008; New York Times, 4/26/2008]

Entity Tags: Robert Hastings, Robert M. Gates, US Department of Defense, New York Times

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

Rosa DeLauro.Rosa DeLauro. [Source: Washington Post]A group of Democrats in Congress, dismayed and angered by recent revelations of a secret Pentagon propaganda campaign to manipulate public opinion regarding Iraq (see April 20, 2008, Early 2002 and Beyond, and April 24, 2008), calls for explanations from the parties involved. Senator Carl Levin (D-MI), chairman of the Armed Services Committee, asks Defense Secretary Robert Gates to investigate the program. Representative Rosa DeLauro (D-CT) writes to the heads of the five major television networks, asking each to provide more information about their practices for vetting and hiring so-called “independent military analysts” to provide commentary and opinion about Iraq and other US military operations and strategies. DeLauro writes, “When you put analysts on the air without fully disclosing their business interests, as well as relationships with high-level officials within the government, the public trust is betrayed.” [New York Times, 4/26/2008] Senator John Kerry (D-MA) calls on the Government Accountability Office (GAO) to conduct its own investigation. Kerry asks for “the names of all senior Pentagon officials involved in this effort, and the extent of that effort; [t]he extent of the contact between Pentagon officials and the military analysts in question regarding what was said by the analysts over the public airwaves”; what financial interests the analysts had “that were in some way linked to their analysis, including a list of federal contracts that are in any way linked to the companies that employ any of the analysts in question”; to what extent those financial interests were used by Pentagon officials “to promote misleading, inaccurate or false information through the media”; how much, if any, of those interests were disclosed to the media outlets and to the public; if the propaganda program is in any way illegal; what procedures ensure that the analysts aren’t using their access to further their own business interests; and what steps Congress and the Pentagon can take “to ensure that this type of effort is not repeated.” [Senator John Kerry, 4/28/2008]

Entity Tags: John Kerry, Robert M. Gates, Rosa DeLauro, US Department of Defense, Carl Levin, Government Accountability Office

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

Hillary Clinton, John McCain, and Barack Obama.Hillary Clinton, John McCain, and Barack Obama. [Source: Boston Globe]Two of the three major presidential candidates speak out against the Pentagon’s propaganda campaign to manipulate public opinion about Iraq (see April 20, 2008 and Early 2002 and Beyond).
Clinton - Senator Hillary Clinton (D-NY) says the program raises questions of “credibility and trust at the Pentagon,” and calls for an investigation by the Defense Department’s inspector general. The Clinton campaign says that, considering the Bush administration’s record on intelligence and misinformation, an investigation of the operation is necessary to determine how the Pentagon manipulated the “commentary of putatively independent television military analysts” for “‘selling’ the Iraq war and our country’s defense policy now.” The campaign also says that “serious questions” have been raised “about the potential linkage of government contracts to favorable public commentary by military analysts.”
Obama - Democratic Senator Barack Obama (D-IL) says he is “deeply disturbed” that the administration “sought to manipulate the public’s trust,” and says the program “deserves further investigation to determine if laws or ethical standards were violated.” The Obama campaign calls for “greater transparency to ensure that those who lobby the Pentagon are not rewarded for favorable commentary about the administration’s policies.”
McCain - Senator John McCain (R-AZ) has as yet said nothing about the program. [Nation, 4/28/2008]

Entity Tags: Hillary Clinton, US Department of Defense, Ari Melber, John McCain, Barack Obama

Timeline Tags: US Military, Domestic Propaganda, 2008 Elections

Category Tags: Public Opinion, Military Analysts

Authors and columnists Diane Farsetta and Sheldon Rampton show that the Pentagon’s recently revealed covert propaganda program using “independent military analysts” to promulgate Pentagon viewpoints about Iraq and the war on terror (see April 20, 2008 and Early 2002 and Beyond) is “not only unethical but illegal.”
Congress Prohibitions Since 1951 - According to every appropriations bill passed by Congress since 1951, “No part of any appropriation contained in this or any other Act shall be used for publicity or propaganda purposes within the United States not heretofore authorized by the Congress.”
Congressional Research Service Finds Government-Funded Propaganda Illegal - A March 2005 report by the Congressional Research Service defines “publicity or propaganda” as either “self-aggrandizement by public officials… purely partisan activity… covert propaganda.” Farsetta and Rampton explain, “By covert propaganda, GAO [the Government Accountability Office] means information which originates from the government but is unattributed and made to appear as though it came from a third party.” The GAO has determined that government-funded video news releases (VNRs) are illegal when an agency such as the Defense Department fails “to identify itself as the source of a prepackaged news story [and thusly] misleads the viewing public by encouraging the viewing audience to believe that the broadcasting news organization developed the information. The prepackaged news stories are purposefully designed to be indistinguishable from news segments broadcast to the public. When the television viewing public does not know that the stories they watched on television news programs about the government were in fact prepared by the government, the stories are, in this sense, no longer purely factual—the essential fact of attribution is missing.” Farsetta and Rampton argue that the supposedly “independent” commentary by the complicit analysts is little different from the VNRs. The GAO has also noted, “The publicity or propaganda restriction helps to mark the boundary between an agency making information available to the public and agencies creating news reports unbeknownst to the receiving audience.”
Justice Department Finds Propaganda Cannot be Funded by Government - And in 2005, the Justice Department’s Office of Legal Counsel (OLC) found that after the Bush administration had been caught paying pundits to write op-eds favorable of administration policies, “OLC determined in 1988 that a statutory prohibition on using appropriated funds for ‘publicity or propaganda’ precluded undisclosed agency funding of advocacy by third-party groups. We stated that ‘covert attempts to mold opinion through the undisclosed use of third parties’ would run afoul of restrictions on using appropriated funds for ‘propaganda.’” Farsetta and Rampton write: “The key passage here is the phrase, ‘covert attempts to mold opinion through the undisclosed use of third parties.’ As the [New York] Times report documented in detail, the Pentagon’s military analyst program did exactly that.” [PRWatch, 4/28/2008]
Pentagon Says Program Legal - Former Pentagon spokesman Lawrence Di Rita says the program is simply a “mirror image” of the Pentagon’s program of embedding journalists with combat units in the field, and Pentagon spokespersons insist that the program was merely to ensure that the US citizenry was well informed about the war. [New York Times, 4/21/2008]

