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Amory B. Lovins, the chief scientist for the Rocky Mountain Institute and a well-known expert on sustainable and renewable energy, writes in a blog post for the Institute that the US solar industry is being attacked by an onslaught of disinformation and lies by the mainstream media, much of it designed to promote the interests of the conventional electric utilities. He begins by citing the infamous “flub” by Fox Business reporter Shibani Joshi, who in January 2013 lied to viewers when she said Germany has a more successful solar industry than the US because it has “got a lot more sun than we do” (see February 7, 2013). Lovins notes, “She recanted the next day while adding new errors.” He cites a pattern of what he calls “misinformed or, worse, systematically and falsely negative stories about renewable energy.” Some are simply erroneous, he admits, “due to careless reporting, sloppy fact checking, and perpetuation of old myths. But other coverage walks, or crosses, the dangerous line of a disinformation campaign—a persistent pattern of coverage meant to undermine renewables’ strong market reality. This has become common enough in mainstream media that some researchers have focused their attention on this balance of accurate and positive coverage vs. inaccurate and negative coverage.” The coverage issue has become one of note, he says. Tim Holmes of the UK’s Public Interest Research Centre (PIRC) says that media reporting has an outsized influence on the thinking of lawmakers. In Britain, Holmes says, left-leaning newspapers tend to write positively about renewable energy, while more conservative, Tory-favoring news outlets give far more negative coverage. Overall, negative coverage of renewable energy more than doubles the amount of positive coverage in the British press. In Britain, the “lopsided” coverage is largely driven by nuclear power advocates who fear competition from wind power.
Myth: Renewable Energy Industries Cause Job Losses - Lovins cites the October 2012 claim by a Washington Post opinion columnist that subsidies for green energy do not create jobs, where the columnist cited Germany as an example of his assertion (see October 15, 2012). He cites data from a German study debunking the Post claim, showing that Germany’s renewable energy sector created over 380,000 jobs in 2011 alone and was continuing to create more jobs each year. Lovins writes, “More jobs have been created than lost in Germany’s energy sector—plus any jobs gained as heavy industry moves to Germany for its competitive electricity.” He writes that “a myth persists that countries lose more jobs then they gain when they transition to renewables.” He calls this claim an “upside-down fantasy” promulgated by a faulty study released by King Juan Carlos University in Spain in 2009 and written by an economist with reported ties to ExxonMobil, the conservative Heartland Institute, and the far-right Koch brothers (see August 30, 2010). The study claimed that for every job created in Spain’s renewable energy industry, 2.2 jobs were lost in the general job market. The story is still reported as fact today. But the study was debunked by experts from the National Renewable Energy Laboratory (NREL—see 1977) and the Spanish government. A 2012 study by the International Labour Organization shows that Spain is leading Europe in “green” job creation. Similar claims have been made about the American job market, with right-wing think tanks such as the Cato Institute (also funded by the Koch brothers—see 1977-Present and February 29, 2012) asserting that if people think renewable energy industries will create jobs, “we’re in a lot of trouble.” In reality, the American renewable energy industries created over 110,000 new jobs in 2012; in 2010, the US had more jobs in the “clean economy” than in the fossil-fuel industries.