Entity Tags: Sheldon Rampton, US Department of Defense, US Department of Justice, Diane Farsetta, Congressional Research Service, Bush administration (43), Government Accountability Office, Office of Legal Counsel (DOJ)

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

Brian Williams.Brian Williams. [Source: The Onion.com]NBC News anchor Brian Williams staunchly defends NBC’s use of two military analysts, Barry McCaffrey and the late Wayne Downing, in his response to recent stories about the Pentagon’s well-orchestrated propaganda campaign using retired military officers to promote the Bush administration’s agenda in the mainstream media (see April 20, 2008 and Early 2002 and Beyond). Williams notes that he quickly became friends with both analysts, and toured Iraq four times with Downing. Williams says that neither Downing nor McCaffrey ever “gave what I considered to be the party line,” and both, particularly McCaffrey, often criticized the administration’s policies in Iraq. He calls them “tough, honest critics of the US military effort in Iraq,” “passionate patriots,” and “honest brokers” of information. He says that when they went to the Pentagon for briefings, “[t]hey never came back spun, and never attempted a conversion.” He calls them “warriors-turned-analysts, not lobbyists or politicians.” Williams also lauds a third military analyst, retired Army colonel Jack Jacobs. Jacobs, a Medal of Honor winner, is a “rock-solid” analysts who “has never hesitated to take a whack at the Pentagon brass.” After his defense of NBC’s analysts, Williams writes: “I think it’s fair, of course, to hold us to account for the military analysts we employ, inasmuch as we can ever fully know the ‘off-duty’ actions of anyone employed on an ‘of counsel’ basis by us. I can only account for the men I know best. The Times article was about the whole lot of them—including instances involving other networks and other experts, who can answer for themselves. At no time did our analysts, on my watch or to my knowledge, attempt to push a rosy Pentagon agenda before our viewers. I think they are better men than that, and I believe our news division is better than that.” [MSNBC, 4/29/2008]

Entity Tags: Bush administration (43), Barry McCaffrey, Brian Williams, US Department of Defense, Jack Jacobs, NBC, Wayne Downing

Timeline Tags: Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

Author Tom Engelhardt, reflecting on the recent exposure of the Pentagon’s propaganda campaign using retired military officers to promote the Iraq war (see April 20, 2008 and Early 2002 and Beyond), writes that this is but one of possibly many such operations. The others, if they exist, remain to be exposed. The military analysts operation is “unlikely to have been the only one,” Engelhardt writes. He has his suspicions:
Selling the 'Surge' - “We don’t yet fully know the full range of sources the Pentagon and this administration mustered in the service of its ‘surge,’” he writes, though he notes how quickly General David Petraeus, the commander of US forces in Iraq, was to turn to the analysts for support in their nightly news broadcasts (see April 29, 2008).
Sunnis and Shi'ites - Engelhardt notes that it is possible that a similar propaganda campaign helped transform Iraqi Sunni insurgents into heroes—“Sons of Iraq”—if they joined the “Awakening” movement, or members of “al-Qaeda in Mesopotamia” if they did not join the movement. Similarly, it may have been a propaganda campaign that encouraged the media to quickly label every Shi’ite rebel as an Iranian agent.
Iran's Influence - “We don’t know what sort of administration planning has gone into the drumbeat of well-orchestrated, ever more intense claims that Iran is the source of all the US’s ills in Iraq, and directly responsible for a striking percentage of US military deaths there,” Engelhardt writes. The New York Times recently reported that, according to “senior officers” in the US military in Baghdad’s Green Zone, 73% of attacks on US troops in the past year were caused by roadside bombs planted by so-called “special groups,” a euphemism for Iraqi Shi’ites trained by Iran.
Guided Tours - Many influential Washington insiders have been given carefully orchestrated tours of Iraq by the Pentagon, including former military figures, prominent think tank analysts, journalists, pundits, and Congressional representatives. Many of them have been granted a special audience with Petraeus and his top commanders; many have subsequently lauded the “surge” (see January 10, 2007) and praised the US policies in Iraq.
Successful Marketing Campaign - Engelhardt writes, “Put everything we do know, and enough that we suspect, together and you get our last ‘surge’ year-plus in the US as a selling/propaganda campaign par excellence. The result has been a mix of media good news about ‘surge success,’ especially in ‘lowering violence,’ and no news at all as the Iraq story grew boringly humdrum and simply fell off the front pages of our papers and out of the TV news (as well as out of the Democratic Congress). This was, of course, a public relations bonanza for an administration that might otherwise have appeared fatally wounded. Think, in the president’s terminology, of victory—not over Shi’ite or Sunni insurgents in Iraq, but, once again, over the media at home. None of this should surprise anyone. The greatest skill of the Bush administration has always been its ability to market itself on ‘the home front.’ From September 14, 2001, on, through all those early ‘mission accomplished’ years, it was on the home front, not in Afghanistan or Iraq, that administration officials worked hardest, pacifying the media, rolling out their own “products”, and establishing the rep of their leader and ‘wartime’ commander-in-chief.” [Asia Times, 4/29/2008]
Second Author Concurs - Author and Salon commentator Glenn Greenwald concurs with Engelhardt. Greenwald writes, “It should also be noted that this military analyst program is but one small sliver of the Pentagon’s overall media management effort, which, in turn, is but one small sliver of the administration’s general efforts to manipulate public opinion. We’re only seeing these documents and the elaborate wrongdoing they establish because the [New York Times] was so dogged in attempting to compel the [Pentagon] to disclose them, even while the Pentagon fought tenaciously to avoid having to do so, to the point where they were threatened with sanctions by a federal judge. But this is just one discrete, isolated program. Most of what this government has done—including, certainly, its most incriminating behavior—remains concealed by the unprecedented wall of secrecy behind which this administration operates.” [Salon, 5/12/2008]

Entity Tags: US Department of Defense, Glenn Greenwald, Al-Qaeda in Iraq, Tom Engelhardt, Awakening (Iraq), David Petraeus, Bush administration (43)

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts, Other Propaganda / Psyops

Author Tom Engelhardt explores the connections between the retired military analysts recently exposed as part of a Pentagon propaganda operation to manipulate public opinion regarding the war and occupation of Iraq (see Early 2002 and Beyond) and “America’s General,” David Petraeus. Petraeus, slated to become the commander of US Central Command (CENTCOM), has long been a media darling, Engelhardt notes. For the last three years, Petraeus has been touted as virtually the only hope for an American victory in Iraq. Engelhardt writes, “Petraeus is the president’s anointed general, [President] Bush’s commander of commanders, and (not surprisingly) he exhibits certain traits much admired by the Bush administration in its better days.”
Petraeus Turns to Analysts to Promote Surge - In the New York Times article exposing the Pentagon propaganda operation (see April 20, 2008, one event has as yet gotten little attention: the fact that when Petraeus was appointed the commanding general in Iraq in January 2007, one of his first acts was to meet with a group of the Pentagon’s military analysts (see January 2007). Engelhardt explains, “In other words, on becoming US commander in Iraq, he automatically turned to the military propaganda machine the Pentagon had set up to launch his initial surge—on the home front.” Petraeus was by then a willing, and a key, participant in the Pentagon’s propaganda operation, which itself dovetailed with the Bush administration’s attempt to market the escalation of US troops—the “surge” (see January 10, 2007)—as the latest attempt to turn the corner in Iraq. President Bush himself was, by that point, “a thoroughly tarnished brand,” Engelhardt writes, not the person to launch such a marketing campaign.
Petraeus Is Administration's "Face" - Bush and the Pentagon both looked to Petraeus, who quickly “became the ‘face’ of the administration (just as American military and civilian officials had long spoken of putting an ‘Iraqi face’ on the American occupation of that country).” In the following months, Bush cited Petraeus over 150 times as part of his attempts to paint the US occupation as a success. Petraeus himself quickly turned to the Pentagon’s cadre of retired military officers, now network analysts reliably providing the administration’s talking points on the news broadcasts, to help him promulgate the surge. Engelhardt notes that one of those analysts, retired Army general and ABC News analyst Jack Keane, was himself the co-author of the “surge” strategy (see January 2007). Between the president, the administration officials, the military analysts, and the enthusiastic media reporters and talking heads, establishing the surge as a putative success and Petraeus as a name brand with a positive image was achieved in relatively short order. [Asia Times, 4/29/2008]

Entity Tags: New York Times, David Petraeus, Tom Engelhardt, US Central Command, US Department of Defense, Jack Keane, George W. Bush

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

David Westin.David Westin. [Source: ABC News]ABC News president David Westin responds to a letter from Representative Rosa DeLauro (D-CT) demanding an explanation of his network’s involvement in the recently revealed Pentagon propaganda operation (see April 24, 2008). Westin says that ABC employs two of the military analysts cited as being part of the Pentagon operation, retired Army General Jack Keane and retired Army Major General William Nash. Westin acknowledges that Keane was one of the architects of the Bush administration’s “surge” in Iraq (see January 2007), and says, “On several occasions when General Keane appeared in an ABC News program we specifically disclosed to our audience his position as an (unpaid) adviser on the subject.” Westin concludes, “From what I know of our reporting involving our military analysts, I am satisfied that ABC News has acted responsibly and has served its audience well.” [Westin, 4/29/2008 pdf file]