Disinformation Campaign - Lovins writes that the attacks on the renewable energy industry are too systematic and coordinated to be accidental. Only one out of every 10 articles written about renewable energy had a quote from a spokesperson with the renewable energy industry, according to a recent survey. Retired Vice Admiral Dennis McGinn, head of the American Council on Renewable Energy (ACORE), says that enemies of the renewable energy industries “are dominating the conversation through misrepresentation, exaggeration, distraction, and millions of dollars in lobbying and advertising.” Lovins concludes: “This misleading coverage fuels policy uncertainty and doubt, reducing investment security and industry development. Disinformation hurts the industry and retards its—and our nation’s—progress. As Germany has shown, investing in renewables can grow economies and create jobs while cutting greenhouse gas emissions even in a climate as ‘sunny’ as Seattle. We just have to get the facts right, and insist that our reporters and media tell us the truth, the whole truth, and nothing but the truth.” [Rocky Mountain Institute, 7/31/2013]
Keally DeWitt, an executive with solar provider SunRun, writes an opinion column lambasting a proposal by the Arizona Public Service (APS) utility company that would drastically overhaul Arizona’s net metering policy, favoring the utilities and damaging the ability of solar installers like SunRun to function in Arizona. DeWitt says the proposal, if approved by the Arizona Corporation Commission (ACC), would doom the solar industry in that state. APS has proposed two options to replace the current policy. One is to charge solar homeowners $50 to $100 a month for accessing the electrical grid, no matter how little they may actually use electricity generated by the utilities (see July 16, 2013). The second option is to change the net metering practice from paying solar power consumers a credit for solar consumption at the retail rate to the much lower wholesale rate. APS has stated, “The plan is built around two options, either of which would ensure that APS customers who choose rooftop solar in the future will be compensated fairly for the electricity they generate and pay a fair price for their use of the electricity grid.” DeWitt writes that APS is “ignoring the fact that clean, local energy is worth more than fossil fuel-generated energy being transported hundreds of miles.… Both options would eliminate any financial benefits for homeowners, especially those in the working or middle classes, who want to control costs with rooftop solar.” DeWitt says that APS has created “astroturf,” or fake grassroots, groups such as 60 Plus and Prosper HQ, and used those groups to air advertisements attacking solar users. One ad compares Arizona’s solar industry to the bankrupt, much-reviled solar corporation Solyndra, and claims, “California billionaires are getting rich off of your tax dollars.” DeWitt writes, “Using outdated scare tactics and financial figures that have been publicly denounced, the groups appear to be blatantly lying to the public (and driving people crazy through overplaying their ads on YouTube).” Bryan Miller, an executive for SunRun and the head of the Alliance for Solar Choice (see Shortly Before May 10, 2013), called the ad a “disgusting attack against their own Arizona solar customers,” and said APS is responsible for the video. APS spokesperson Jenna Shaver retorted, “APS had nothing to do with the making of or the content of the video, but we were aware 60 Plus was going to engage in the discussion and we welcome their support.” Shaver said the ad merely counters attack ads aired by the Arizona solar industry. A solar advocacy group, Tell Utilities Solar won’t be Killed (TUSK), headed by Republican Barry Goldwater Jr., has countered with its own ad featuring rooftop solar customers and a rooftop solar worker, all APS ratepayers, who are against the changes. TUSK’s Jason Rose recently said: “The proposal allows the ACC to create a backdoor tax on solar owners that will either severely curtail or kill solar in Arizona.… Solar is a disruptive technology and APS can’t compete. They are trying to maintain their profits and protect their shareholders’ stock price. We have spent a lot of time talking with them and they fear for their future.” One homeowner told DeWitt: “I had a solar system installed over a year ago and it has been a great benefit to me. APS, even more, benefits from the electricity that I produce. It does not cost them anything to produce the electricity; I even pay for the repairs that are needed. Why should I be penalized from going solar? This will only deter people from purchasing solar and eliminate jobs in the growing solar market in Arizona.” Rose recently told a reporter, “After conservative states like Idaho and Louisiana rejected proposals to change net metering, it would be a travesty for Arizona, the sunniest state in the union, to do it.” Miller said flatly, “The fight for net metering in Arizona is the most significant fight for solar in the country.” [Greentech Media, 7/3/2013; Greentech Media, 7/12/2013; Renewable Energy World, 8/14/2013]
Entity Tags: Jenna Shaver, Arizona Public Service, Arizona Corporation Commission, 60 Plus, Barry Goldwater Jr., Jason Rose, Prosper HQ, SunRun, Keally DeWitt, Tell Utilities Solar won’t be Killed, Bryan Miller
Timeline Tags: US Solar Industry
Grist columnist and solar power expert David Roberts lays out three ways the American populace can have relatively unfettered access to solar energy, given the recalcitrance and active opposition of the conventional power utility companies and many lawmakers. Once renewable energy becomes more accessible and widespread, it becomes more of an economic force, creating jobs and generating a revenue stream. “That’s why renewable power remains untouchable in German politics,” he writes, “lots of Germans are directly involved with it.” [Grist Magazine, 9/13/2013]
Leasing - Most American families cannot afford the initial costs of a rooftop solar array, especially when it will take five or 10 years to recoup those costs. Add to that the fact that the homeowner must manage their individual “power plant,” and stay in the home long enough to see financial benefits, and most American families are unwilling to take on such a burden. Roberts suggests that many families may benefit from leasing rooftop solar arrays from companies such as SunRun, SolarCity, or Sungevity. “The solar company effectively becomes a utility,” he writes. “You pay them a monthly fee for the electricity the panels produce.” Most homeowners will either break even on their electricity costs, or save money, in part depending on whether the solar providers in their areas are eligible for state mandates or rebates. Southern California is experiencing quite a boom in solar leasing, with some $1 billion in economic activity being generated since 2007. The National Renewable Energy Laboratory recently found that solar leasing “has enticed a new demographic to adopt PV [photovoltaic] systems that is more highly correlated to younger, less affluent, and less educated populations than the demographics correlated to purchasing PV systems.” By appealing to less affluent consumers, “third-party PV products are likely increasing total PV demand rather than gaining market share entirely at the expense of existing customer owned PV demand.” SunRun president Lynn Jurich says, “[A]bout 75 percent of Californians switching to solar now choose solar power service” over ownership. Other states featuring solar leasing include Arizona, Colorado, Massachusetts, New Jersey, Oregon, Pennsylvania, and Texas. SunPower executive Howard Wenger said of his company’s lease program in August 2012: “It’s growing incredibly fast. We’re at a rate of about 1.5 megawatts to 2 megawatts per week.” [Forbes, 8/9/2012; Grist Magazine, 9/13/2013]
Community Solar - Some 70 to 80 percent of Americans live in buildings unsuitable for rooftop solar panel arrays. One alternative they have is to form communities of solar power users. Together, they can lease or buy solar arrays. Some power utilities own or operate solar power projects that ratepayers can join. Other people are forming their own communities, either in a business or non-profit enterprise. [Institute for Local Self-Reliance, 5/1/2012; Grist Magazine, 9/13/2013]
Solar Power Purchasing Agreements - Solar power purchasing agreements (PPAs) are similar to leases, where individuals buy power from third-party owners and operators of solar arrays. One large organization investing in PPAs is the US military, which is working with SolarCity to lease solar arrays for 120,000 military residences in California and Colorado. Some states have laws making it difficult or downright impossible for PPAs to exist. [Los Angeles Times, 7/17/2012; Environmental Protection Agency, 10/16/2012; Grist Magazine, 9/13/2013]
Grist reports new data that shows America is using substantially less energy than in previous years, because of gains in energy efficiency as well as shifting market conditions and pollution regulations. CO2 emissions have dropped from 1.6 billion tons in 2007 (a record peak) to 1.4 billion tons in 2011, an 11 percent drop. Emily E. Adams of Earth Policy writes that both vehicle fuel efficiency and the number of miles driven by vehicles are improving, adding: “Average fuel efficiency, which had been deteriorating for years in the United States, started to increase in 2005 and keeps getting better. Americans are traveling farther on each gallon of gas than ever before. Furthermore, people are driving less. For many years Americans as a group drove billions more miles each year than the previous one. But in 2007 this changed. Now more cars stay parked because more people live in urban areas, opt for public transit, work remotely, or retire and thus no longer commute to work.” Coal, the dirtiest fossil fuel, is shrinking in usage, though it continues to dominate conventional energy generation structures. Utilities are steadily shifting from coal to natural gas, and some are retiring old, inefficient coal plants instead of paying for expensive retrofits to bring them in line with current pollution regulations. US carbon emissions from coal have fallen 20 percent from their peak in 2005. Natural gas usage has risen sharply, and even though it produces only half the CO2 emissions that coal produces, natural gas added 373 million tons of carbon to the atmosphere in 2012. Solar and wind energy have no carbon emissions whatsoever; solar usage has increased 1,400 percent since 2007, and wind usage over 300 percent. Adams writes, “This is just the beginning of reductions in carbon dioxide emissions as the explosive growth of wind and solar power cuts down the use of dirty fossil fuels.” President Obama has set a goal for the nation to reduce its greenhouse gas emissions by 17 percent by 2020, and the decrease in energy usage and improvements in fuel efficiency are helping to reach that goal. [Grist Magazine, 10/2/2013; Grist Magazine, 10/11/2013]
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