Entity Tags: William Nash, ABC News, David Westin, US Department of Defense, Rosa DeLauro, Jack Keane

Timeline Tags: Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

Five retired military officers respond harshly to a recent New York Times article that revealed a systematic propaganda operation conducted by the Pentagon and carried out, in part, by retired military officers serving as military analysts for the print and broadcast media (see April 20, 2008 and Early 2002 and Beyond). All five have performed as analysts for a variety of US media outlets; some still do. The five are:
bullet Retired Air Force general Thomas G. McInerney;
bullet Retired Army general Paul Vallely;
bullet Retired Navy captain Charles Nash;
bullet Retired Marine lieutenant colonel William Cowan; and
bullet Retired intelligence officer Wayne Simmons.
Intelligence Summit Members - All five are part of an organization called the International Intelligence Summit, which describes itself as “a non-partisan, non-profit, neutral forum that uses private charitable funds to bring together intelligence agencies of the free world and the emerging democracies.” McInerney and Vallely are executive board members, as is retired Navy commander Richard Marcinko, author of the Rogue Warrior series of pulp fiction novels.
Criticism of NYT Article - The five accuse the Times article, by reporter David Barstow, of “malign[ing] virtually all military analysts, accusing some of being tools of a Pentagon propaganda machine,” an assertion that they state “is flatly wrong.” They state: “We have never stated anything about defense or national security that we did not believe to be true. Equally important, we also have served the essential wartime function of helping civilians be better informed about our military, our enemies, and how the war is being conducted.” They note that some of them had “similar arrangement[s]” with the Clinton administration.
'Unconscionable Libel' - They accuse Barstow of reporting “old news,” and call his assertion that they “intentionally misled the American people for partisan political purposes or some quid pro quo personal gain… an unconscionable libel of our honor and long service to this nation.” They explain their participation in Pentagon public relations briefings as stemming from the Pentagon’s belief that “we had the credentials to do so as military professionals,” and argue, “When it comes to discussing needs and tactics of the US military, who is better suited to give advice and reliable commentary on war and peace issues than those who have spent so much of their lives in this profession?” They assert their belief that the US must “defeat Radical Islam which threatens our nation and the Free World,” and say that they “will continue to speak out honestly to the American people about national security threats” because it is “our duty.” [Tom McInerney, Paul Vallely, Charles Nash, Bill Cowan, and Wayne Simmons, 4/2008]

Entity Tags: Charles Nash, Paul Vallely, Richard Marcinko, Wayne Simmons, William Cowan, Thomas G. McInerney

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

Reporter Eric Brewer asks White House spokesman Dana Perino about recent reports of the Pentagon’s systematic propaganda operation to manipulate public opinion about the war in Iraq (see April 20, 2008 and Early 2002 and Beyond). After briefly summarizing the story, Brewer asks, “[D]id the White House know about and approve of this operation?” Perino stumbles through her initial response before recovering: “Look, I didn’t know—look, I think that you guys should take a step back and look at this—look, [the Defense Department] has made a decision, they’ve decided to stop this program (see April 26, 2008). But I would say that one of the things that we try to do in the administration is get information out to a variety of people so that everybody else can call them and ask their opinion about something. And I don’t think that that should be against the law. And I think that it’s absolutely appropriate to provide information to people who are seeking it and are going to be providing their opinions on it. It doesn’t necessarily mean that all of those military analysts ever agreed with the administration. I think you can go back and look and think that a lot of their analysis was pretty tough on the administration. That doesn’t mean that we shouldn’t talk to people.” [White House, 4/30/2008; Raw Story, 4/30/2008]

Entity Tags: Bush administration (43), Eric Brewer, US Department of Defense, Dana Perino

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Military Operations, Political Administration, Military Analysts

The memo from Rumsfeld to Hadley.The memo from Rumsfeld to Hadley. [Source: Department of Defense] (click image to enlarge)White House Press Secretary Dana Perino denies that the White House had any prior knowledge of the Pentagon’s Iraq propaganda operation (see April 20, 2008 and Early 2002 and Beyond). A reporter asks, “Did the White House know about the program?” Perino answers, “I just said: no.” [Raw Story, 5/14/2008] But a memo in the Pentagon’s own “document dump” about the program (see May 9, 2008) proves otherwise. A July 12, 2005 memo from Donald Rumsfeld to Deputy National Security Adviser Stephen Hadley reads, “Attached is a summary of the effects of the military analysts we took down to GTMO [Guantanamo] earlier this month.” Rumsfeld was presumably referring to the Pentagon-sponsored trip to Guantanamo (see June 24-25, 2005 that was carefully analyzed for its effects in manipulating the media (see June 24, 2005). [Rolling Stone, 5/15/2008]

Entity Tags: Donald Rumsfeld, Stephen J. Hadley, US Department of Defense, Bush administration (43), Dana Perino

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

John Murtha.John Murtha. [Source: ABC News]Representative John Murtha (D-PA), a hawkish military veteran who has built a long political career on supporting the military, says that he is “disappointed” in both the US military and the news media for being part of the Pentagon’s recently revealed Iraq propaganda operation (see Early 2002 and Beyond). Murtha says that he was struck by the fact that, in the New York Times article that revealed the operation (see April 20, 2008), even some of the military analysts who most enthusiastically repeated the Pentagon’s talking points on the airwaves “didn’t even believe what they were saying.” Murtha says: “Well, the military’s held in the highest level and the highest esteem in this country. All of us appreciate their sacrifices. I’ve gotten to the point where I now distrust the military because they have been dishonored by these kind of untruths. It used to be that I could listen to the military, they would come to me, and what they said privately they were willing to say publicly. With [former Defense Secretary Donald] Rumsfeld’s tenure, they distorted everything. And that’s the way they got by for four years because the public said, well, the military’s saying that. Well, the public’s no longer accepting that. The public realizes we made a mistake when we went in, much of the information was inaccurate and they continue to say these kind of things. So, I’m disappointed. I’m disappointed in the news media. I tell ya, till I spoke out, the news media was not honest—or afraid to come forward. And I think the tactic was, ‘we don’t give them access if they say anything bad about us.’”
Credits Blogs - Murtha credits the political blogs for keeping the story alive: “The blogs have been so important to bringing out the truth. I didn’t know what a blog was till a couple of years ago. Now, I not only know, I understand how important they are because people have an opportunity to hear the other side of what they’re saying.” (Notably, Murtha gives this interview to a news blog, the left-leaning ThinkProgress.)
Propaganda Effort in Vietnam Did Decades of Damage - Murtha reflects on the tremendous damage done by military and government propaganda campaigns during Vietnam (see March 1971). “It took us 20 years to get over Vietnam,” he says. “It took us through the Ford administration, the Carter administration, it took us into the Reagan administration because we didn’t pay for the war and the public was misled. Now the public recognized it very early on in Vietnam because they casualties were so heavy. Because of the technology increases, they didn’t recognize it as quickly in Iraq. But until the end of the Clinton administration, where we had a budget with a surplus, we were paying for the Vietnam war. We’re doing the same thing now.… I mean, nobody recognized we’re paying now with inflation, we’re paying all the expenses in Iraq. We’re paying $343 million dollars a day because of Iraq. So, it’s unfortunate and it just makes it that much more difficult for us to overcome this, because people who don’t believe it now, believed it for a while and they don’t want to be misled again.” [ThinkProgress (.org), 5/1/2008]

Entity Tags: Think Progress (.org), New York Times, Donald Rumsfeld, Reagan administration, Ford administration, US Department of Defense, Carter administration, John P. Murtha

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts, Public Opinion, Military Analysts

Former CBS News president Andrew Heyward calls the recently revealed Pentagon propaganda program for the promotion of the Iraq war (see April 20, 2008 and Early 2002 and Beyond) “a deliberate attempt to deceive the public,” adding, “Analysts whose real allegiance was to the Pentagon and who apparently were given at least special access for that allegiance were presented as analysts whose allegiance was to the networks and, therefore, the public.” Heywood left CBS News in 2005. Former Army Major General John Batiste calls the operation “a very deliberate attempt on the part of the administration to shape public opinion.” Batiste, who commanded an infantry division in Iraq before retiring from the military in 2005 to speak out against Bush administration policies in the Middle East, was an analyst for CBS News for a brief time. However, unlike the analysts in the propaganda operation, Batiste was never invited to any Pentagon briefings and thus not exposed to the full brunt of the Pentagon’s public relations messaging offensive. “It also sounded to me as if they were parroting administration talking points,” he says. “It sounded very much to me like I was up against an information operation. I had no idea that it was so extensive.” National Public Radio’s managing editor, Brian Duffy, says that in light of the revelations about the propaganda operation, NPR is reviewing its policies towards using retired military officers as analysts and “asking more rigorous questions about anyone that we’re paying as a consultant.” [PBS, 5/1/2008]

Entity Tags: US Department of Defense, Andrew Heyward, Brian Duffy, National Public Radio, John Batiste, CBS News

Timeline Tags: Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

Jim Walton.Jim Walton. [Source: CNN]CNN president Jim Walton responds to a letter from Representative Rosa DeLauro (D-CT) demanding an explanation of his network’s involvement in the recently revealed Pentagon propaganda operation (see April 24, 2008). Walton says that his network fully cooperated with the New York Times’s investigation of the operation (see April 20, 2008), but CNN was not a part of any such operation. Indeed, Walton claims, “[m]ilitary analysts, and the handful of generals on CNN, contribute only a small portion to CNN’s overall coverage.” He acknowledges that CNN was not always as alert as it should have been to its analysts’ financial connections to defense contractors, and notes that the network fired one of its analysts after discovering “the extent of his dealings” (see July 2007). Walton concludes by assuring DeLauro that the network is committed to “protecting the public trust” and holds itself to “the highest ethical standards” of journalism. [Walton, 5/2/2008 pdf file]

Entity Tags: US Department of Defense, CNN, Jim Walton, New York Times, Rosa DeLauro

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

CBS News and Washington Post media commentator Howard Kurtz is asked during an online question and answer session about the Pentagon’s recently reported propaganda campaign mounted through the mainstream news media (see April 20, 2008 and Early 2002 and Beyond). The questioner asks, “Why do you think the networks still are silent on this?” Kurtz replies, “I can only conclude that the networks are staying away from what would otherwise be a legitimate news story because they are embarrassed about what some of their military analysts did or don’t want to give the controversy more prominence.” Another questioner asks if he has missed coverage of the story, and Kurtz replies: “You didn’t miss it. It’s just not there. The networks are ducking this one, big time.” [Washington Post, 5/5/2008]

Entity Tags: US Department of Defense, Brian Williams, NBC, Howard Kurtz

Timeline Tags: Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

John Dingell.John Dingell. [Source: MSNBC]Democratic representatives Rosa DeLauro (D-CT) and John Dingell (D-MI) write a letter to Federal Communications Commission (FCC) chairman Kevin J. Martin, urging that his agency begin an immediate investigation of the Pentagon’s recently revealed propaganda operation (see April 20, 2008 and Early 2002 and Beyond). DeLauro has already written requests for explanations to five different networks, and has received only two responses (see May 2, 2008 and April 29, 2008). DeLauro and Dingell want to know whether the operation violated the Communications Act of 1934 and/or FCC rules, particularly the sponsorship identification requirements. “While we deem the DoD’s [Defense Department’s] policy unethical and perhaps illegal,” they write, “we also question whether the analysts and the networks are potentially equally culpable pursuant to the sponsorship identification requirements in the Communications Act of 1934… and the rules of the Federal Communications Commission.… It could appear that some of these analysts were indirectly paid for fostering the Pentagon’s views on these critical issues. Our chief concern is that as a result of the analysts’ participation in this [Defense Department] program, which included the [Defense Department]‘s paying for their commercial airfare on [Defense Department]-sponsored trips to Iraq, the analysts and the networks that hired them could have run afoul of certain laws or regulations.” DeLauro and Dingell conclude: “When seemingly objective television commentators are in fact highly motivated to promote the agenda of a government agency, a gross violation of the public trust occurs. The American people should never be subject to a covert propaganda campaign but rather should be clearly notified of who is sponsoring what they are watching.” [US House of Representatives, 5/6/2008]

Entity Tags: US Department of Defense, Federal Communications Commission, John Dingell, Kevin J. Martin, Rosa DeLauro

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts, Other Propaganda / Psyops

Michael J. Copps.Michael J. Copps. [Source: Cable's Leaders in Learning (.org)]The Pentagon’s propaganda operation—using military analysts in media outlets to promote the administration’s policies in Iraq (see Early 2002 and Beyond), as recently revealed in the New York Times (see April 20, 2008)—draws a sharp reaction from Federal Communications Commission (FCC) Commissioner Michael J. Copps. Copps, a Democrat, applauds the efforts of Democratic lawmakers and political bloggers to keep pushing for accountability (see May 8, 2008), saying: “President Eisenhower warned against the excesses of a military-industrial complex. I’d like to think that hasn’t morphed into a military-industrial-media complex, but reports of spinning the news through a program of favored insiders don’t inspire a lot of confidence.” The propaganda operation was “created in order to give military analysts access in exchange for positive coverage of the Iraq war,” Copps adds. [Politico, 5/8/2008]

Entity Tags: Federal Communications Commission, Michael J. Copps, US Department of Defense

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

The story of the Pentagon’s propaganda operation—using military analysts in media outlets to promote the administration’s policies in Iraq (see April 20, 2008 and Early 2002 and Beyond)—is going remarkably unreported in those selfsame media outlets. Political bloggers are keeping the story alive, and Democratic congressmen are beginning to call for investigations (see April 28, 2008 and May 6, 2008)), but remarkably little about the operation has appeared either in the mainstream press or on broadcast news shows. One such lawmaker, Senator John Kerry (D-MA), says that he “decided to push this issue hard because ever since the New York Times expose appeared, the silence has been deafening.” Kerry says there needs to be a “thorough investigation” into government contracts and “whether Americans’ tax dollars were being used to cultivate talking heads to sell the administration’s Iraq policy.” But unlike the pre-Internet paradigm, this story may not be so quick to disappear. Tom Rosenstiel, the director of the Project for Excellence in Journalism, says, “We are in a time when stories can have a second life.” Political bloggers on the Internet, who keep chipping away at stories long after they have disappeared from the headlines, can give stories another chance, says Rosenstiel, citing the example of bloggers reviving the story of the US attorney firings in 2007 (see November 8, 2007). Rosenstiel says that his organization tracked the mainstream media for a week after the Times story was printed. Out of around 1,300 news stories, only two touched on the Pentagon analysts report, and both of those were on PBS’s Newshour (see April 24, 2008). Independent television analyst Andrew Tyndall says it would be too much to expect for any broadcast news outlets to engage in the story over the airwaves, as they almost never do what he calls “self-criticism stories,” but, he says, “this is really the sort of thing that all of the networks should have addressed online.” Virtually the only mainstream response from the broadcast news has been a short piece from NBC anchorman Brian Williams, who responded on his blog ten days after the Times story ran, and generally extolled the virtues of the analysts with whom he had worked (see April 29, 2008). Former CBS editorial director Dick Meyer, who oversaw CBS’s “Public Eye” blog before it was discontinued due to cutbacks, says that would have been the perfect place to examine the story. “This controversy about military analysts would have been right in our ballpark,” says Meyer, who now works for National Public Radio. “It’s irresponsible for a modern news organization to not have some kind of readers’ advocate, some kind of public editor function,” he says. [Politico, 5/8/2008]

Entity Tags: US Department of Defense, Brian Williams, Andrew Tyndall, CBS News, Project for Excellence in Journalism, Dick Meyer, New York Times, John Kerry, Tom Rosenstiel, Public Broadcasting System

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

The Pentagon posts the more than 8,000 pages of documents, transcripts, and audio tapes it was forced to release to the New York Times as evidence of its ongoing propaganda campaign to manipulate public opinion concerning Iraq (see April 20, 2008 and Early 2002 and Beyond). The only explanation given on the Web site is, “These documents were released to the New York Times regarding the Pentagon’s Military Analyst program.” [Staff, 5/9/2008]

Entity Tags: US Department of Defense, New York Times, Office of the Secretary of Defense

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

Salon columnist and former civil litigator Glenn Greenwald, after reviewing the more than 8,000 pages of documents and audio tapes released by the Pentagon (see May 9, 2008) concerning its ongoing Iraq propaganda campaign (see April 20, 2008 and Early 2002 and Beyond) says bluntly, “Anyone who reads through them, as I’ve now done, can only be left with one conclusion: if this wasn’t an example of an illegal, systematic ‘domestic propaganda campaign’ by the Pentagon, then nothing is.” Greenwald continues: “As corrupt as the Pentagon was here, our nation’s major media outlets were at least just as bad. Their collective Pravda-like suppression now of the entire story—behavior so blatantly corrupt that even the likes of [Howard] Kurtz (see May 9, 2008) and The Politico (see May 8, 2008) are strongly condemning them—has become the most significant and revealing aspect of the entire scandal.” [Salon, 5/9/2008]

Entity Tags: US Department of Defense, Glenn Greenwald, Politico, Howard Kurtz

Timeline Tags: Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

Society of Professional Journalists logo.Society of Professional Journalists logo. [Source: Society of Professional Journalists]Executives of the Society of Professional Journalists (SPJ) urge the US media to hold their military analysts to the same ethical standards that journalists are required to meet concerning possible conflicts of interests, financial ties, and relationships with government agencies. The warnings come after the exposure of a Pentagon propaganda operation involving retired military officers being hired by television news broadcasters and using their position to promote the Bush administration’s war policies (see April 20, 2008 and Early 2002 and Beyond). SPJ president Clint Brewer says: “The Pentagon’s practices to co-opt military analysts should end and be replaced by an honest, open dialogue with representatives of the media about the facts of the war. In addition, the country’s news organizations should disclose the ties of their analysts both past and present. America’s news media should hold these analysts to the same ethical tests they would any journalist.” [Editor & Publisher, 5/12/2008]

Entity Tags: US Department of Defense, Bush administration (43), Society of Professional Journalists, Clint Brewer

Timeline Tags: Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

An editorial from the St. Petersburg Times rails against the recently revealed Pentagon propaganda operation that uses retired military officers to promote the administration’s policies in Iraq (see April 20, 2008 and Early 2002 and Beyond). “We were duped,” the editorial begins, and calls the Pentagon program a “spin operation.” The retired military officers serving as network analysts “are not as independent or as objective as they are portrayed,” the editorial continues. “They are feeding the public the Bush administration line just as they have been encouraged to do. The shilling then bought them plum access to the Pentagon that could be traded on later, giving them a leg up in securing large military contracts for their companies and clients.” The editorial calls the networks and cable news outlets that hired and televised these analysts “enablers in this propaganda campaign,” and lambasts them for not bothering to investigate their analysts’ connections to either the Defense Department or to defense contractors with vested interests in Iraq: “These former military officers were unlikely to give a fair reading of the war in Iraq when their corporate clients were paying huge sums for friendly Pentagon access so they could win business off the war.” [St. Petersburg Times, 5/12/2008]

Entity Tags: Bush administration (43), St. Petersburg Times, US Department of Defense

Timeline Tags: Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

Former Pentagon spokesman Larry Di Rita denies that the Pentagon’s Iraq propaganda operation recently exposed in the New York Times (see April 20, 2008 and Early 2002 and Beyond) ever excluded critics of the Pentagon. Di Rita is proven wrong by the Pentagon’s own documents concerning the operation (see May 9, 2008). Moreover, one of those military analysts, Fox News’s William Cowan, was fired in 2005 for criticizing the US’s progress in Iraq (see August 3-4, 2005).
No Recollection - In an e-mail exchange with Salon columnist Glenn Greenwald, Di Rita claims, “I simply don’t have any recollection of trying to restrict [Cowan] or others from exposure to what was going on.” Di Rita cites two supporting sources, fellow analyst Barry McCaffrey and McClatchy war correspondent Joseph Galloway, as examples of the Pentagon “reaching out to people who specifically disagreed with us.” Three days later, Galloway responds in his own e-mail to Greenwald, and disputes Di Rita’s veracity.
Laughter - Galloway says he “howled with laughter” when he read Di Rita’s attempt to “cite me as proof that [the Defense Department] did so reach out to military analysts who were anything but friendly to [former Defense Secretary Donald] Rumsfeld & Co. I was never invited to any of those hush-hush briefings of the favored military analysts/retired generals and colonels.” Galloway recalls attending “an off-the-record lunch with Rumsfeld in the early summer of 2003,” and “was astounded by his failure to grasp the reality of the situation on the ground in Iraq; even more astounded by his flat declaration that the US was NOT going to do any ‘nation-building’ there.”
Lunch - Over two years later, Galloway declined an invitation to join Rumsfeld on a trip to the Middle East and Australia because of a previous commitment, but accepted a November 2005 invitation to have a “one-on-one” lunch with Rumsfeld. The “one-on-one” consisted of Rumsfeld and four other senior Pentagon officials, who spent an hour and a half battling Galloway on war policies (see November 1, 2005). Galloway writes, “I remain puzzled at their motives in this so-called reach out to me in fall of 2005 after they had so steadfastly ignored two and a half years of my weekly columns pointing out everything they were doing wrong. I suppose they thought [Rumsfeld] could somehow ‘handle’ me or impress me or scare me. Whatever it was it didn’t work.” [Salon, 5/15/2008]
'Horse Manure' - In his own column on the Di Rita incident, Galloway writes, “So much for the Rumsfeld/DiRita outreach to their critics. They were much too busy hand-feeding horse manure to their TV generals, who in turn were feeding the same product to the American public by the cubic yard. There’s little doubt that this program violated the laws against covert propaganda operations mounted against the American public by their own government. But in this administration, there’s no one left to enforce that law or any of the other laws the Bush operatives have been busy violating. The real crime is that the scheme worked. The television network bosses swallowed the bait, the hook, the line and the sinker, and they have yet to answer for it.” [McClatchy News, 5/15/2008]

Entity Tags: William Cowan, Glenn Greenwald, Fox News, Donald Rumsfeld, Barry McCaffrey, Lawrence Di Rita, US Department of Defense, Joseph L. Galloway

Timeline Tags: Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

Washington Post political reporter and columnist Dan Froomkin, in an online chat with Post readers, gets the following question: “It looks like the Pentagon may have been behind ‘planting’ retired officers as analysts for news outlets (see April 20, 2008 and Early 2002 and Beyond). Do you think this can be tied to the White House? Is their any evidence of White House involvement?” Froomkin responds, “There’s no question at all that the Pentagon organized it. As for White House involvement, that’s a very good question. There’s no hard evidence thus far, but I’m not sure anyone’s really digging for it—and it’s hard to imagine they weren’t plugged in to some extent.” [Washington Post, 5/14/2008]

Entity Tags: US Department of Defense, Bush administration (43), Dan Froomkin

Timeline Tags: Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

William Odom.William Odom. [Source: Brendan Smialowski / Bloomberg News]Retired Lieutenant General William Odom, former director of the National Security Agency (NSA) under Ronald Reagan, says that he is “shocked” by the revelations of a propaganda campaign mounted by the Pentagon to manipulate public opinion regarding Iraq (see April 20, 2008 and Early 2002 and Beyond). Odom says: “Well, I was a little shocked by it.… My own sense of my obligations and my officer’s honor in the past would make me think that’s not a proper thing to do.… But I don’t think they’ll be able to defend that position publicly very well, particularly because of its sort of conspiratorial nature. I think it’s quite legitimate for military officers to talk to a number of people in the Pentagon, but to be part of a recurring meeting that is designed to shape the public opinion—that’s a strange thing for officers to be willing to do, in my view.” [WAMU-FM American University, 5/19/2008; Think Progress, 5/19/2008]

Entity Tags: US Department of Defense, National Security Agency, Ronald Reagan, William Odom

Timeline Tags: US Military, Domestic Propaganda

Category Tags: Public Opinion, Military Analysts, Public Opinion, Military Analysts

The House passes an amendment to the 2009 Defense Authorization Bill; the amendment, written by Representative Paul Hodes (D-NH), will, if it becomes law, prohibit the Pentagon from engaging in propaganda programs like the one revealed by the New York Times (see April 20, 2008 and Early 2002 and Beyond). The amendment also requires the Government Accountability Office (GAO) to launch an investigation of the Pentagon’s propaganda program. Hodes says on the floor of the House: “In a free and democratic society, our government should never use the public airwaves to propagandize our citizens. Congress cannot allow an administration to manipulate the public with false propaganda on matters of war and our national security.… This amendment will ensure that no money authorized in this act will be used for a propaganda program, and require a report to Congress by both the Defense Inspector General and the Government Accountability Office on whether previous restrictions on propaganda have been violated. It’s time for the American people to finally know the truth.” [US House of Representatives, 5/22/2008]

Entity Tags: US Department of Defense, Government Accountability Office, Paul Hodes, New York Times

Timeline Tags: Domestic Propaganda

Category Tags: Public Opinion, Military Analysts

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